ENTREPENEURSHIP

Introductory: Foundation and first year undergraduates

Kickstarting a Brand: Using Crowdfunding to Launch a Brand, Marie Segares and Eda Sanchez-Persampieri (Scenario case)

A Truly Silent Business Partner? My Lullaby Begins, Nancy J Rabolt and Judy Miler (Scenario case)

Shoes of Prey – Design Custom Made Shoes: Identifying Opportunity Within the Global Fashion Industry, Caroline Swee Lin Tan (Field case)

Stitch Fix’s Algorithm-Based Business Model, Nancy J Rabolt and Judy Miler (Public case)

Weighing the Options: Should Kristen Buy a Struggling Business?, Nancy J Rabolt and Judy Miler (Scenario case)

 

Intermediate: Mid to upper level undergraduates

A Case of Poor Planning, Nancy J Rabolt and Judy Miler (Field case)

Amazon the Innovator, Nancy J Rabolt and Judy Miler (Public case)

Amber's Wave, Nancy J Rabolt and Judy Miler (Scenario case)

Anna Laurel Designs, Inc.: Marketing Strategy for the Future, Nancy A. Oliver (Scenario case)

Approaching CSR with a New Kind of Transparency: How eCommerce Retailer Everlane Set New Industry Standards in Brand Communication, Nina Bürklin (Public case)

Conscious Step: Marketing Socks to Fight Poverty, Leslie Davis Burns (Public case)

Employee Morale, My Lullaby 15 Years Later, Nancy J Rabolt and Judy Miler (Scenario case)

John Smedley: Transforming a British Luxury Family Business, Bethan Alexander (Scenario case)

Katie's Kloset, Nancy J Rabolt and Judy Miler (Scenario case)

To Commit or Not, the Retail Market in India, Nancy J Rabolt and Judy Miler (Public case)

When a Small Business Has the Chance to Become Large, Nancy J Rabolt and Judy Miler (Scenario case)

 

Advanced: Postgraduate

New Technology Acceptance in Global Fashion Industry, Jennifer Kyungeun Lee (Scenario case)