FASHION MERCHANDISING AND RETAILING

Fashion Supply Chain Management

Michael Londrigan and Jacqueline M. Jenkins

Published: AUG 09, 2018

Learn the elements of the global supply chain so that you can run a fashion business. The book covers raw materials, sourcing and production, inventory, logistics, information systems, and the retailer. It focuses on the apparel and textile industry, and discusses Corporate Social Responsibility (CSR) and retailing on a global scale. You will gain an understanding of how the fashion industry supply chain relates to various roles in a fashion company--from designer to merchandiser--so that you can create value for the consumer.

· Gives you tools for complex decision-making
· Shows you how to manage relationships in the fashion industry supply chain
· Explains the impact of technology on the “production calendar” in a fashion company

Fashion Supply Chain Management STUDIO
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of essential vocabulary

PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501320781.

Formats ISBN
eBook 9781501317804
Paperback 9781501317781

Retail Buying

From Basics to Fashion

6th Edition

Richard Clodfelter

Published: MAR 08, 2018

"The best retail buying book available. It combines concepts with actual calculations. This provides you with a better understanding of the topics." Katherine Annette Burnsed, University of South Carolina, USA

Learn the skills needed to become a successful buyer in any area of retail. The book has step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. It covers math concepts throughout and shows you how to analyze and interpret data with practice problems to prepare you for the profession. You'll also learn about important retailing trends, including global buying and sourcing, omni-channel retailing, online retailing, mobile technologies, and social media in case studies.

STUDIO resources include:
- Chapter self-quiz questions with scored results and personalized study tips
- Glossary flashcards help build industry vocabulary
- Downloadable Excel spreadsheets to complete the end of chapter Spreadsheet Skills exercises and assignments
- Printable worksheets featuring step-by-step solutions to common retail buying math problems
- Links to author-curated videos showing retail math concepts and formulas

PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501334276.

Formats ISBN
eBook + Studio 9781501334269
eBook 9781501331985
Paperback 9781501331978
Companion Study Tools ISBN
Studio 9781501334252

The Dynamics of Fashion

5th Edition

Elaine Stone and Sheryl A. Farnan

Published: FEB 22, 2018

Fashion today is fast-paced, technologically savvy, and global—and this fifth edition of The Dynamics of Fashionhas been updated to be on the cutting edge. Featuring the latest facts and figures, and the most current theories in fashion development, production, and merchandising, this book provides a broad foundation for students hoping to become a part of the industry. Sustainable fashion, wearable technology, social media, and more are explored in detail. Detailed career opportunities offer insights into future fashion careers and real-world application. Filled with hundreds of real-life examples of leading brands and key industry trends, this text is for those in fashion who want to be both in the now and in the know.

New to this Edition
~ Revised by Robin Sackin, Fashion Business Management Chair at FIT in NYC, one of the top fashion programs in the world
~ Expanded coverage of sustainability and technology in every chapter
~ More focus on careers at each level of the industry including typical salaries, skills needed and insights from professionals
~ Expanded coverage of cutting-edge careers in technology and social media
~ More than 100 new full-color photographs highlighting the people, principles, and practices of the fashion business
~ 25% new Fashion Focus and Then and Now features bring in current topics and industry trends

The Dynamics of Fashion, 5th Edition STUDIO
~ Study smarter with self-quizzes featuring scored results and personalized study tips
~ Review concepts with flashcards of terms and definitions and image identification
~ Branch out with links to curated online multi-media resources that bring chapter concepts to life
~ Expand your knowledge by further exploring special features Then and Now and Fashion Focus
~ Learn fashion design basics with a new silhouette and style guide

This bundle includes The Dynamics of Fashion, 5th Edition and The Dynamics of Fashion STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501324079
eBook + Studio 9781501324062
eBook 9781501324017
Paperback 9781501324000
Companion Study Tools ISBN
Studio 9781501324048

Visual Merchandising and Display

7th Edition

Martin M. Pegler and Anne Kong

Published: FEB 22, 2018

This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding have been added to select chapters to guide readers toward ways of incorporating this important topic into their visual merchandising strategy.

- Contains six new case studies and extensively revised and updated images
- Updated chapters on lighting, fixtures, and interactive media reflecting the latest technology and practices
- Expanded sections on store planning including more information about CAD programs, floor plans and planograms
- New sections on Tools for Getting a Job including creating your own website and using platforms like Behance to showcase your portfolio
- Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising

Visual Merchandising and Display STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
-Watch videos that bring chapter concepts to life

This bundle includes Visual Merchandising and Display, 7th Edition and Visual Merchandising and Display STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501315367
eBook + Studio 9781501315350
eBook 9781501315329
Paperback 9781501315299
Companion Study Tools ISBN
Studio 9781501315336

International Retailing

3rd Edition

Brenda Sternquist and Elizabeth B. Goldsmith

Published: JAN 25, 2018

International Retailing lays the groundwork for understanding the retail environment in key countries around the world in the Americas, Europe and Asia. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding key success factors in international retailing and future trends.

- Comprehensive discussion of the SIRE (Strategic International Retail Expansion) theory
- Fully updated chapters on retailing in specified geographic regions/countries include the most current statistics, data and new maps
- New case studies in each chapter give a realistic view of successes and failures in retail internationalization
- Increased emphasis on Brazil, Russia, India and China

International Retailing STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
-Enhance your knowledge with additional discussion questions

This bundle includes International Retailing, 3rd Edition and International Retailing STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501323751
eBook + Studio 9781501323744
eBook 9781501323645
Paperback 9781501323638
Companion Study Tools ISBN
Studio 9781501323713

Retailing in Emerging Markets

2nd Edition

Jaya Halepete Iyer and Shubhapriya Bennur

Published: OCT 05, 2017

Emphasizing the apparel and beauty industries, Retailing in Emerging Markets, 2nd Edition provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thailand, South Korea and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. This new edition includes fully updated data, statistics and economic perspectives on each of the countries covered. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market—an understanding essential for building and maintaining a competitive edge in today’s global retail environment.

