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Retailing in Emerging Markets

2nd Edition

Jaya Halepete Iyer and Shubhapriya Bennur

Published: OCT 05, 2017

Emphasizing the apparel and beauty industries, Retailing in Emerging Markets, 2nd Edition provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thailand, South Korea and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. This new edition includes fully updated data, statistics and economic perspectives on each of the countries covered. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market—an understanding essential for building and maintaining a competitive edge in today’s global retail environment.

New to this Edition
· Two new chapters on South Korea and Qatar investigate the current marketplace opportunities and challenges
· Increased coverage of the legislative landscapes and long-term economic outlooks for each country
· Updated and new chapter case studies analyze the expansion strategies of international retailers
· New Chapter Summaries and Critical Thinking Questions offer additional learning tools
· Includes 60% new photos and current maps to bring the chapters to life
· Expanded contributor biographies highlight the expertise of each scholar

Formats ISBN
eBook 9781501319075
Paperback 9781501319068

Retailing in Emerging Markets

Jaya Halepete Iyer

Published: JUN 23, 2011

Emphasizing the apparel and beauty industries, Retailing in Emerging Markets provides an in-depth study of the retail landscape within Brazil, Romania, China, India, Russia, Turkey, Thailand, and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market—an understanding essential for building and maintaining a competitive edge in today’s global retail environment. Instructors, contact your Sales Representative for access to Instructor’s Materials.

Formats ISBN
Paperback 9781609011284