- DEC 22, 2008
Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.
What's in the book
The BookThis textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.
Table of Contents
Merchandise Management, Roles and Responsibilities
Retailing Formats and Structures
Merchandise Planning, Buying, Control and Profitability
Sales Promotion, Advertising and Visual Merchandising
Personal Selling and Customer Relations
Entrepreneurship and Small Business Ownership
Ethics and Legal Behavior in Merchandise Management
About The Authors
J. Rabolt is a professor
and Chair of the Consumer and Family Studies and Dietetics Department at San
Francisco State University. Judy
K. Miler is an associate
professor at the University of Florida.
- Page count:
- Fairchild Books
- 7.25 x 9.25 "