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Defining Trend Thinking and Concepts

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

ForecastingMeme theorytrend analysisTrend forecastingtrend predictionTrend thinking Trend prediction information is important for retailers and designers alike. Often menswear design graduates want to become trend-setting designers, which means focusing on a small sector of the market. However, the majority of menswear brands prefer to provide products that most men want – that is, that are targeted at the mainstream market. Of course, creativity cannot be removed from the process, but by taking

Menswear Retail and Trends

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

Retailtrend services by Retail – referring to the broader concept of the commercial activity of selling and buying – is one of the largest sectors to use trend services. Trend data and information can be used in numerous ways and in various sectors of menswear retail. For example, it can be used in the design of the actual product, if the retailer has its own brand, or it can be used in buying as an investment guide for the next season. Merchandisers work closely with buyers and with designers in

Consumer safety and product labeling guidance

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

The laws governing mandatory label disclosures have three broad and collective labellinggoalsgoals:

Marketing compliance for the fashion industry

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

The US Federal Trade CommissionFederal Trade Commission (FTC) governs the prevention of unfair or deceptive acts or practices, which includes print and online advertising, marketing, and sales messaging. Setting both the guidelines and parameters for determining when a marketing claim would be considered deceptive, the FTC also has enforcement powers to penalize those marketers and advertisers whose content it concludes is deceptive to the average consumer.

Importing fashion merchandise

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

importingglobal systemIf you look around the average American household today you will quickly discover that most of the articles there are from other countries. You would find the same result when examining the labels on your wearing apparel and may even realize that 100 percent of your clothes have been imported with much of it from China, as the 2015 dollar value in apparel imports from China alone totaled $30,540,941,000.http://otexa.trade.gov/msrcty/v5700.htm (viewed on August 23, 2016).

Incorporating sustainable fashion principles

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

From luxury to everyday necessities, the design, production, sales, and transportation of fashion merchandise creates employment for hundreds of thousands of people, if not millions, worldwide. When you dig a little deeper, it becomes apparent that job creationjob creation derived from this industry extends to

Emerging fashion industry issues

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

The marriage between fashion and technology has led to the emergence of a new line of products dubbed as “fashion tech” or “wearable technology.” While the fitness space led the way for the market expansion of these products, such as with the FitbitFitbit®, other more cost prohibitive accessories such as Google GlassGoogle GlassGoogle Glass® (Figure 10.1), only enjoyed a short period of media hype prior to its steady decline. Products offering greater functionality, such as Apple, IncApple, Inc.’

Today’s Buying Environment

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Retailing consists of all the business activities involved in the selling of goods and services to the ultimate consumers. Retailing, however, does not always require a store. Catalog sales, vending machines, e-commerce, and mall kiosks all fit within the scope of retailing. No matter where retailing occurs, however, someone must perform the buying function. Buying is the business activity that involves selecting and purchasing products to satisfy the wants and needs of consumers. Buying involves

Buying for Different Types of Stores

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

buying,different types of products,buying,at different retail formats,Almost all the duties that are described in the last chapter are performed by a buyer at any type of retail store—no matter what products are sold. As you start to plan your career in retail buying, one of your first decisions should be to determine the types of merchandise that would interest you the most. Are you more interested insoft lines,soft lines orhard lines,hard lines? Soft lines are typically the apparel and accessor

Obtaining Assistance for Making Buying Decisions

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Marketing research is a systematic process of gathering, recording, and analyzing information about problems related to marketing. Good marketing research must be conducted in a comprehensive, step-by-step process; it cannot be haphazard. Marketing research involves using information, or data, from many different sources. As a buyer you must be able to do more than locate information; you must be able to analyze and use the information that you collect.

Understanding Your Customers

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

positioning,marketing orientation developing consumer orientation,image,Aretail strategy,retailer’s success is directly dependent on consumer satisfaction; therefore, as a buyer you must be responsive to the wants and needs of consumers. Let’s review some key marketing concepts that affect all retailers today.

Forecasting

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

forecast,scope of,Buyers typically develop forecasts to answer questions such as these:

Developing Assortment Plans

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Buyers want to have enough products to meet customer demand without having to take markdowns because of having excess inventory. Maintaining such a balanced inventory requires skill and experience and takes considerable planning. As a buyer, you must prepare a detailed assortment plan for each item that you will be purchasing. You must also work within the framework established by your merchandise plan because quantity purchases for all items of merchandise must not exceed your dollar plan. Compr

Controlling Inventories

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

shrinkage,perpetual control system,inventory control systems,After deciding on the merchandise assortment that is to be carried, inventory control systems must be established. These controls involve the maintenance of stock levels in relation to changing consumer demand. The type of inventory control system used by a retailer will vary by type and size of the business and the kind and amount of information required. Inventory control for a department, such as hardware with thousands of different

Making the Purchase

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The most important terms that you will negotiate include (1) price, (2) discounts, (3) transportation, (4) allowances, and (5) return privileges.

Pricing the Merchandise

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

retail prices adjustments to,determining markup percentage,markup,cost of goods sold,Retail price includes (1) the cost of merchandise, plus (2) an additional amount known as markup. Markup must be large enough to cover the operating expenses of the retail organization while providing a profit.

Why Do We Display?

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

It is an exciting time to be part of the visual merchandising and display industry! More thought, energy, and imagination goes into designing retail spaces than ever before. The consumer no longer comes to the store to shop but rather is on a quest for new experiences, sparking the growth of what is termed “experience design.” Shoppers empowered by technology and smartphones have changed the retail landscape. They are making up the rules, and retailers are listening—providing customers with the p

Fashion movement

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Berelovich, LillyLilly Berelovich, Owner, President, and Chief Creative Officer of Fashion Snoops

Culture and Consumer Behavior

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Retailing in Developing and Emerging Markets

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Retailing in Multinational Markets

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

The Movement of Fashion

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

We have likened the movement of fashion to the movement of a river. As dress historian James Laver, James,Laver said, in comparing the fashion cycle to a force of nature, “Nothing seems to be able to turn it back until it has spent itself, until it has provoked a reaction by its very excess.”JamesLaver, Taste and Fashion, rev. ed. (London: George G. Harrop, 1946), p. 52. However, just as a river can swell to turbulent flood stage or be slowed or diverted by a dam, so the movement of fashion can b

The Nature of Fashion

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Fashion in children's wear,importance of,Webster's Dictionary defines fashion as “prevailing custom, usage, or style,”Merriam-Webster, “Fashion,” merriam-webster.com/dictionary/fashion. Accessed February 2013. and in this sense it covers a wide range of human activity. The term is used in this book in a narrower sense: fashion here means the style or styles of clothing and accessories worn at a particular time by a particular group of people. It also refers, in this book, to cosmetics, fragrances

The Environment of Fashion

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Both manufacturers and retailers try to identify and select Target market,target markets for their goods. Target markets are specific groups of potential customers that a business is attempting to turn into regular customers. Businesses attempt to determine who their customers are, what those customers want, how much the customers are willing to pay for goods, where potential customers are located, and how many targeted customers there are.

Global Women's Apparel

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Children's apparel,history of,For thousands of years, people made their own clothes, often even producing the raw materials and converting them into textiles with which they could sew. Until the mass manufacturing of clothing began, sewing was considered women's work, except for the clothing of the wealthy man, who wore “bespoke” handmade garments from a male tailor who specialized in men's high-fashion apparel.

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