CONCEPTS AND CASES IN RETAIL AND MERCHANDISE MANAGEMENT 2ND EDITION

2nd Edition

Nancy J. Rabolt and Judy K. Miler

Book Cover

PAPERBACK

ISBN:
9781563676000
Published:
DEC 22, 2008

For Students

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.


What's in the book

The Book

This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.

Table of Contents

Contents:

Merchandise Management, Roles and Responsibilities
Retailing Formats and Structures
Merchandise/Store Positioning
Merchandise Characteristics
Merchandise Planning, Buying, Control and Profitability
Sourcing
Buyer/Vendor Relationships
Sales Promotion, Advertising and Visual Merchandising
Personal Selling and Customer Relations
Entrepreneurship and Small Business Ownership
Ethics and Legal Behavior in Merchandise Management



About The Authors

Nancy
J. Rabolt is a professor
and Chair of the Consumer and Family Studies and Dietetics Department at San
Francisco State University. Judy
K. Miler is an associate
professor at the University of Florida.



Format:
Paperback
Edition:
2nd
Page count:
496
Imprint:
Fairchild Books
Dimensions:
7.25 x 9.25 "