New to this Edition
· Two new chapters on South Korea and Qatar investigate the current marketplace opportunities and challenges
· Increased coverage of the legislative landscapes and long-term economic outlooks for each country
· Updated and new chapter case studies analyze the expansion strategies of international retailers
· New Chapter Summaries and Critical Thinking Questions offer additional learning tools
· Includes 60% new photos and current maps to bring the chapters to life
· Expanded contributor biographies highlight the expertise of each scholar

Formats ISBN
eBook 9781501319075
Paperback 9781501319068

Silent Selling

Best Practices and Effective Strategies in Visual Merchandising

5th Edition

Judy Bell and Kate Ternus

Published: AUG 10, 2017

Capturing the direction and evolution of today’s retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts’ recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell’s "Look-Compare-Innovate" model.

New to This Edition
· 30% new full color photographs showcase the best examples of award-winning global visual merchandising
· Design Gallery features discuss the design principles used in store displays, including Bergdorf Goodman (NYC), Tory Burch (LA), Dolce & Gabbana (Hong Kong) and Printemps (Paris)
· New sections on digital tools including Mockshop and CAD programs (Chapter 5), Kantar Retail Virtual Reality (Chapter 10), and WindowsWear PRO (Chapter 12)
· Updated information on LED lighting, decorative lighting and current trends in lighting (Chapter 9)

Key Features
· Creative Capstone Project inspires readers to apply concepts from each chapter to ahypothetical store design
· Retail Realities sidebars point out practical concerns that affect visual merchandiserseveryday
· Shoptalk statements by visual merchandising experts provide observations about an aspect of the field discussed in the chapter

Silent Selling STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions

Instructor's Resources include an Instructor's Guide, Test Bank and PowerPoint presentations.

This bundle includes Silent Selling, 5th Edition and Silent Selling STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501315565
eBook + Studio 9781501315558
eBook 9781501315503
Paperback 9781501315497
Companion Study Tools ISBN
Studio 9781501315534

Beyond Design

The Synergy of Apparel Product Development

4th Edition

Sandra Keiser,Deborah Vandermar and Myrna B. Garner

Published: AUG 10, 2017

This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development---planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today's student.

New to this Edition
· Includes international examples and case studies that address the effects of globalization
· Advances the discussion of the pros and cons of fast fashion vs. slow fashion
· Revised, easier-to-read charts and graphs and 30% new color photographs
· Thoroughly revised Chapters 12 (Sourcing) and 13 (Costing and Pricing) updated with most recent info on trade laws, changes in sourcing criteria and wages in international sourcing countries

Beyond Design STUDIO
· Study smarter with self-quizzes featuring scored results and personalized study tips
· Review concepts with flashcards of essential vocabulary
· Watch videos that bring chapter concepts to life

This bundle includes Beyond Design and Beyond Design STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501315480
eBook + Studio 9781501315473
eBook 9781501315428
Paperback 9781501315411
Companion Study Tools ISBN
Studio 9781501315459

Apparel Production Terms and Processes

2nd Edition

Janace E. Bubonia

Published: JAN 12, 2017

Apparel Production Terms and Processes defines materials and terms relating to the mass production of raw materials, design and product development, garment details and component parts, fit, patternmaking, pre-production operations, assembly, production and manufacturing, labeling regulations, testing and quality control, inspection, finishing and packaging. In this revised edition, parts have been introduced to clarify the relationships between each step in the production process and chapters have been reorganized to better follow the flow of the supply chain. Each chapter opens with a brief introduction followed by terms that are listed alphabetically and grouped according to subject by use or application.

New to this Edition
- New chapter on Sizing and Fit covers sizing standards, fit types, and evaluation of fit
- Added coverage of safety compliance, sourcing, quality control, and common fabric and garment defects
- Enhanced global focus includes labeling regulations for the US, Canada, EU, China and Japan
- Covers new technologies such as 3D printing, seamless garments, stitchless seams, and equipment

Apparel Production Terms and Processes STUDIO
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of terms and definitions
- Enhance your knowledge with visual analysis exercises and activities
- Access downloadable files for specification sheets

Teaching Resources
- New Instructor’s Guide provides sample syllabi, teaching strategies for a range of courses, video links, sample activites and projects, and learning outcomes for each chapter
- Test Bank includes sample test questions for each chapter
- Image bank offers a selection of photos for instructors to integrate into their lecture materials

This bundle includes Apparel Production Terms and Processes, 2nd Edition and Apparel Production Terms and Processes STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501315640
eBook + Studio 9781501315633
eBook 9781501315589
Paperback 9781501315572
Companion Study Tools ISBN
Studio 9781501315619

The Business of Fashion

Designing, Manufacturing, and Marketing

5th Edition

Leslie Davis Burns,Kathy K. Mullet and Nancy O. Bryant

Published: SEP 08, 2016

Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text.

New to this Edition

- Features a new Chapter 2 Global Fashion Supply/Value Chain and expanded section on global sourcing in Chapter 11 Sourcing Decisions and Production Centers
- New chapter case studies give students a chance to think critically and apply the chapter concepts
- Integrates corporate responsibility and sustainability throughout this edition
- Highlights the roles of emerging technologies from 3D technologies in fashion design to omnichannel technologies in fashion retail

The Business of Fashion STUDIO
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of terms and definitions

Teaching Resources
- Instructor's Guide with projects, case studies, and test questions connected to the knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) standards.
- PowerPoint presentations to frame lectures.


This bundle includes The Business of Fashion, 5th Edition and The Business of Fashion STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501315282
eBook + Studio 9781501315275
eBook 9781501315220
Paperback 9781501315213
Companion Study Tools ISBN
Studio 9781501315251

Brand Management Strategies

Luxury and Mass Markets

William D'Arienzo

Published: SEP 08, 2016

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury to Mass Marketpresents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author’s many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand, brand strategy, and business.

