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Fashion Entrepreneurship

Retail Business Planning

3rd Edition

Michele M. Granger,Tina M. Sterling and Ann Cantrell

Published: FEB 07, 2019

"This is a useful step-by-step guide for starting your own apparel boutique or online business." Marissa Zorola, University of North Texas, US
Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker, Birchbox, and Etsy, give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with 130 images show you how to apply the process to your own ideas.

STUDIO Resources
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of terms and definitions
- Download sample forms and templates for business plan development
- Practice your skills with assignments tailored for each chapter


This bundle includes Fashion Entrepreneurship, 3rd edition and Fashion Entrepreneurship STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501334245
eBook + Studio 9781501334238
eBook 9781501331626
Paperback 9781501331619
Companion Study Tools ISBN
Studio 9781501334221

Fashion Entrepreneurship

2nd Edition

Michele M. Granger and Tina M. Sterling

Published: AUG 31, 2011

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

Introducing Fashion Entrepreneurship STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips
~Review concepts with flashcards of terms and definitions
~Access images of sample forms
~Practice your skills with assignments tailored for each chapter
~Further your knowledge with templates for a business plan assessment and concept statement
~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

This bundle includes Fashion Entrepreneurship 2nd Edition and Fashion Entrepreneurship STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501395451
eBook + Studio 9781501396083
eBook 9781609014889
Paperback 9781501310164
Companion Study Tools ISBN
Studio 9781501395796