The Business of Fashion Cover Image

The Business of Fashion

Designing, Manufacturing, and Marketing, 5th Edition

eBook

5th Edition

Leslie Davis Burns, Kathy K. Mullet and Nancy O. Bryant


ISBN:
97-8-1501-3152-44 (online)
978-1-5013-1521-3 (paperback)
978-1-5013-1522-0 (epdf)
Published:
2016
DOI:
10.5040/9781501315244
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Abstract

Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.


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