Features
- Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more
- Brandstorming: Successes and Failures depict real world case studies of successful—and not so successful—branding strategies
- Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversationsdiscussion questions and Challenges projects and activities

STUDIO Resources
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of terms and definitions

Teaching Resources
- Instructor’s Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
- Test Bank includes sample test questions for each chapter
- PowerPoint® presentations include full color images from the book and provide a framework for lecture and discussion

This bundle includes Brand Management Strategies and Brand Management Strategies STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501318436
eBook + Studio 9781501318429
eBook 9781501306686
Paperback 9781501306679
Companion Study Tools ISBN
Studio 9781501318405

Mathematics for Retail Buying

8th Edition

Bette K. Tepper and Marla Greene

Published: MAR 10, 2016

Mathematics for Retail Buying, 8th Edition, introduces merchandising and retailing students to the most important concepts in retail math through step-by-step examples with practice problems and solutions. Coverage begins with the skeletal profit and loss statement, and moves through retail pricing and repricing of merchandise, markups, markdowns, the retail method of inventory, six-month, and assortment planning. This extensively updated edition introduces a new co-author and a practical approach that incorporates actual retail scenarios and concepts that are relevant to the fashion industry today. The book has been reorganized into six chapters, each covering a mathematical factor that affects the gross margin and profitability key to the success of any merchandise buyer or planner. The new edition also integrates current retail business metrics and an increased focus on the six-month planning process, including a new assortment planning section with examples.

New to This Edition:
- Reorganized Chapters 1 and 6 reflect the order of prior editions and open the textbook with the discussion of merchandising for profit and profit and loss concepts
- Chapter 5, Six-Month Planning and Components, expanded to include more coverage of assortment planning with a new "Formulating a Six-Month Plan" case study
- More than 50% of practice problems in each chapter are new or have been updated to reflect current industry practice
- Includes 4 new case studies that illustrate practical retailing situations and common obstacles and difficulties encountered in real-life merchandising


Features
- All applicable concept problems are expressed in spreadsheet as well as traditional arithmetic format
- Select Answers at the end of the book helps students check their understanding as they complete Practice Problems
- Key Concept Formulas at the beginning of each chapter and a complete Glossary of Concept Formulas at the end of the book provide easy reference

Mathematics for Retail Buying STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions and key formulas
-Practice your skills by computing Practice Problems from the text, now available digitally with formulas embedded in the Excel spreadsheets
-Enhance you knowledge with additional real world case studies and activities for each chapter

Instructor Resources
-Answer Manual provides demonstrative step-by-step solutions to all practice problems
-Test Bank offers exams for each chapter
-PowerPoint presentations provide a framework for lecture and discussion


This bundle includes Mathematics for Retail Buying, 8th Edition and Mathematics for Retail Buying STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501315725
eBook + Studio 9781501315718
eBook 9781501315664
Paperback 9781501315657
Companion Study Tools ISBN
Studio 9781501315695

Going Global

The Textile and Apparel Industry

3rd Edition

Grace I. Kunz,Elena Karpova and Myrna B. Garner

Published: MAR 10, 2016

Going Global provides a coherent framework for understanding the textiles and apparel industry in the context of the sustainability of supply chain and global sourcing practices. The manufacturing and distribution of textiles and apparel products is a truly global industry, making it crucial that students are aware of the most current political, social and economic developments within the international marketplace. This third edition includes updated discussions of ethics, social justice, and environmental responsibility; trade agreements; and the role and specialization of the world regions and selected countries that are major players in the textile and apparel marketplace. The text examines Europe and the European Union, the Americas and the Caribbean Basin, the Middle East and Africa, and Asia and Oceania with an increased emphasis on China, Vietnam and Bangladesh.

New to this Edition
- Increased coverage of sourcing with two new chapters: Chapter 7, Selecting Locations for Global Sourcing, and Chapter 8, Selecting Vendors for Global Sourcing
- Updated and new case studies in every chapter with added discussion questions to improve critical thinking skills
- Updated data in Part 3 for each country discussed, including current info on politics and economic development, trade agreements and statistics, plus sourcing and sustainability issues in each region

This current text will help students gain a holistic understand of supply chains and global sourcing concepts and practices.

Features
- Includes chapter opening Learning Objectives, "Fun Facts", "Global Lexicon" glossary with key terms, and end of chapter Learning Activities
- Uses Li & Fung's conceptual model of a global supply chain
- An emphasis on sustainability in the context of textile and apparel production, distribution and consumption with current and relevant examples
- Over 150 photos and and figures, plus an 8-page color insert featuring important maps in vibrant full colorr

Introducing Going Global STUDIO--an online tool for more effective study!

Study smarter with self-quizzes featuring scored results and personalized study tips
Review concepts with flashcards of terms and definitions
Access images of all of the photos in the book in full color

Teaching Resources: Instructor's Guide, Test Bank, and PowerPoint presentations available.


This bundle includes Going Global, 3rd Edition and Going Global STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501318344
eBook + Studio 9781501318337
eBook 9781501307317
Paperback 9781501307300
Companion Study Tools ISBN
Studio 9781501318313

Brand/Story

Cases and Explorations in Fashion Branding

2nd Edition

Joseph H. Hancock II

Published: MAR 10, 2016

Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding—both the medium and the message—and not simply take advertisements and brands at face value.

New to this edition:
~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman
~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana
~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting
~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter
~Chapter objectives and discussion questions allow the reader to fully engage with the content

Instructor Resources:
~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom
~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion

Formats ISBN
eBook 9781501300035
Paperback 9781501300028

Promotion in the Merchandising Environment

3rd Edition

Kristen K. Swanson and Judith C. Everett

Published: SEP 24, 2015

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media—print ads, radio or TV commercials—must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products.


New to This Edition
~Updated chapter-opening vignettes relate the content of each chapter to the industry
~Now in full color with 60% new photographs, advertisements, charts and graphs
~New Chapter 3 “The Creative Process in Promotion” explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies
~New Chapter 8 “New Media” covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest
~New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment
~Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers’ changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today
~Coverage has been streamlined to 14 concise chapters

Instructor Resources
~Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions
~PowerPoint presentations include images from the book and provide a framework for lecture and discussion

Formats ISBN
eBook 9781628921588
Paperback 9781628921571

Fashion Forecasting

4th Edition

Lorynn R. Divita and Evelyn L. Brannon

Published: SEP 24, 2015

How do retailers decide which colors and styles are featured in their stores? What factors influence the patterns, textiles and silhouettes designers show in their collections? These choices are all made with the help of fashion forecasting—a dynamic industry that identifies the trends that influence what people will be wearing in the future. This text provides students with a comprehensive understanding of the forecasting process, from studying fashion innovation and cultural influences to conducting consumer research, exploring how to identify the who, what, where, when and why driving fashion change in our lives. New co-author Divita has revised the structure of each chapter to streamline content and improve the flow of information while discussing timely examples and industry applications. Ultimately, students will learn how to prepare and present their own fashion forecast.

