Building a Brand Through Marketing and Communication
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.
From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
Table of contents
- Introduction pp. 6–7
- Industry And Context pp. 8–35
- Marketing pp. 36–67
- Media and PR pp. 68–93
- Creating the Vision pp. 94–121
- Digital Fashion pp. 122–147
- Collaboration And Connection pp. 148–165
- Back matter