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Introduction to Fashion Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

StylingFashion stylingTrends, how to spot current and emergingIn this chapter you will learn:

Photo Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Editorial styling, 6Photo stylingIn this chapter you will learn:

Careers in Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Fashion stylistdiversifyingIn this chapter you will learn:

Portfolio Building, Branding, and Networking

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

Trend Details for Business

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

VetementsMacy’sClose-to-selling-seasonCamouflageanalysisBurberry In this chapter we will explore what information should be gathered from catwalks, street styling and trade shows. These three areas form the basis for a wellrounded trend analysis, which can serve as a starting point for a longer-term trend forecast. Catwalks are usually considered near-season analysis, which is used by companies that want to understand the current state of the menswear business.

How to Research Trends

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

In trend forecasting we are not initially researching one particular area of interest, but gathering information on as many areas as possible. Even in fashion, one needs to be aware of what is happening in areas as diverse as politics and the economy. These areas are intertwined and ultimately influence fashion. Politics directly influences society and economics, which will ultimately influence spending. At times of economic uncertainty, spending goes down and also becomes more concentrated on es

Application of Trend Data

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

TrendinformationTextile View (magazine) Trends and trend research are useful in several different areas of the men's fashion business. Within larger menswear corporations there are often specific menswear brands that utilize trend information in various different ways, from packaging to selection of materials. Similarly, retailers use numerous sectors, such as general trend direction, colour and material information, to influence their decision process from visual merchandising to buying.

Trends and the Industry

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

Trend forecastingprofessional roles inTrend presentation exercisetrend analyst/forecaster Trends appear in various sectors of the menswear industry, from retail to menswear publications. Trend information is channelled to retailers either from full service trend agencies and freelancers or from in-house trend analysts. These analysts gather information from the Internet, magazines and retail. Each of these channels offers various professional opportunities for a fashion and design graduate with t

Marketing compliance for the fashion industry

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

The US Federal Trade CommissionFederal Trade Commission (FTC) governs the prevention of unfair or deceptive acts or practices, which includes print and online advertising, marketing, and sales messaging. Setting both the guidelines and parameters for determining when a marketing claim would be considered deceptive, the FTC also has enforcement powers to penalize those marketers and advertisers whose content it concludes is deceptive to the average consumer.

Exporting for the fashion industry

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

A rise in an awareness of the importance of reshoring has been especially noticeable in the fashion industry, and particularly so within cities which had enjoyed historical economic prominence thanks to the industry. One such example is that of New York CityNew York City, where several notable facilities have opened up to support local garment manufacturing and fashion innovation such as the Brooklyn Design + Fashion Accelerator of Pratt College, and Manufacture NY.

Making and Marketing

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

The market research data in the “Kimono industryIndustry White Paper” revealed the strong downward trend in kimono sales after the economic bubble in the mid-1980s, see Chapter 3, Chart 3.1. The reasons were not only the increasingly poor state of the economy, but, as explained in that chapter, the unwieldy distribution system associated with a crafts-based industry and also the perceptions about kimono being expensive and difficult to wear that had been created by the industry itself. The effect

In Press and Picture: Kimono Discourse

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

This chapter examines kimono in printed texts, both writtenwritten and visual. This is important because printed text is largely responsible for the creation of trends and their diffusion among groups of consumers; thus it plays a key role in the fashion cycle. As Chapters 1–3 show, the written word is a key source for finding out about kimono in the past, as even when fabric or garments remain, these alone cannot enlighten us about their usage. Novels, trading tradingdocumentsdocuments, and patt

Today’s Buying Environment

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Retailing consists of all the business activities involved in the selling of goods and services to the ultimate consumers. Retailing, however, does not always require a store. Catalog sales, vending machines, e-commerce, and mall kiosks all fit within the scope of retailing. No matter where retailing occurs, however, someone must perform the buying function. Buying is the business activity that involves selecting and purchasing products to satisfy the wants and needs of consumers. Buying involves

Obtaining Assistance for Making Buying Decisions

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Marketing research is a systematic process of gathering, recording, and analyzing information about problems related to marketing. Good marketing research must be conducted in a comprehensive, step-by-step process; it cannot be haphazard. Marketing research involves using information, or data, from many different sources. As a buyer you must be able to do more than locate information; you must be able to analyze and use the information that you collect.

