RETAILING IN EMERGING MARKETS

Jaya Halepete Iyer

Book Cover

PAPERBACK

ISBN:
9781609011284
Published:
JUN 23, 2011

For Students

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.


What's in the book

The Book

Emphasizing the apparel and beauty industries, Retailing in Emerging Markets provides an in-depth study of the retail landscape within Brazil, Romania, China, India, Russia, Turkey, Thailand, and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market—an understanding essential for building and maintaining a competitive edge in today’s global retail environment. Instructors, contact your Sales Representative for access to Instructor’s Materials.

Table of Contents

Preface
Acknowledgements
Chapter 1 Introduction
Chapter 2 Brazil
Chapter 3 Romania
Chapter 4 China
Chapter 5 India
Chapter 6 Russia
Chapter 7 Turkey
Chapter 8 Thailand
Chapter 9 Mexico
Chapter 10 Future of Emerging Markets
Glossary
List of Tables
Index



About The Authors

Jaya Halepete is based at Marymount University.

Format:
Paperback
Page count:
352
Imprint:
Fairchild Books
Dimensions:
6 x 9 "
Illustrations:
2 colour