DESIGN GENIUS

Gavin Ambrose

Book Cover

EBOOK

ISBN:
9782940447459
Published:
AUG 28, 2014
Other Formats ISBN
Paperback 9782940411962

For Students

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.


What's in the book

The Book

Design Genius celebrates the creative thought processes of 69 leading artists, designers, creative agencies, animators, illustrators and typographers. While highlighting key design techniques and theories, the rich visuals presented in this book aim to engage, provoke and inspire.

Whether you are new to design, or a seasoned expert, the many layers of information provided by this book mean it has something for everyone. Readers will delight in the visual and tactile effects of a number of subtle design features, as well as the vast array of illustrations on display. In-depth discussions with the creatives themselves as well as more practical design tips will also help you to discover the power of your own creative problem-solving skills.



Table of Contents

Foreword by Steven Heller

Introduction
Where do we go from here

Chapter 1: Allowing Creative Thinking
The creative environment
Wanderings, mistakes & being curious
The creative mind
Why do we stop thinking?
Learning to look
Unconscious mind

Chapter 2: The Business of Creativity
The business of creativity
Ds, Ws & KISS of design
Simple, simplicity, complex and complicated
The role of design in building brands
The problem with hierarchy
The problem with research & focus groups
Tight briefs boost creative thinking

Chapter 3: Thinking in Images
Recording
Reportage
Sketchbooks
The power of the image
The ordinary
Low & high culture
Documenting & collecting
Vernacular & amateurism
Cognitive processes

Chapter 4: Words and Narrative
Where words come from …& where they are going
The power of words
Linguistic tricks
Letterforms
Telling stories
Tone of voice
Narrative

Chapter 5: Form and shape
Craft
The craft of typography
Shapes in nature
Invention & reinvention

Chapter 6: Current Themes
Reality vs hyperreality
Materiality
The experiential
Sustainability
Ephemera & permanence
Politics & design
Guerrilla etiquette
Style, taste & beauty
The cult of the ugly
Location & globalization
Data & statistics
Lifeloggers
Mapping

Chapter 7: Technology
Technology
The future?
Culture of availability
The politics of technology & how it can be used for social good
Digital globalization
Shifts in reality

Postscript by Sean Brennan

Index
Credits & acknowledgements



About The Authors

Gavin Ambrose teaches at the University of Brighton and is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Paul Harris is a freelance journalist and writer who lives in Colombia, South America.



Format:
eBook
Imprint:
Fairchild Books
Illustrations:
350 colour illus