Forecasting

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

forecast,scope of,Buyers typically develop forecasts to answer questions such as these:

Making Market Visits and Negotiating with Vendors

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

market visits. negotiationpreparing for,Most buyers begin searching for merchandise in domestic markets because of their closeness and accessibility. However, lower costs are the primary reason that buyers seek out appropriate foreign markets today. As they prepare for trips to either foreignmarket visits. negotiationtypes of markets,Garment District (New York City),or domestic markets, buyers will typically findcentral market,central markets, merchandise/apparel marts, and expositions/trade show

Constructing Fashionable Dress and Identity in Bhutan

Emma Dick

Source: Modern Fashion Traditions. Negotiating Tradition and Modernity through Fashion, 2018, Berg Fashion Library

Book chapter

The relationship between ‘western style’ tailoring education and the construction of street-style fashion in Bhutan is the focus of the chapter by Emma Dick. She argues that there has been a unique interplay between exposure to international fashions and the projection of national dress in the emergence of a distinct language of street-style and associated identity in Bhutan. Central to the development of a fashion-conscious Bhutanese identity has been the blend of traditional media and new socia

Sneakers as a Symbol of Manhood: Wearing Masculinity on Their Feet

Yuniya Kawamura

Source: Sneakers. Fashion, Gender, and Subculture, 2018, Berg Fashion Library

Book chapter

There is a consensus among dress and fashion scholars that human footwear was not always gendered, but there are different accounts as to when footwear became gender-specific. The distinction between ladies’ shoemakers and men’s shoemakers in the eighteenth century clearly indicates that footwear was gendered.

Fashion, Whisky and ‘Muscular’ Neo-Royals

Tereza Kuldova

Source: Luxury Indian Fashion. A Social Critique, 2018, Berg Fashion Library

Book chapter

The final chapter turns to the world of elite men and the balancing acts of masculinity that they perform in order to cultivate their image of power.The role played by the ‘rhetoric of muscularity’ is investigated, as is the threat of effeminacy, stemming among other things from their indulgence in luxury and consumption. In order to counteract this threat, men appropriate symbols of low class machismo and incorporate them in the elitist aesthetic, in a similar way in which they use ‘dirty’ subst

Neo-Feudal Ornamentalism and Elitist Fantasies

Tereza Kuldova

Source: Luxury Indian Fashion. A Social Critique, 2018, Berg Fashion Library

Book chapter

The first chapter introduces the Indian fashion industry, the dominant neo-aristocratic aesthetics in contemporary luxury fashion design and the recent intensification of the business elites’ obsession with displays of opulent Indianness and their desire to master time and space through conspicous displays of status. It walks the reader through three key rituals. First, the interactions between designers and their clients in the studios, where they ‘celebrate Indianness’ together. Second, the fas

Tastemakers—Hunt for the Incipient Taste

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

The discussion about trends has been sinking to a lower, very public level. Sofi Fahrman’sFahrman is a Swedish fashion journalist who writes about fashion in the Swedish tabloid Aftonbladet. fashion magazine writes about trends. I would never humiliate myself and write about stuff like trends. Fashion intellectuals don’t do trends. I only work with trends when I have advertising clients.

Trend Forecasters—Fashion’s “Insurance Companies”

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

We used to say that if you can find areas of fear, uncertainty and doubt, that’s a sign that you should study them more closely. (Neil Bradford, CEO (2008–2009), WGSNWGSN)

Trend-Forecasting Agencies—Backstage Legitimacy

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

backstage legitimacyWe think we have over 50 per cent market share. We are what Google is to search … We are the giant of the group. The Worth brothers were there at the right time and they flipped it from being a publication model coming two times a year to being an online model, which has really mirrored and enabled the fast fashion movement, so WGSNWGSN has been the key driving force in fashion the last ten years. (Neil Bradford, CEO, WGSN)

On ‘The Street’: A Conceptual History of Street Style Photography

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

‘On street style photographydescription ofthe Street’ is the title of photographer Bill Cunningham, BillCunningham’s long-running weekly column (and now web video series) in the Sunday style section of the New York Times. It was also the title of Amy Arbus’ photo column in the Village Voice throughout the 1980s and 1990s. Midway through the first decade of the new millennium, Scott Schuman began using it as a heading for his posts on The Sartorialist, TheSartorialist website, followed by a ‘…’, t

Introduction: Anthropology, Street Style

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

It was Monday, 26 March 2012, a windy and unseasonably cold afternoon in Center City, Philadelphia. I was standing on the corner of Walnut and 18th Street, a backpack swung over my shoulders, a Panasonic Lumix GF-1 micro-four thirds camera dangling from my neck. My head ached. My teeth were grinding with caffeine. And my eyes were dry and strained from overuse, darting continually back and forth, as I assessed the outfit of every person passing by. I remember being self-conscious about what I was

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