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Portfolio Building, Branding, and Networking

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

Preparing for a Test Shoot

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

Trends and the Industry

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

Trend forecastingprofessional roles inTrend presentation exercisetrend analyst/forecaster Trends appear in various sectors of the menswear industry, from retail to menswear publications. Trend information is channelled to retailers either from full service trend agencies and freelancers or from in-house trend analysts. These analysts gather information from the Internet, magazines and retail. Each of these channels offers various professional opportunities for a fashion and design graduate with t

Career Opportunities in Visual Merchandising

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

To a person considering visual merchandising as a career, the term too often implies merely doing displays in a department or specialty store. Visual merchandising or display is much more than that. The career possibilities and the fields in which one can practice the techniques of “showing” and presentation are myriad. Although trends in fashion have great influence on what the visual merchandiser is showing, be it books, luggage, or even Starbucks coffee, visual merchandising is more than the b

The Portfolio: A Statement of Style

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Portfolio casesmaterial selection and techniquePerhaps as important as what you choose to include in your portfolio is how you choose to present it. Selecting and using the appropriate art supplies demands serious consideration.

The Design Sketch: A History of Style

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

As women began to be assimilated into the male-dominated workplace, the need arose for a more tailored and functional working wardrobe. Enter the streamlined hourglass silhouette with leg-o’-mutton sleeve, giving new emphasis to the shoulder line. Multiple petticoats replaced the crinoline and bustle, whereas the corseted bodice remained. The Gibson, Charles DanaGibson Girl look for evening, complete with poufed hair knotted on top, was even more detail oriented than its daytime counterpart, aide

Defining the Customer

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

The importance of focusing on a specific market and customer is directly linked to the job search process. Each clothing company has a reputation for a particular kind of clothing. This is not to say a company cannot make more than one product. Those that have divisions or licensees offer a variety of merchandise. Some companies have diffusion or secondary lines that capture “the look” the designer is known for while serving a different price point and category. For example, Ralph LaurenRalph Lau

Organization and Contents

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Portfolio casesentry-levelEntry-level portfolioThe entry-level portfolio for applying to a fashion design program usually consists of a prescribed format (designed by the college) to demonstrate design, rendering, and presentation skills. Whether you prepared the portfolio on your own or during a pre-college program, your interviewer will be looking for drawing ability, creativity and imagination, individuality/style/ personal vision, and an awareness of fashion. These are the criteria you will b

The Design Journal: Exploration and Process

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Design journalstyle and sizeStyle and Size

Presentation Concepts

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Because Chapter 4 discusses organization and content, this chapter will primarily deal with the characteristic elements of a Fabric/color portfolio contentspresentation conceptspresentation, namely Mood/theme, presentation conceptsPresentation conceptsmood/thememood/theme, fabric/color story, design groups on figures, and flat presentations.

Flats and Specs

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Creating good-looking, well-proportioned flats by hand takes practice. Designers who constantly draw flats claim that, with time, they acquire consistency in technique and speed in execution. The following exercises, techniques, and supply list are designed to assist the beginner, intermediate, and advanced student in drawing flats by hand. Later in the chapter, creating flats using Illustrator will be discussed and compared.

Presentations and Beyond

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Presentation collection/product development designplanningNo matter how complex or simple the project, careful planning is the key to creating professional presentation boards. Many designers make a “working” list that they adjust to suit each project. The following list is generally sufficient and applicable to most projects, in that each stage of development enables you to gain momentum and move ahead with minimum backtracking. Each of the following stages will be discussed in sequence:

Menswear Presentations

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Children's wear presentationsportfolioPutting together the menswear portfolio requires very much the same approach as any other fashion design specialty, yet these portfolios do feature specific qualities related to industry needs and requirements. A professional portfolio generally focuses on a specialty area and look, including but not limited to the following: traditional/tailored classics, casual separates, contemporary sportswear, and formal wear. The design sketches in Figure 9.4a-d, all ha

