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Mexico

Diana Bank Weinberg, Mohammad Ayub Khan and Jaya Halepete

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Mexicooverview and historyemerging marketsMexicoMexicoAfter reading this chapter, you will

Turkey

Elida Camille Behar, Shubhapriya Bennur and Serkan Yalcin

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Turkeyemerging marketsTurkeyAfter reading this chapter, you will

China

Shubhapriya Bennur, Yiyue Fan, Md. Rashaduzzaman, Laubie Li, Jun Ying Yu and Jaya Halepete

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

After reading this chapter, you will:

India

Shubhapriya Bennur and Jaya Halepete Iyer

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Indiaoverview and historyemerging marketsIndiaIndiaretailersin IndiaAfter reading this chapter, you will

Future of Emerging Markets

Jaya Halepete and Shubhapriya Bennur

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

emerging marketsfuture prospectsAfter reading this chapter, you will

South Korea

Ji Hye Kang, Shubhapriya Bennur, Sowon Hahn, Junghwa Son, Sung Ha Jang and Youngsoo Ha

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

South Koreaoverview and historySouth KoreaAfter reading this chapter, you will

Thailand

Takeshi K.N., Monthinee Tricharoenrat, Shubhapriya Bennur and John Walsh

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Turkeyoverview and history“Thainess, ”Thailandretailers, domesticThailandoverview and historyemerging marketsThailandThailandAfter reading this chapter, you will

Dress and Physical Appearance

Sharron J. Lennon, Kim P. Johnson and Nancy A. Rudd

Source: Social Psychology of Dress, 2017, Fairchild Books Library

Book chapter + STUDIO

In this chapter we discuss aspects of our physical selves and dress. Two particular aspects of our physical selves affect our own and others’ perceptions of us; these two aspects are our faces and our bodies (shape or size) and both contribute to attractiveness. We will see that our faces and bodies also affect others’ behavior toward us, as well as our own behavior toward ourselves and toward others. Faces and bodies are stimuli in social cognition, or how we think, perceive, judge, and make inf

Russia

Diana Bank Weinberg, Andrey Gabisov and Jaya Halepete

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

After reading this chapter, you will

Makeup on the Catwalk from the 1970s to 2000

Geraldine Biddle-Perry

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

This article is an exploratory history within a history of the catwalk since the 1970s. It examines the centrality of makeup to shifting systems and structures of catwalk performance and spectacle, but it is not a trend-by-trend analysis of cosmetic practices and products. Rather, the aim is to examine catwalk makeup as a generative force within the wider transformation of fashion image as commodity and cultural form in the latter decades of the twentieth century.

Color Forecasting

Evelyn L. Brannon and Lorynn Divita

Source: Fashion Forecasting, 4th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

If fashion were a song, color would be the beat.

Beauty, Spa, and Wellness

Michele M. Granger

Source: The Fashion Industry and Its Careers: An Introduction, 3rd Edition, 2015, Fairchild Books Library

Book chapter

Sephora was founded in 1970 in France by Dominique Mandonnaud, who, in 1993, fashioned the store’s unique name by blending the Biblical name of Zipporah (Moses’ exceptionally beautiful wife) with the ancient Greek term for “pretty,” sephos. Today, Sephora is the leading chain of perfume and cosmetics stores in France and a powerful beauty retailer around the world. Sephora operates approximately 1,300 stores in 27 countries worldwide, with an expanding base of more than 300 stores across North Am

Chapter sixteen: Cosmetics and Fragrances

Jay Diamond and Ellen Diamond

Source: The World of Fashion, 5th Edition, 2013, Fairchild Books Library

Book chapter

Perfume is the unseen but unforgettable ultimate fashion accessory.

Fashion Color Correction and Photo Retouching with Photoshop®

Stacy Stewart Smith

Source: CAD for Fashion Design and Merchandising, 2013, Fairchild Books Library

Book chapter + STUDIO

Photography is a key element of fashion merchandising and promotion, but what you see on the Internet and in fashion magazines has to pass through many hands before it can be introduced to the public. Images must be retouched and color corrected. For this reason, fashion techies who know how to multitask are always in demand.

“Digital Duo” Fashion Face and Hair

Stacy Stewart Smith

Source: CAD for Fashion Design and Merchandising, 2013, Fairchild Books Library

Book chapter + STUDIO

Your studies in previous chapters should have helped you to develop a particular balance between the illustrative effects of Illustrator® and Photoshop®. This chapter tests your ability to transition between the programs as you learn to create facial characteristics and hairstyles for male and female fashion croquis.

