EBOOK + STUDIO
- FEB 15, 2015
|Paperback + Studio||9781501395451|
|Companion Study Tools||ISBN|
Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.
Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.
Introducing Fashion Entrepreneurship STUDIO--an online tool for more effective study!
~Study smarter with self-quizzes featuring scored results and personalized study tips
~Review concepts with flashcards of terms and definitions
~Access images of sample forms
~Practice your skills with assignments tailored for each chapter
~Further your knowledge with templates for a business plan assessment and concept statement
~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book
Table of Contents
How to Use the STUDIO and Text
Becoming a Fashion Retail Entrepreneur
Developing a Road Map for Success
Analyzing the Industry and Finding Customers
Identifying the Product and the Business Concept
Planning a Strategy to Open a Business
Finding the Right Location for the Business
Building a Business Using the Web
Reaching Customers and Driving Sales
Building a Team to Drive Success
Planning the Merchandise Assortment
Building the Financial Plan
Developing Operating and Control Systems
About The Authors
Michele M. Granger, PhD, ITAA, is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, USA.
Tina M. Sterling is an entrepreneur and serves as a consultant to businesses across the USA.
- eBook + Studio
- Fairchild Books
Watch videos that bring chapter topics and concepts to life4 specially commissioned videos
Review concepts with flashcards of terms and definitions12 decks of flashcards