Silent Selling Cover Image

Silent Selling

Best Practices and Effective Strategies in Visual Merchandising

eBook

4th Edition

Judy Bell and Kate Ternus


ISBN:
978-1-5013-0414-9 (online)
978-1-6090-1153-6 (paperback)
978-1-6090-1739-2 (epdf)
Published:
2012
DOI:
10.5040/9781501304149
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Abstract

Capturing the direction and evolution of today’s retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 4th Edition, is a multi-disciplinary blend of practical activities and creative problem-solving that takes readers beyond the basics of visual merchandising. Readers gain an understanding of experts’ recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell’s “Look-Compare-Innovate” model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.


Table of contents