Keep Smiling Through: Good Health and Natural Beauty

Geraldine Howell

Source: Wartime Fashion. From Haute Couture to Homemade, 1939–1945, 2012, Berg Fashion Library

Book chapter

The Lost Art of Customer Service

Ira Neimark

Source: The Rise of Fashion and Lessons Learned at Bergdorf Goodman, 2011, Fairchild Books Library

Book chapter

At the beginning of this book I wrote about leaving high school to go to work to help my family during the Great Depression. One of the major benefits for me was to be exposed to successful executives and to observe how they operated. This education began at the age of 17. I exchanged one type of classroom for another and never looked back.

Performance Dress in Japan

Monica Bethe

Source: Berg Encyclopedia of World Dress and Fashion. East Asia, 2010, Berg Fashion Library

Encyclopedia entry

In early-twenty-first-century Japan, theater and dance performances range from the avant-garde to traditional performing arts that trace their beginnings to periods spanning over a thousand years. The costumes worn for these traditional performances reflect styles of dress prevalent at various historical periods, though not necessarily the period corresponding to the inception of the art in question. The story of performance costume must therefore be seen against the background of the history of

Cosmetics and Beauty Culture in Australia

Jennifer Craik

Source: Berg Encyclopedia of World Dress and Fashion. Australia, New Zealand, and the Pacific Islands, 2010, Berg Fashion Library

Encyclopedia entry

Cosmetics and beauty culture are forms of body modification that have a place in the language of all cultures of fashion and dress. Australia has both indigenous and European traditions of body modification and aesthetics. In precontact times indigenous traditions were centrally connected with ritualistic practices, but they were also about making the body attractive. After European settlement colonists largely followed the cosmetic practices and beauty cultures of Europe and America. Among Europ

Nineteenth-Century Medical Views on Dress

Margaret Deppe

Source: Berg Encyclopedia of World Dress and Fashion. Global Perspectives, 2010, Berg Fashion Library

Encyclopedia entry

Much attention has been given to the social context of clothing in the past as dress and fashion phenomena are critical indicators concerning the economic, political and ideological components of a given society. In England and North America in the nineteenth century, the tight lacing of ladies’ corsets was a function of clothing fashion as well as a fashion in morality and an indicator of social and economic status. Physicians joined dress reformers in repeatedly issuing warnings against tight l

Dress as Costume in the Theater and Performing Arts

Sandra Lee Evenson

Source: Berg Encyclopedia of World Dress and Fashion. Global Perspectives, 2010, Berg Fashion Library

Encyclopedia entry

In costume, individuals become characters of plays. Dressing for the performing arts works the same way. The performing arts include theater, dance, opera, films, television, and the circus. Costumes are made up of supplements to the body such as gowns and wigs, also including body modifications like makeup. Stylized Japanese Noh masks completely transform actors and constitute artwork in themselves. Throughout most of the history of theater, actors had to supply their own makeup and costumes, bu

Nail Art

Katherine Forde

Source: The Berg Companion to Fashion, 2010, Berg Fashion Library

Encyclopedia entry

The practice of manicuring is itself extremely ancient. There is evidence that as far back as 4,000 years ago, manicures took place in southern Babylonia, and manicure instruments have been found in Egypt’s royal tombs. The Romans painted their nails with a mixture of sheep fat and blood. Turkish women created a pink tint for the nails from boiled rose petals. Women in biblical times not only dyed their hair but also painted their fingernails and toenails as well as hands and feet with henna juic

Soviet State Cosmetic Company TEZHE in the 1930s

Jukka Gronow

Source: Berg Encyclopedia of World Dress and Fashion. East Europe, Russia, and the Caucasus, 2010, Berg Fashion Library

Encyclopedia entry

The Soviet culture of cosmetics was born in the middle of the 1930s. A major reorientation took place in the cultural policy of the USSR that had a direct impact on the consumption habits of Soviet citizens. This turn coincided with the final consolidation of Stalin’s power in the Communist Party of the Soviet Union. Stalin’s slogan from the year 1936, “life has become better, life has become more joyous, comrades,” summarized this new cultural mood. It formed a sharp contrast to the previous off

Cosmetics, Non-Western

Paula Heinonen

Source: The Berg Companion to Fashion, 2010, Berg Fashion Library

Encyclopedia entry

Bridal Dress in Korea

Na Young Hong

Source: Berg Encyclopedia of World Dress and Fashion. East Asia, 2010, Berg Fashion Library

Encyclopedia entry

Traditional Korean lifestyles began changing with the opening of Korea to the outside world in the late nineteenth century. The first Western wedding in Korea took place in 1890; it took nearly seventy years for most Koreans to accept this style. Traditional ceremonies began giving way to Western-style weddings with the inflow of Western culture into Korea since the mid-1950s. Pyebaek, part of the traditional ceremony in which brides kowtow to the grooms’ intimate elders, remained until the early

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