Features
- Includes 150 color photographs showing current examples
- Industry Pro les illustrate the types of job opportunities that exist for students and ground theoretical concepts in real-world application
- End-of-chapter summaries, activities, and discussion questions engage students in creative application of concepts

New to this Edition
- New Chapter 5, “Popular Culture and Forecasting”, connects the influence of television, music, movies and social media to the rise of trends
- Thoroughly updated Chapter 4, now entitled “Modern Forecasting Methods”, features current forecasters such as Trend Tablet, Perclers Paris, and Nelly Rodi Lab
- New You Be The Forecaster feature allows students to apply the skills in each chapter in scenarios that simulate real-world career situations

Fashion Forecasting STUDIO
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of essential vocabulary
- Watch videos that bring chapter concepts to life

Teaching Resources
- Instructor’s Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments,
lecture notes, and sample test questions.
- PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Formats ISBN
Paperback + Studio 9781501313189
eBook + Studio 9781501313172
eBook 9781628925487
Paperback 9781628925463
Companion Study Tools ISBN
Studio 9781501313158

Retail Buying

5th Edition

Richard Clodfelter

Published: MAR 05, 2015

This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts.

With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends, including more coverage of international buying and sourcing, integration of product development concepts throughout, and more math practice problems in chapters. Updated Snapshot and Trendwatch features present current info and new case studies from the fashion industry.Ample activities—drawn from real-world merchandising and incorporating current trends—give students the opportunity to apply critical skills as they would in a professional environment.

Introducing Retail Buying: From Basics to Fashion STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips
~Review concepts with flashcards of essential vocabulary and basic retail math formulas
~Practice your skills with downloadable Excel spreadsheets to complete the end of chapter Spreadsheet Skills exercises
~Enhance your knowledge with printable worksheets featuring step-by-step solutions to common retail buying math problems

This bundle includes Retail Buying 5th Edition and Retail Buying STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501395260
eBook + Studio 9781501395895
eBook 9781628929614
Paperback 9781628929638
Companion Study Tools ISBN
Studio 9781501395604

Perry's Department Store: A Buying Simulation

4th Edition

Karen Videtic and Cynthia W. Steele

Published: JAN 29, 2015

Perry’s Department Store: A Buying Simulation, 4th Edition, launches students into the exciting role of being a retail buyer in the fashion industry using a unique simulation approach that takes readers step-by-step through a real-life buying experience. The text is organized into 10 chapters that walk students through the various steps a new buyer would take to complete a six-month buying plan and a merchandise assortment plan for the women’s contemporary apparel, junior apparel, women’s accessories, men’s apparel and accessories, men’s contemporary apparel, children’s, or home furnishings markets.

The fourth edition has been revised with statistical information to reflect a more contemporary structure and business model for a successful department store. The new Perry’s Department Store is organized to reflect a larger-scale department store in today’s market. Students interact by researching current market and industry trends to build their business. The charts and worksheets in this book and companion website, Perry's Department Store: A Buying Simulation STUDIO, are replicas of those found in the retail and wholesale industry to expose students to the procedures and policies they can expect to find in a first job as an assistant buyer. This new edition and STUDIO launch students directly into the exciting role of a retail buyer in the fashion industry.

Introducing Perry's Department Store: A Buying Simulation STUDIO--an online tool for more effective study!


~Study smarter with self-quizzes featuring scored results and personalized study tips.
~Review concepts with flashcards of terms and definitions.
~Follow the text’s steps and calculations with data and statistical information.
~Download worksheets, Excel spreadsheets with embedded formulas and blank worksheets.
~View industry catalogs and private label line sheets.
~Link to additional resources to complete the buying simulation.

This bundle includes Perry's Department Store: A Buying Simulation 4th Edition and Perry's Department Store: A Buying Simulation STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501395307
eBook + Studio 9781501395932
eBook 9781628920161
Paperback 9781628920154
Companion Study Tools ISBN
Studio 9781501395642

Fashion Retailing

A Multi-Channel Approach

3rd Edition

Jay Diamond,Ellen Diamond and Sheri Litt

Published: JAN 29, 2015

This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands’ proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved.

New to this Edition:
~All new Chapter 17 on Communicating to Customers Through Electronic Media
~New Happening Now feature in each chapter covers the latest retailing methods with such items as The Growth of Mobile Commerce, Gap's overseas explosion in Latin American Countries, and J. Crew’s global push, among many others
~Full color insert featuring the entire photo program in vibrant color

Teaching Resources
~Instructor’s Guide \provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes.
~A new Test Bank includes more than 350 questions featuring true/false, multiple choice, short answer or essay questions and midterm and final exam questions.
~PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Formats ISBN
eBook 9781609019051
Paperback 9781609019006

Apparel Quality

Janace E. Bubonia

Published: OCT 28, 2014

This user-friendly guide to evaluating apparel quality presents the roles of product designers, manufacturers, merchandisers, testing laboratories, and retailers from product inception through the sale of goods, to ensure quality products that meet customer expectations. Bubonia provides an overview of apparel production, with emphasis on quality characteristics and cues, consumer influences and motivations impacting purchasing decisions, and the relationship of apparel manufacturing and production processes, cost, price point and the quality level of an apparel product. A key aspect of the book is the focus on both U.S. and International standards and regulations required for apparel analysis, performance, labeling requirements and safety regulations. The text is highly illustrated with images of stitch and seam types plus photos of their uses in actual garments, providing students with the tools needed to skillfully evaluate and critique quality elements in apparel and textile products.

