Fashion Promotion Cover Image

Fashion Promotion

Building a Brand Through Marketing and Communication

eBook

Gwyneth Moore


ISBN:
978-1-4742-1838-2 (online)
978-2-9404-1187-0 (paperback)
978-2-9404-4747-3 (epdf)
Published:
2012
DOI:
10.5040/9781474218382
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Abstract

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.

From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.


Table of contents