FASHION ENTREPRENEURSHIP

2nd Edition

Michele M. Granger and Tina M. Sterling

Book Cover

EBOOK + STUDIO

ISBN:
9781501396083
Published:
FEB 15, 2015
Other Formats ISBN
Paperback + Studio 9781501395451
eBook 9781609014889
Paperback 9781501310164
Companion Study Tools ISBN
Studio 9781501395796

For Students

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.


What's in the book

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What's in the Studio?

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The Book

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

Introducing Fashion Entrepreneurship STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips
~Review concepts with flashcards of terms and definitions
~Access images of sample forms
~Practice your skills with assignments tailored for each chapter
~Further your knowledge with templates for a business plan assessment and concept statement
~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book



Table of Contents

How to Use the STUDIO and Text
Becoming a Fashion Retail Entrepreneur
Developing a Road Map for Success
Analyzing the Industry and Finding Customers
Identifying the Product and the Business Concept
Planning a Strategy to Open a Business
Finding the Right Location for the Business
Building a Business Using the Web
Reaching Customers and Driving Sales
Building a Team to Drive Success
Planning the Merchandise Assortment
Building the Financial Plan
Developing Operating and Control Systems



About The Authors

Michele M. Granger, PhD, ITAA, is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, USA.

Tina M. Sterling is an entrepreneur and serves as a consultant to businesses across the USA.



Format:
eBook + Studio
Edition:
2nd
Imprint:
Fairchild Books

VIDEOS

Watch videos that bring chapter topics and concepts to life

4 specially commissioned videos

FLASHCARDS

Review concepts with flashcards of terms and definitions

12 decks of flashcards

QUIZZES

Study smarter with self-quizzes featuring scored results and personalized study tips

12 quizzes

TOOLS AND RESOURCES

Practice your skills and enhance your knowledge with activities and resources

4 downloadable files