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Retail Buying

From Basics to Fashion


6th Edition

Richard Clodfelter

978-1-5013-3200-5 (online)
978-1-5013-3197-8 (paperback)
978-1-5013-3198-5 (epdf)
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The best retail buying book available. It combines concepts with actual calculations. This provides you with a better understanding of the topics.Katherine Annette Burnsed, University of South Carolina, USA

Learn the skills needed to become a successful buyer in any area of retail. The book has step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. It covers math concepts throughout and shows you how to analyze and interpret data with practice problems to prepare you for the profession. You'll also learn about important retailing trends, including global buying and sourcing, omni-channel retailing, online retailing, mobile technologies, and social media in case studies.

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