TY - CHAP TI - Marketing Fashion Brands AU - Burns, Leslie Davis AU - Mullet, Kathy K. T2 - The Business of Fashion : Designing, Manufacturing, and Marketing ET - 6 SP - 203 EP - 222 PY - 2020/// PB - Fairchild Books CY - New York SN - 978-1-5013-4914-0 UR - https://www.bloomsburyfashioncentral.com/encyclopedia-chapter?docid=b-9781501349140&tocid=b-9781501349140-chapter12 DB - Bloomsbury Fashion Video Archive~Bloomsbury Fashion Video Archive 2020 collection~Bloomsbury Fashion Video Archive 2021 collection~Bloomsbury Fashion Business Cases~Fashion Photography Archive~Fairchild Books Library~Berg Fashion Library~Bloomsbury Fashion Video Archive 2022 Update~Bloomsbury Fashion Business Cases 2022 Update~Berg Fashion Library 2022 Update~Berg Fashion Library 2023 Update~Bloomsbury Fashion Business Cases 2023 Update~Bloomsbury Fashion Video Archive 2023 Update~Bloomsbury Dress and Costume Library~ LA - en Y2 - 2024/3/29/ ER -