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Guide to Fashion Entrepreneurship

The Plan, the Product, the Process

Melissa G. Carr and Lisa Hopkins Newell

Published: JUN 05, 2014

Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business.

Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.

Formats ISBN
eBook 9781609019815
Paperback 9781609014933