BASICS FASHION DESIGN 10: JEWELLERY DESIGN

Elizabeth Galton

Book Cover

PAPERBACK

ISBN:
9782940411948
Published:
NOV 29, 2012
Other Formats ISBN
eBook 9782940447213

For Students

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.


What's in the book

The Book

Basics Fashion Design 10: Jewellery Design is an introduction to the world of jewellery. It explores how inspiration and research can be used to build a jewellery collection. It provides an brief overview of how the design process evolves, and demonstrates that even on a limited budget it is possible to carve out a niche in this exciting genre.

Each chapter includes interviews with some of the world's most famous jewellery designers, giving an insight into the creative process and exploring their brands. Projects and case studies ensure that students are given a practical and inspirational introduction to the world of jewellery design.



Table of Contents

Chapter 1: A Brief History of Jewellery
The origins of jewellery
Jewellery through the ages
Interview: Anne Kazuro-Guionnet
Project: Researching references

Chapter 2: Jewellery Styles
Jewellery categories
Catwalk jewellery
Fine jewellery
Fashion jewellery
Interview: Kate Hillier
Interview: Lara Bohinc
Ethical practice
Case study: Ethical design
Interview: Stephen Webster
Project: The customer

Chapter 3: Essential Research
Sources of inspiration
Trend forecasting
Case study: Using trend research
Research practices
Customer research
Interview: Shaun Leane
Project: Creating a moodboard

Chapter 4: Design Creation
The designer's brief
Designing from your research
Computer-aided design (CAD)
Case study: Head of design
Designing a balanced collection
Interview: Maeve Gillies
Project: Planning and recording your work

Chapter 5: Design Development and Realization
The development team
Interview: Theo Fennell
Materials and sourcing
Pricing designs
Sampling
Interview: Kasia Piechocka
Project: Design Realization

Chapter 6: Marketing
Creating a lookbook
Portfolio
Photographing designs
Branding
Communications
Case study: PR consultant and writer
Project: Creating a lookbook

Chapter 7: A Career in Jewellery
Training
Contemporary designer
Case study: Brand designer
Design consultancy
Interview: Erickson Beamon
Interview: Nadja Swarovski



About The Authors

Elizabeth Galton is a celebrated British creative talent. Former Creative Director of Links of London, Elizabeth successfully modernized the brand's design. Elizabeth has consulted for many high-profile brands including Swarovski, Liberty and Harvey Nichols. She is a graduate of the Royal College of Art and visiting lecturer at the University of the Arts, the London College of Fashion and Central Saint Martins. She was appointed an official ambassador for London Jewellery Week in 2011.

Format:
Paperback
Page count:
184
Imprint:
AVA Publishing
Dimensions:
6.25 x 9 "
Illustrations:
200 colour illus