Children’s Wear Presentations

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Fashion Institute of Technology (FIT),Children's wear presentationsage and genderThe Children's wear presentationschildrenchildren’s wear designer must be aware of various age groups and their special requirements. From newborns to early teens, each group has specific needs determined by the developmental growth of the child and his or her physical abilities. For portfolio purposes, it is important to define these age groups visually by pose and attitude, which demonstrate the child’s capabilitie

Fashion Accessories Presentations

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

category specificsThe major areas of Categoriesfashion accessoriesfashion accessories are the following:

Résumé and Cover Letter

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Résumé action verbs forpreparationYour résumé should reflect you—your experiences, interests, accomplishments, skills, and education. The following steps should be followed to create and maintain a professional résumé.

Internship or First Job: Building Your Career

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Interview, job after thepreparing forInternshipJob searchFirst, identify your skills, values, interests, and personal and professional strengths and weaknesses. Formulate your short-and long-term goals and be ready to discuss this important information with your interviewer. Then familiarize yourself with companies that make the kind of clothes you want to design. This will help you present yourself as more knowledgeable at an interview. Libraries, stores, industry professionals, teachers, and fr

Transition: Student to Professional Designer

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

Intern, Calvin KleinCalvin Klein

Building a Visual Merchandising Department

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Attention to detail makes the difference between a good visual merchandiser and a great one. The way you handle detail on your job determines your working brand identity. Whether you’re presenting mannequins in windows or presenting yourself in the way you dress and act, you are expressing your personal identity. When a visual merchandising executive can look at a display you’ve done and instantly know that you did the work, you’ll know that you’ve established a trademark—a reputation—for a certa

Visual Merchandising Careers

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Do what you love. As you begin to think about your professional career, consider that you want your work to bring you a psychological reward as well as a paycheck. If you are going to spend forty or more hours each week in the workplace, why not spend it in a career that is engaging and fun? Why not get involved in something that you have a passion for, and enjoy?

Presentation Trends for Knitwear

Lisa Donofrio-Ferrezza and Marilyn Hefferen

Source: Designing a Knitwear Collection. From Inspiration to Finished Garments, 2nd Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

The purpose of your portfolio is to clearly represent your skills and highlight your best work. In an interview, your résumé states your qualifications, and your portfolio represents your mastery of skills you bring to the job. Be focused and concise in what you include in your portfolio. Do not show volumes of work. Show only your best work.

Menswear Presentations

John Hopkins

Source: Menswear, 2nd Edition, 2017, Fairchild Books Library

Book chapter

There are three responses toa piece of design—yes, no,and wow! Wow is the one toaim for.

The Fashion Buyer

David Shaw and Dimitri Koumbis

Source: Fashion Buying. From Trend Forecasting to Shop Floor, 2nd Edition, 2017, Fairchild Books Library

Book chapter

A fashion buyer is the individual or group of individuals (the buying team) whose primary role is to purchase merchandise for a retail organization. They work diligently in researching trends; sourcing materials and/or product; creating seasonal buying plans; and working with outside vendors and designers to produce a range that will be distributed through various retail channels such as brick-and-mortar locations, online stores, and/or catalogs.

Design

Richard Sorger and Jenny Udale

Source: The Fundamentals of Fashion Design, 3rd Edition, 2017, Fairchild Books Library

Book chapter

A garment design needs three basic ingredients:

The student collection

Elinor Renfrew and Colin Renfrew

Source: Developing a Fashion Collection, 2nd Edition, 2016, Fairchild Books Library

Book chapter

This may be referred to as the final brief, proposal, statement of intent, or concept outline. Regardless of its name, the activity and process is the same. Begin by asking yourself what will showcase your skills and creativity in the best way. Some students approach this stage of their final collection with vague or unrealistic ideas, being driven to making the ultimate personal catwalk statement. Without reflection, research, and a great deal of hard work, this will not work. Creativity in fash

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