Key Features
~ Supplementary Apparel Quality Lab Manual (sold separately) includes hands-on lab activities and projects that simulate real-world garment analysis and material testing
~ Industry Scenario boxes present case studies highlight real world situations such as the Lululemon recall and the environmental impact of apparel manufacturing
~ Provides an illustrated guide to ASTM stitch and seam types

Teaching Resources
~ Instructor's Guide with Test Bank
~ PowerPoint presentations for each chapter


Introducing Apparel Quality STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips
~Review concepts with flashcards of terms and definitions and image identification
~Watch videos that bring chapter topics and concepts to life
~Enhance your knowledge with visual analysis exercises using key images from the text

This bundle includes Apparel Quality and Apparel Quality STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501395338
eBook + Studio 9781501395963
eBook 9781609018771
Paperback 9781609015121
Companion Study Tools ISBN
Studio 9781501395673

The Why of the Buy

Consumer Behavior and Fashion Marketing

2nd Edition

Patricia Mink Rath,Stefani Bay,Penny Gill and Richard Petrizzi

Published: OCT 23, 2014

How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry.

The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions—and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students.

New to this Edition
~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet
~ Added discussion of Omnichannel retailing in Chapter 13
~ Expanded and updated coverage of technology, ethics, and social responsibility
~ What Do I Need to Know About …? list the objectives of each chapter and provide a roadmap for study
~ More than 20% new photos all in full color

Chapter Features
~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations
~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics
~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings
~ Summaries, Key Terms, Questions for Review and Activities

Formats ISBN
eBook 9781609019914
Paperback 9781609018986

Apparel Quality Lab Manual

Janace E. Bubonia

Published: SEP 25, 2014

This user-friendly guide to evaluating apparel quality presents the roles of product designers, manufacturers, merchandisers, testing laboratories, and retailers from product inception through the sale of goods, to ensure quality products that meet customer expectations. Bubonia provides an overview of apparel production, with emphasis on quality characteristics and cues, consumer influences and motivations impacting purchasing decisions, and the relationship of apparel manufacturing and production processes, cost, price point and the quality level of an apparel product. A key aspect of the book is the focus on both U.S. and International standards and regulations required for apparel analysis, performance, labeling requirements and safety regulations. The text is highly illustrated with images of stitch and seam types plus photos of their uses in actual garments, providing students with the tools needed to skillfully evaluate and critique quality elements in apparel and textile products.

Key Features
~ Supplementary Apparel Quality Lab Manual (sold separately) includes hands-on lab activities and projects that simulate real-world garment analysis and material testing
~ Industry Scenario boxes present case studies highlight real world situations such as the Lululemon recall and the environmental impact of apparel manufacturing
~ Provides an illustrated guide to ASTM stitch and seam types

Teaching Resources
~ Instructor's Guide with Test Bank
~ PowerPoint presentations for each chapter

PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395338. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

Formats ISBN
eBook 9781628924589
Paperback 9781628924572

Fashion Retailing

From Managing to Merchandising

Dimitri Koumbis

Published: SEP 25, 2014

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again.

Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.

Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers.

Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.

Formats ISBN
eBook 9781472568625
Paperback 9782940496235

Essentials of Exporting and Importing

U.S. Trade Policies, Procedures, and Practices

2nd Edition

Harvey Shoemack and Patricia Mink Rath

Published: AUG 14, 2014

Essentials of Exporting and Importing provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology in a global economy. This fashion industry focused text will help readers learn what is necessary to carefully and thoroughly analyze a company's internal and external resources in order to grown and generate profits in a global marketplace. Fully updated with information on recent changes in U.S. export-import trade policies and procedures, current trade trends, and key trade relationships, this edition discusses how to identify and enter emerging markets and covers how global trade issues-such as cultural political, and economic climates-affect the textile and apparel industry.


New to this Edition:
~New chapter opening vignettes provide real life examples from the fashion industry
~Brief case studies of companies and entrepreneurs highlight chapter content in practice. Examples include: "Hall & Madden: Providing Customers with Bespoke Shirts at Department Store Prices" (Ch 2), "Basics of Exporting: Health and Beauty Aids for Africa" (Ch 4), and "Patagonia's Support of Growth and Sustainability" (Ch 9)
~New Chapter 10 provides four longer case studies relevant to exporting and importing

Formats ISBN
eBook 9781609018887
Paperback 9781609018894

The Real World Guide to Fashion Selling and Management

2nd Edition

Gerald J. Sherman and Sar Perlman

Published: MAY 08, 2014

Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate—not just keep up with—today's global marketplace.

New to this Edition:
- Expanded to cover professional selling in retail beyond fashion
- New sections on Business-to-Consumer (B2C) retail sales management
- New chapter digital and social media in sales including
- Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationships

Instructor's Guide available

Formats ISBN
eBook 9781609018757
Paperback 9781609019334

Visual Merchandising for Fashion

Sarah Bailey and Jonathan Baker

Published: FEB 27, 2014

How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.

This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.

When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.

Formats ISBN
eBook 9782940447701
Paperback 9782940496129

Apparel Merchandising

The Line Starts Here

3rd Edition

Jeremy A. Rosenau and David L. Wilson

Published: FEB 13, 2014

Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today’s challenges for both apparel manufacturers and retailers in meeting the consumer’s demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets.

The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer’s private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.

Formats ISBN
eBook 9781609018634
Paperback 9781609015398

Fashion Buying

From Trend Forecasting to Shop Floor

David Shaw and Dimitri Koumbis

Published: OCT 24, 2013

Fashion Buying: From Trend Forecasting to Shop Floor uniquely looks at what fashion buying entails in terms of the activities, processes and people involved – from the perspective of the fashion buyer. It breaks down the five key areas of buying activity for those wishing to pursue a career in the industry; crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning, and trends in fashion buying.

The book features insightful interviews with successful fashion creatives alongside business case studies, putting the contents of each chapter into professional context and perspective. Exercises and activities also enable you to apply your knowledge of the subject as you work through the book. Fully illustrated with inspiring imagery, Fashion Buying is an invaluable go-to handbook for fashion design, marketing, buying and merchandising students, written by industry experts.

Formats ISBN
eBook 9782940447541

Merchandise Buying and Management

4th Edition

John Donnellan

Published: SEP 12, 2013

The fourth edition of Merchandise Buying and Management has been updated to cover the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management for retail inventories, the text covers topics relevant to future buyers and store management personnel. The material is presented within the context of a contemporary retail environment—with examples from both fashion and non-fashion retailers—in which buyers often act as fiscal managers as well as product developers, and store managers play important roles in sales productivity and assortment planning. Retail technology is a theme that runs throughout the book, tied to topics such as space management, electronic data exchange, point-of-sale systems, and floor ready merchandise.

