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Understanding Product Trends: What Customers Buy

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

product line,As a buyer, you must plan and control the kinds of products that will be offered in your store or department. In other words, you must be concerned with the merchandise mix,merchandise mix—the types or mix of products that are available for customers to purchase. The merchandise mix that you select should meet the specific needs of your customers. It must be frequently monitored because an appropriate mix today might not contain the right products tomorrow.

Selecting Vendors and Building Partnerships

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

wholesalers,vendors,wholesalers,vendors,manufacturers,middleman,intermediaries,buying offices,types of,For some product categories, you must not only choose from many different vendors, but you must also decide whether to purchase directly from the producer or from a middleman, an intermediary between the buyer and seller. Again, careful analysis should allow you to choose the one that best meets your needs. Vendors are typically classified as (1) manufacturers, (2) wholesalers, (3) manufacturers

Producing Cosmopolitanism, Hierarchy and Social Cohesion

Tereza Kuldova

Source: Luxury Indian Fashion. A Social Critique, 2018, Berg Fashion Library

Book chapter

The second chapter develops the theme of imagined economy and India’s superpowerdom by focusing on the symptomatic commodification of past and heritage in fashion design. It does so by zooming onto the complex material and ideological production of traditional chikan embroidery from Lucknow, a city remembered for its past opulence, cosmopolitanism and luxurious lifestyle. It traces the movement of this embroidery, popular with India’s leading designers, from the local networks of its material pro

Insubordinations of the Laughing Craftswoman

Tereza Kuldova

Source: Luxury Indian Fashion. A Social Critique, 2018, Berg Fashion Library

Book chapter

This chapter returns back to the villages surrounding Lucknow, where women embroider the luxurious fabrics for the elites while being patronized by the designers, their NGOs and discourses of ‘ethical business’. Recognizing the destructive power of such efforts and the potential violence inherent in benevolence, the craftswomen use often irony and laughter when confronted with patronizing discourses that position them as vulnerable, poor and in constant need of rescue. They mock the designers and

Internationalization of Retailing

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Product Development

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Product development,merchandiser role in,Product development,designer role in,Knock-offs,Anchors,American Apparel and Footwear Association,Product lines of apparel are created and styled for wholesale presentation several times, or seasons, per year. In the fashion industries, a product line is simply called a line. A line encompasses not only the individual item of apparel or accessories but the entire season's production from that manufacturer as well. The term line is used for moderate- and po

Sizing and Fit Specifications

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“In analyzing how my competitors communicate fit, I saw a place, an opportunity where we could first use models that have more average size figures and also develop a size chart that is easily understandable . . . I want to gain trust and loyalty with our customer base.”

The Business of Fashion

Elaine Stone and Sheryl A. Farnan

Source: In Fashion, 3rd Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Fashion is a business, affected by the same technological advances, investment patterns, and economic forces that affect other major businesses in the world. Fashion is not just limited to apparel, and it impacts our complete lifestyle as well as the products that we buy. Fashion influences the automobile, housing, and entertainment industries, and like these industries, it is shaped by the basic principles of business and economics.

Introduction to Size Specification and Technical Design

Paula J. Myers-McDevitt

Source: Complete Guide to Size Specification and Technical Design, 3rd Edition, 2016, Fairchild Books Library

Book chapter + STUDIO

National and designer brand merchandise is owned by manufacturing companies called wholesalers. The brands are produced in factories owned or contracted by the wholesaler, then purchased by various retail establishments. Brands are widely recognized by consumers, in part due to national advertising. Free People, Stussy, and 7 for All Mankind are a few of the popular brands reported by blogger Olivia Newton of the hip British Youth market.Which are the brands that Millennials love, hate or worse h

Manufacturing zero waste garments

Timo Rissanen and Holly McQuillan (eds)

Source: Zero Waste Fashion Design, 2016, Fairchild Books Library

Book chapter

Research has demonstrated that within zero waste fashion design certain practices that traditionally reside in manufacturing, such as grading and marker making, are integral to design. Zero waste fashion design could facilitate transformation in the hierarchies that exist in the fashion system, with possible positive implications for both design and manufacturing.

Commercial Sociocultural Systems And Dress

Joanne B. Eicher and Sandra Lee Evenson

Source: The Visible Self. Global Perspectives on Dress, Culture, and Society, 4th Edition, 2015, Fairchild Books Library

Book chapter

At the conclusion of this chapter, you will be able to:

Economy of Scale: A Global Context

Paul Gill

Source: Sustainable Fashion What’s Next?. A Conversation about Issues, Practices and Possibilities, 2nd Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

PAUL GILL is a garment industry executive with more than thirty years of experience specializing in areas of global manufacturing, production, scouring, and factory relationships. He is renowned for his work in promoting and resolving issues of fair trade with domestic and international manufacturing firms.

