RETAILING IN EMERGING MARKETS

2nd Edition

Jaya Halepete Iyer and Shubhapriya Bennur

Book Cover

EBOOK

ISBN:
9781501319075
Published:
OCT 05, 2017
Other Formats ISBN
Paperback 9781501319068

For Students

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.


What's in the book

The Book

Emphasizing the apparel and beauty industries, Retailing in Emerging Markets, 2nd Edition provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thailand, South Korea and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. This new edition includes fully updated data, statistics and economic perspectives on each of the countries covered. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market—an understanding essential for building and maintaining a competitive edge in today’s global retail environment.

New to this Edition
· Two new chapters on South Korea and Qatar investigate the current marketplace opportunities and challenges
· Increased coverage of the legislative landscapes and long-term economic outlooks for each country
· Updated and new chapter case studies analyze the expansion strategies of international retailers
· New Chapter Summaries and Critical Thinking Questions offer additional learning tools
· Includes 60% new photos and current maps to bring the chapters to life
· Expanded contributor biographies highlight the expertise of each scholar



Table of Contents

Preface
Acknowledgments
1. Emerging Markets
2. Brazil
3. South Korea
4. China
5. India
6. Russia
7. Turkey
8. Thailand
9. Mexico
10. Qatar
11. Future of Emerging Markets
Glossary
Index



About The Authors

Jaya Halepete Iyer is a retail professional with more than 15 years of experience in the global fashion industry. She was previously Assistant Professor at Marymount University, USA, where she taught a Fashion in the Global Marketplace course.

Shubhapriya Bennur is Assistant Professor in the Textiles Merchandising & Fashion Design Department at the University of Nebraska-Lincoln, USA.



Format:
eBook
Edition:
2nd
Imprint:
Fairchild Books
Illustrations:
100 bw illus