Formats ISBN
eBook 9781609018467
Paperback 9781609014902

The Dynamics of Fashion

4th Edition

Elaine Stone

Published: JUL 31, 2013

Fashion today is fast-paced, technologically savvy, and global—and this fourth edition of The Dynamics of Fashion has been updated to be on the cutting edge. Featuring the latest facts and figures, and the most current theories in fashion development, production, and merchandising, this book provides a broad foundation for students hoping to become a part of the industry. Apparel, accessories, cosmetics, home fashions, green design, and more are explored in detail. Hundreds of examples make the business aspect fun. Fresh, forward, challenging, and comprehensive, Elaine Stone’s classic text is for those in fashion who want to be both in the now and in the know.

New to This Edition
- More than 150 new full-color photographs highlighting the people, principles, practices, and techniques of the fashion business
- Updated coverage of the latest industry trends, including developments in sustainability, e-commerce, and the use of social media for fashion marketing
- Revised charts and illustrations with up-to-date data
- Updated glossary with more than 500 industry terms

New content and illustrative examples within the following features:
- Fashion Focus reports on the interesting people and events that are influencing fashion right now
- Then and Now highlights the cyclical nature of fashion as seen through yesterday’s classics and today’s emerging trends

Introducing The Dynamics of Fashion STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips
~Review concepts with flashcards of terms and definitions and image identification
~Branch out with links to curated online multi-media resources that bring chapter concepts to life
~Expand your knowledge by further exploring special features Then and Now and Fashion Focus

This bundle includes The Dynamics of Fashion 4th Edition and The Dynamics of Fashion STUDIO Access Card.

Formats ISBN
Hardback + Studio 9781501395543
eBook + Studio 9781501396144
eBook 9781609018689
Hardback 9781609015008
Companion Study Tools ISBN
Studio 9781501395857

Retailing Principles

Global, Multichannel, and Managerial Viewpoints

2nd Edition

Lynda Rose Poloian

Published: MAR 15, 2013

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

Formats ISBN
eBook 9781628927191
Hardback 9781563677427

CAD for Fashion Design and Merchandising

Stacy Stewart Smith

Published: FEB 20, 2013

It takes more than raw talent and passion to make it in today's global apparel and accessories markets—excellent computer-aided design skills are a prerequisite. CAD for Fashion Design and Merchandising allows students to immediately begin creating digital fashion presentations using Adobe Illustrator® and Photoshop®. This book takes an integrated approach, allowing students to master the three-dimensional benefits of combining the two software programs. Colorful illustrations accompany easy, step-by-step tutorials that are geared toward students at the beginner and intermediate levels. Because the book uses fashion photography rather than hand-drawn illustrations as a basis for demonstrating the proportion of fashion croquis, instructors will be able to evaluate students’ mastery of digital illustration regardless of their hand-drawing skills, and students will benefit from a seamless transition from creative thought to digital rendering.

Introducing CAD for Fashion Design and Merchandising STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips.
~Review concepts with flashcards of terms and definitions.
~Access modeling agency images of models and images for trend and mood boards.
~View movies demonstrating CS6 applications and other complex processes.
~Further your knowledge with additional practice and supplementary techniques.
~Enhance your learning with a library of fabric swatches and trims.
~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book.

This bundle includes CAD for Fashion Design and Merchandising and CAD for Fashion Design and Merchandising STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501395345
eBook + Studio 9781501395970
eBook 9781628923667
Paperback 9781501310225
Companion Study Tools ISBN
Studio 9781501395680

The World of Fashion

5th Edition

Jay Diamond and Ellen Diamond

Published: JAN 30, 2013

The World of Fashion is the essential source for students who want to understand the fashion industry. Starting with an introduction to the history of fashion and its evolving role within the global marketplace, each chapter focuses on an aspect of the industry, from consumer behavior and fashion trends to textiles, product development, manufacturing, and merchandising. Each chapter has been fully updated to include new information and updated artwork. Fashion history has been updated to include current events and an added discussion of portfolio preparation provides complete coverage of careers in fashion. Unique chapters on the multicultural consumer and outsourcing fashion design, production, and management plus coverage of important industry trends such as social responsibility, eco-consciousness, social networking reflect the current state of the fashion industry.

Formats ISBN
eBook 9781501308956
Paperback 9781609015275

Guide to Producing a Fashion Show

3rd Edition

Judith C. Everett and Kristen K. Swanson

Published: JAN 15, 2013

Guide to Producing a Fashion Show is the definitive source of information for anyone interested in fashion show production. All aspects of fashion show production are covered including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The third edition is up to date with behind-the-scenes examples and expanded coverage of technology, the internet and social media, training amateur models and how to set up and run a dressing room. Whether the reader is experienced or a novice this text provides a step-by-step process for how to plan, organize, promote and execute an exciting fashion show.

Introducing Guide to Producing a Fashion Show STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips
~Review concepts with flashcards of terms and definitions
~Access samples of documents, forms and templates for all stages of planning and executing a fashion show
~Helpful templates include a budget form, supply checklist, and post-fashion show evaluation sheet, plus forms for promoting the fashion show, such as news release forms and an activity planning calendar and more
~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

This bundle includes Guide to Producing a Fashion Show 3rd Edition and Guide to Producing a Fashion Show STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501395321
eBook + Studio 9781501395956
eBook 9781609018047
Paperback 9781501310140
Companion Study Tools ISBN
Studio 9781501395666

Fashion Forward

A Guide to Fashion Forecasting

Chelsea Rousso

Published: FEB 07, 2012

Long before the latest trends grace September issues or department store mannequins, their antecedents are swirling in the zeitgeist, and it’s the fashion forecaster’s mission to identify them. Fashion Forward demystifies this exciting career and fosters skills and instincts that will benefit any design professional. The book begins with an overview of fashion forecasting theory and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The author’s expertise, honed over decades of industry and academic experience, is supplemented by real-world examples and interviews with both influential forecasters and the designers who rely on them. Fashion Forward enables readers to start spotting tomorrow’s trends today and compellingly communicate them, both visually and verbally, to inspire fashion innovators.