Missoni

Emily M. Orr

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Sourcing, Assembly, and Mass Production of Sewn Products

Janace E. Bubonia

Source: Apparel Quality. A Guide To Evaluating Sewn Products, 2014, Fairchild Books Library

Book chapter + STUDIO

The structure of the global apparel industry is composed of four levels:

Pricing the Product

Melissa G. Carr and Lisa Hopkins Newell

Source: Guide To Fashion Entrepreneurship. The Plan, The Product, The Process, 2014, Fairchild Books Library

Book chapter

Understanding how to price a product will drive the success of the company. Successful entrepreneurs have a comprehensive understanding of three price components: cost, wholesale, and manufacturer’s suggested retail price (MSRP).

Commerce Checklist

Melissa G. Carr and Lisa Hopkins Newell

Source: Guide To Fashion Entrepreneurship. The Plan, The Product, The Process, 2014, Fairchild Books Library

Book chapter

Creating a stellar prototype or actual product is the starting line for the launch phase. Proactive entrepreneurs will set the trajectory for success with a well-developed sales forecast and collateral material to support the selling and exposure of the product (Case Study 7.1).

Go-to-Market Strategy

Melissa G. Carr and Lisa Hopkins Newell

Source: Guide To Fashion Entrepreneurship. The Plan, The Product, The Process, 2014, Fairchild Books Library

Book chapter

Entrepreneurs usually make the sales projections. Sales projections, or sales forecasts, are the company’s plan for future sales. It is the basis for determining future growth, expenses, profits, and staffing. The sales forecast is essentially an educated guess, based on knowledge of the company, the market, and any external factors, such as economic outlook, that may affect sales.

Measures of Productivity

John Donnellan

Source: Merchandise Buying and Management, 4th Edition, 2014, Fairchild Books Library

Book chapter

Productivity is a measure of the number of units of output produced per unit of input. Stated in mathematical terms:

Purchase Terms

John Donnellan

Source: Merchandise Buying and Management, 4th Edition, 2014, Fairchild Books Library

Book chapter

A purchase order is a contractual sales agreement between a retailer and a vendor in which items of merchandise, prices, delivery dates, and payment terms are specified. Purchase orders are often categorized by factors such as the type of goods ordered and order status.

Early History of Pattern Companies: 1860s–1880s

Joy Spanabel Emery

Source: A History of the Paper Pattern Industry. The Home Dressmaking Fashion Revolution, 2014, Berg Fashion Library

Book chapter

Demorest, the first to mass-produce retail patterns for the home sewer in the United States, took advantage of the expanded postal services selling by mail order as well as in retail outlets. Who the actual designer of the first patterns was is somewhat unclear. Mrs. Margaret Demorest (née Poole) is listed as Mme Demorest in Leslie’s Lady’s Gazette of Fashion in July 1854. However, it is believed that William Jennings Demorest employed Ellen Louise Curtis and her sister Kate from the early 1850s

New Markets and Expansion: 1880s–1900

Joy Spanabel Emery

Source: A History of the Paper Pattern Industry. The Home Dressmaking Fashion Revolution, 2014, Berg Fashion Library

Book chapter

By 1880, the six major U.S. pattern companies—Demorest, Butterick, McCall, Harper’s Bazar, Taylor, and Domestic—had positioned themselves in the market. Each published a magazine advertising their patterns for the latest fashions for women, a full complement of children’s clothing, undergarments for all, and shirts, trousers, and various other men’s non-tailored garments.

Shifts and Balances: 1900–1920s

Joy Spanabel Emery

Source: A History of the Paper Pattern Industry. The Home Dressmaking Fashion Revolution, 2014, Berg Fashion Library

Book chapter

A dynamic new figure entered the pattern enterprise in the first decade of the new century. Condé Nast was adept at promotion and was attracted to the pattern industry. He organized the Home Pattern Company and distributed dress patterns in an arrangement with Ladies’ Home Journal in 1905 (Seebohm 1982: 32). The Ladies’ Home Journal was an influential women’s periodical with a circulation of 1,000,000 (Mott 1938: vol. 4, 545). Nast had remarkable marketing skills and successfully promoted pattern

The Sourcing Process

Jeremy A. Rosenau and David L. Wilson

Source: Apparel Merchandising. The Line Starts Here, 3rd Edition, 2014, Fairchild Books Library

Book chapter

Because difficulties in sourcing arise when no structure is in place, specific procedures should be developed and followed by a company that chooses to source domestically. A “fire-fighting” philosophy of resolving problems as they occur is a guarantee that the sourcing executives will be constantly fighting fires rather than preventing them. Too many issues in sourcing have the potential for error. The following are processes and procedures that have been used effectively by companies that have

Chapter one: The Evolution of Fashion

Jay Diamond and Ellen Diamond

Source: The World of Fashion, 5th Edition, 2013, Fairchild Books Library

Book chapter

I am against fashion that doesn’t last. I cannot accept that you throw your clothes away just because it’s spring.

Chapter twenty-one: Outsourcing Fashion Design, Production, and Management

Jay Diamond and Ellen Diamond

Source: The World of Fashion, 5th Edition, 2013, Fairchild Books Library

Book chapter

One of the greatest victories you can gain over someone is to beat him with politeness.

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