All well-written case studies will require students to respond to the case study in some manner including responses to questions, role-playing assignments, and/or creative work. Students would be expected to respond to each of the questions, take the role of an industry professional, and/or provide a creative work as their response. Responses may require qualitative, quantitative, and/or a combination of data analyses. Responses could be completed either individually or in teams and presented in oral, written, creative work, or a combination of formats. These responses can be integrated into courses as out-of-class activities or in-class activities.
Students may be assigned questions, role-playing assignments, and/or creative work as an out-of-class activity response to case studies. For these responses students would be expected to research and respond to each of the questions or the role-playing assignment in writing and/or produce a creative work along with a written narrative. Written papers will vary in length and complexity depending on the number and type of questions/activities assigned. Grading of out-of-class activities would be based on the quality and completeness of the responses along with appropriate justification and citations. The out-of-class activities could also be used as the basis for in-class small group or full class discussion.
Questions, role-playing, and/or creative work may be assigned during class as:
- Individual writing during class – give students 5-10 minutes to write answers to one or more of the business questions and then use their responses as the basis for small group and/or full class discussion
- Design charrette – give the students 15-20 minutes to create a design solution as a response to the case study
- As the basis for small group discussion and/or full class discussion
If the case study lends itself to debates, students can be divided into two groups related to advice/recommendation provided around the situation or topic. Each group would form an argument for their advice/recommendation and present it to the class.
The case study could serve as a prompt to larger discussions around the topic presented in the case study. For example, an introductory case study related to environmentally responsible material selection could serve as a basis for a larger discussion of the environmental impact of the fashion industry.
At the end of the class, allow 5-10 minutes for students to reflect on and write what they learned from the case study and what additional questions they have. Questions can be addressed at the end of class, at the beginning of the following class, or online.
Term/Semester Long Case Studies
Longer and multi-faceted case studies can also be used for term/semester-long assignments. For example, general background about a fashion brand/company could be provided to students at the beginning of the term/semester. This fashion brand/ company could then be the basis for a series of cases studies that correspond with the topics of the course.