Formats ISBN
eBook 9781628920192
Paperback 9781563679247

Basics Fashion Management 01: Fashion Merchandising

Virginia Grose

Published: DEC 28, 2011

Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.

Formats ISBN
eBook 9782940447152
Paperback 9782940411344

Fashion Entrepreneurship

2nd Edition

Michele M. Granger and Tina M. Sterling

Published: AUG 31, 2011

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

Introducing Fashion Entrepreneurship STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips
~Review concepts with flashcards of terms and definitions
~Access images of sample forms
~Practice your skills with assignments tailored for each chapter
~Further your knowledge with templates for a business plan assessment and concept statement
~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

This bundle includes Fashion Entrepreneurship 2nd Edition and Fashion Entrepreneurship STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501395451
eBook + Studio 9781501396083
eBook 9781609014889
Paperback 9781501310164
Companion Study Tools ISBN
Studio 9781501395796

Retailing in Emerging Markets

Jaya Halepete Iyer

Published: JUN 23, 2011

Emphasizing the apparel and beauty industries, Retailing in Emerging Markets provides an in-depth study of the retail landscape within Brazil, Romania, China, India, Russia, Turkey, Thailand, and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market—an understanding essential for building and maintaining a competitive edge in today’s global retail environment. Instructors, contact your Sales Representative for access to Instructor’s Materials.

Formats ISBN
Paperback 9781609011284

Visual Merchandising and Display

6th Edition

Martin M. Pegler

Published: JUN 22, 2011

As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft—from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.

Formats ISBN
eBook 9781609014469
Paperback 9781609010843

A Practical Approach to Merchandising Mathematics Revised First Edition

Linda M. Cushman

Published: MAR 30, 2011

A Practical Approach to Merchandising Mathematics, Revised 1st Edition, is dedicated to helping students master the mathematical concepts, techniques, and analysis utilized in the merchandise buying and planning process. Students will review basic maths concepts; learn how to use typical merchandising forms; become familiar with the application of computerized spreadsheets in retailing; and recognize the basic factors of buying and selling that affect profit. This peer-reviewed new edition of the text brings together assortment planning, vendor analysis, markup and pricing, and terms of sale into one comprehensive resource for students who will be involved with the activities of merchandise buying in the retail industry.

Introducing A Practical Approach to Merchandising Mathematics STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips
~Review concepts with flashcards of terms and definitions
~Access downloadable spreadsheets and tables illustrating operational results, inventory and merchandise plans
~Test your knowledge with review exercises covering key text concepts
~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

This bundle includes A Practical Approach to Merchandising Mathematics Revised First Edition and A Practical Approach to Merchandising Mathematics STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501395406
eBook + Studio 9781501396038
eBook 9781628923643
Paperback 9781501310188
Companion Study Tools ISBN
Studio 9781501395741

Retail Advertising and Promotion

Jay Diamond

Published: MAR 17, 2011

Retail Advertising and Promotion explores how today’s retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor’s Materials.

Formats ISBN
Paperback 9781563678981

Fashion Branding Unraveled

Kaled K. Hameide

Published: FEB 14, 2011

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and—most important—their effects on the future of branding.

Formats ISBN
eBook 9781609017927
Paperback 9781563678745

Fashion Marketing

Theory, Principles & Practice

Marianne Bickle

Published: JUN 21, 2010

Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women’s fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today’s principles to future practices of fashion marketing.

Formats ISBN
Paperback 9781563677380

Understanding Aesthetics for the Merchandising and Design Professional

2nd Edition

Ann Marie Fiore

Published: APR 08, 2010

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.

Formats ISBN
Paperback 9781563678097

Fashion Public Relations

Sar Perlman and Gerald J. Sherman

Published: MAR 02, 2010

Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations.

Instructors, contact your Sales Representative for access to Instructor’s Materials.

Formats ISBN
Paperback 9781563677755

Merchandise Planning Workbook

Rosetta LaFleur

Published: JAN 28, 2010

The recipe for profitability is presented in Merchandise Planning Workbook. Focusing on the development of a six-month merchandise plan, the text explains how to use Excel 2007 as a tool to project sales, manage inventory, calculate the amount of merchandise to purchase, and adjust the price throughout the selling season. Application Exercises throughout the chapters familiarize students with each aspect of the plan, provide practice in inputting formulas and data, and demonstrate the impact of changing variables. Seven end-of-chapter assignments, when completed in sequence, produce a merchandise plan for a selling season. By mastering this important aspect of merchandising math, students can develop a marketable competency to help launch their careers in retailing.

Introducing Merchandise Planning Workbook STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips
~Enhance your learning with a 6 month merchandise budget form for a basic product
~Review concepts with evaluation form assignments covering various textbook topics

This bundle includes Merchandise Planning Workbook and Merchandise Planning Workbook STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501395567
eBook + Studio 9781501396151
eBook 9781609014292
Paperback 9781563677496
Companion Study Tools ISBN
Studio 9781501395864

A Buyer's Life

A Concise Guide to Retail Planning and Forecasting

Dana Connell

Published: OCT 30, 2009

The area of retail buying relies heavily on mathematical formulas and forecasting. The formulas themselves remain unchanged. However, the context in which they are analyzed is constantly evolving. The most successful retail buyers are able to withstand the highs and lows of business trends by utilizing analytical skills, trend forecasting, and customer knowledge. As a retail buyer for almost 20 years with various retailers, Connell draws on her experience providing practical fundamental mathematical formulas while also giving context in the current retail environment. This text gives students a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion of the plan students will gain insight into how the plan is forecast into the future as well as how it is implemented at the actual purchasing level.

Formats ISBN
eBook 9781609017187
Paperback 9781563677717

Merchandising: Theory, Principles, and Practice

3rd Edition

Grace I. Kunz

Published: AUG 12, 2009

Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.

Instructors, contact your Sales Representative for access to Instructor’s Materials.

Formats ISBN
Paperback 9781563678264

Brand/Story

Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding

Joseph H. Hancock II

Published: JUN 23, 2009

Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual’s interest. Fashion branding is not just about specific products. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding—both the medium and the message—and not simply take advertisements and brands at face value.

