EBOOK + STUDIO
- MAR 26, 2015
|Paperback + Studio||9781501395260|
|Companion Study Tools||ISBN|
Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.
This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts.
With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends, including more coverage of international buying and sourcing, integration of product development concepts throughout, and more math practice problems in chapters. Updated SnapshotandTrendwatch features present current info and new case studies from the fashion industry.Ample activities—drawn from real-world merchandising and incorporating current trends—give students the opportunity to apply critical skills as they would in a professional environment.
Introducing Retail Buying: From Basics to Fashion STUDIO--an online tool for more effective study!
~Study smarter with self-quizzes featuring scored results and personalized study tips
~Review concepts with flashcards of essential vocabulary and basic retail math formulas
~Practice your skills with downloadable Excel spreadsheets to complete the end of chapter Spreadsheet Skills exercises
~Enhance your knowledge with printable worksheets featuring step-by-step solutions to common retail buying math problems
Table of Contents
Part I Understanding the Retail Environment Where Buying Occurs
Chapter 1 Today’s Buying Environment
Chapter 2 The Buying Function in Retailing
Chapter 3 Buying for Different Types of Stores
PART II Getting Ready to Make Buying Decisions
Chapter 4 Obtaining Assistance for Making Buying Decisions
Chapter 5 Understanding Your Customers
Chapter 6 Understanding Product Trends: What Customers Buy
Part III Planning and Controlling Merchandise Purchases
Chapter 7 Forecasting
Chapter 8 Preparing Buying Plans
Chapter 9 Developing Assortment Plans
Chapter 10 Controlling Inventories
Part IV Purchasing Merchandise
Chapter 11 Selecting Vendors and Building Partnerships
Chapter 12 Making Market Visits and Negotiating with Vendors
Chapter 13 Locating Sources in Foreign Markets
Chapter 14 Making the Purchase
PART V Motivating Customers to Buy
Chapter 15 Pricing the Merchandise
Chapter 16 Promoting the Merchandise
Appendix A: Basic Retail Math Formulas
Appendix B: Decision Making
About The AuthorsRichard Clodfelter is a Distinguished Professor Emeritus in the College of Hospitality, Retail, and Sport Management at the University of South Carolina, US, where he taught retail buying, internet retailing, and entrepreneurship.
- eBook + Studio
- Fairchild Books