Retail Buying Cover Image

Retail Buying

From Basics to Fashion

eBook

6th Edition

Richard Clodfelter


ISBN:
978-1-5013-3200-5 (online)
978-1-5013-3197-8 (paperback)
978-1-5013-3198-5 (epdf)
Published:
2018
DOI:
10.5040/9781501332005
Buy this book bloomsbury.com

Abstract

The best retail buying book available. It combines concepts with actual calculations. This provides you with a better understanding of the topics.Katherine Annette Burnsed, University of South Carolina, USA

Learn the skills needed to become a successful buyer in any area of retail. The book has step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. It covers math concepts throughout and shows you how to analyze and interpret data with practice problems to prepare you for the profession. You'll also learn about important retailing trends, including global buying and sourcing, omni-channel retailing, online retailing, mobile technologies, and social media in case studies.


Table of contents