Formats ISBN
Paperback 9781563676222

Multi-Channel Retailing

Lynda Rose Poloian

Published: JUN 08, 2009

As one of the first textbooks to present a comprehensive view of multichannel retailing—the practice of trading through several selling channels concurrently—Multichannel Retailing is critical for any student preparing for today’s job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations.

Instructors, contact your Sales Representative for access to Instructor’s Materials.

Formats ISBN
Paperback 9781563676307

Retailing in the Twenty-First Century 2nd Edition

2nd Edition

Jay Diamond and Sheri Litt

Published: MAR 23, 2009

Retailing in the Twenty-First Century introduces students to the field of retailing with the most current retailing principles and practices. This comprehensive text covers such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the "one size fits all" philosophy of the past. It is vital that both those already in the field and students who will soon enter the field be aware of the retailing principles and practices covered in this textbook.

Formats ISBN
eBook 9781609015701
Hardback 9781563677052

Concepts and Cases in Retail and Merchandise Management 2nd Edition

2nd Edition

Nancy J. Rabolt and Judy K. Miler

Published: DEC 22, 2008

This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.

Formats ISBN
Paperback 9781563676000

Fashion Brand Merchandising

Gordon T. Kendall

Published: NOV 26, 2008

Fashion Brand Merchandising introduces the concepts and practices to help students build, develop, and work with fashion brands. The book includes four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brands—marketer, merchandiser, retailer, designer, or student—this text covers what you need to know to work successfully in the industry.
Instructors, contact your Sales Representative for access to Instructor’s Materials.

Formats ISBN
Hardback 9781563675614

The Fairchild Dictionary of Retailing 2nd Edition

Rona Ostrow

Published: JUL 23, 2008

This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, new terms related to the e-retailing business, extensive Internet resources, and a bibliography.

Formats ISBN
eBook 9781628927252
Hardback 9781563673443

Making Buying Decisions 3rd Edition

Using the Computer as a Tool

3rd Edition

Richard Clodfelter

Published: JUL 18, 2008

This text is designed for use in a buying course with a heavy math emphasis. The book first presents merchandising concepts in a simple, understandable way and shows students how they can use computerized spreadsheets to perform related merchandising math operations. Activities then ask the student to apply what they've learned by solving merchandising problems using spreadsheets that are included on the enclosed CD-Rom. Students will learn how the computer can help minimize the time it takes to perform repetitive calculations. By constructing and using spreadsheets for each mathematical operation, they will develop a better understanding of the merchandising concepts they're studying. This manual is designed to accompany the text Retail Buying, also by Richard Clodfelter.New to this Edition -- New and revised mathematical assignments -- Blank assignment forms included on the CD-Rom -- Increased coordination with companion text Retail Buying: From Basics to FashionCD-ROM Features-- Microsoft Excel® spreadsheets containing formulas -- PC and Mac compatible -- Instructor's Guide includes teaching suggestions, goals, & lecture outlines

Formats ISBN
Paperback 9781563676994

Experiential Retailing

Concepts and Strategies That Sell

Pauline Sullivan,Youn-Knung Kim and Judith Forney

Published: JUN 11, 2007

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

Formats ISBN
Hardback 9781563673993

International Retailing Second Edition

2nd Edition

Brenda Sternquist

Published: FEB 22, 2007

The fashion industry is global, with many companies sourcing and manufacturing their goods overseas. Retailing is no different. As more U.S. retailers expand beyond the home borders, students must have a keen understanding of both foreign and domestic retailing environments in order to remain competitive. International Retailing, 2nd Edition, lays the groundwork for understanding the retail environment in key countries around the world, including Korea, India, China, and members of the European Union. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding future trends.

Formats ISBN
Hardback 9781563674907

Developing and Branding the Fashion Merchandising Portfolio

Phyllis Borcherding and Janace E. Bubonia

Published: FEB 02, 2007

A career in fashion merchandising means working in a fast-paced, creative industry—and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you’re interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired—and keep your career on track.

Formats ISBN
eBook 9781609014247
Paperback 9781563674273

Perry's Department Store: An Importing Simulation

Donna W. Reamy and Cynthia W. Steele

Published: MAY 24, 2006

Perry’s Department Store: An Importing Simulation teaches business in the dynamics of the international marketplace by placing the reader in the role of a retail buyer importing jeans into the United States. The import process is divided into eight steps: profiling suitable countries for export, developing sourcing strategies, recognizing differences in working across cultures, understanding the policies and laws governing importing, classifying imported product, financing the import purchase, determining shipping procedures for imports, and completing the entry process. Resources and worksheets for the simulation are included on the accompanying CD-ROM.

Formats ISBN
Hardback 9781563673825

Perry's Department Store: A Product Development Simulation

Rose J. Regni and Karen M. Guthrie

Published: MAR 01, 2006

Perry’s Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry’s, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.

Instructors, contact your Sales Representative for access to Instructor’s Materials.

Formats ISBN
Paperback 9781563673771

Retail Accountability

Advanced Retail Profitability Analysis

Steven Lindner

Published: JAN 12, 2004

Profitability determines the success of every retail business and manufacturer. As a fashion industry consultant and instructor of retail mathematics, Steven Lindner has developed a textbook that teaches students how to negotiate agreements and analyze each element presented in profitability reports. This upper-level textbook focuses on the basic components of the buyer-vendor relationship, including negotiations and the creation and assessment of profitability reports. Students will also learn how to interpret standard financial documents such as profit-and-loss statements and balance sheets. In the competitive retail industry, these skills are essential.

Formats ISBN
eBook 9781609014414
Paperback 9781563673146

Merchandise Buying 5th edition

Maryanne Smith Bohlinger

Published: DEC 14, 2000

Currently in its fifth edition, Merchandise Buying is a comprehensive text for students interested in the art and process behind retail merchandise buying. A standard in the field, this book also works well as a review of basic buying and merchandising principles for the practitioner and those already in business wishing to strengthen their entrepreneurial and managerial skills. Each section contains mini-cases that reinforce text material by presenting typical retail situations that students can relate to. Touching on the current state of buying, including diversification and mergers, socioeconomic forces and the globalization of retailing, Bohlinger, a recognized name in the field, provides practical information in a clear and engaging fashion for students to use in determining their career goals.

Formats ISBN
Hardback 9781563671883