TY - CHAP TI - The Emergence of Brands AU - D’Arienzo, William T2 - Brand Management Strategies : Luxury and Mass Markets ET - 1 SP - 1 EP - 22 PY - 2016/// PB - Fairchild Books CY - New York SN - 978-1-5013-1746-0 UR - https://www.bloomsburyfashioncentral.com/encyclopedia-chapter?docid=b-9781501317460&tocid=b-9781501317460-chapter1 DB - Bloomsbury Fashion Video Archive~Bloomsbury Fashion Video Archive 2020 collection~Bloomsbury Fashion Video Archive 2021 collection~Bloomsbury Fashion Business Cases~Fashion Photography Archive~Fairchild Books Library~Berg Fashion Library~Bloomsbury Fashion Video Archive 2022 Update~Bloomsbury Fashion Business Cases 2022 Update~Berg Fashion Library 2022 Update~Berg Fashion Library 2023 Update~Bloomsbury Fashion Business Cases 2023 Update~Bloomsbury Fashion Video Archive 2023 Update~Bloomsbury Dress and Costume Library~ LA - en Y2 - 2024/3/28/ ER -