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Introduction to Fashion Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

StylingFashion stylingTrends, how to spot current and emergingIn this chapter you will learn:

Photo Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Editorial styling, 6Photo stylingIn this chapter you will learn:

Styling for the Entertainment Industry

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

Careers in Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Fashion stylistdiversifyingIn this chapter you will learn:

Preparing for a Test Shoot

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

At the Shoot

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

How to Research Trends

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

In trend forecasting we are not initially researching one particular area of interest, but gathering information on as many areas as possible. Even in fashion, one needs to be aware of what is happening in areas as diverse as politics and the economy. These areas are intertwined and ultimately influence fashion. Politics directly influences society and economics, which will ultimately influence spending. At times of economic uncertainty, spending goes down and also becomes more concentrated on es

Application of Trend Data

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

TrendinformationTextile View (magazine) Trends and trend research are useful in several different areas of the men's fashion business. Within larger menswear corporations there are often specific menswear brands that utilize trend information in various different ways, from packaging to selection of materials. Similarly, retailers use numerous sectors, such as general trend direction, colour and material information, to influence their decision process from visual merchandising to buying.

Trends and the Industry

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

Trend forecastingprofessional roles inTrend presentation exercisetrend analyst/forecaster Trends appear in various sectors of the menswear industry, from retail to menswear publications. Trend information is channelled to retailers either from full service trend agencies and freelancers or from in-house trend analysts. These analysts gather information from the Internet, magazines and retail. Each of these channels offers various professional opportunities for a fashion and design graduate with t

In Press and Picture: Kimono Discourse

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

This chapter examines kimono in printed texts, both writtenwritten and visual. This is important because printed text is largely responsible for the creation of trends and their diffusion among groups of consumers; thus it plays a key role in the fashion cycle. As Chapters 1–3 show, the written word is a key source for finding out about kimono in the past, as even when fabric or garments remain, these alone cannot enlighten us about their usage. Novels, trading tradingdocumentsdocuments, and patt

Making and Marketing

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

The market research data in the “Kimono industryIndustry White Paper” revealed the strong downward trend in kimono sales after the economic bubble in the mid-1980s, see Chapter 3, Chart 3.1. The reasons were not only the increasingly poor state of the economy, but, as explained in that chapter, the unwieldy distribution system associated with a crafts-based industry and also the perceptions about kimono being expensive and difficult to wear that had been created by the industry itself. The effect

Obtaining Assistance for Making Buying Decisions

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Marketing research is a systematic process of gathering, recording, and analyzing information about problems related to marketing. Good marketing research must be conducted in a comprehensive, step-by-step process; it cannot be haphazard. Marketing research involves using information, or data, from many different sources. As a buyer you must be able to do more than locate information; you must be able to analyze and use the information that you collect.

Constructing Fashionable Dress and Identity in Bhutan

Emma Dick

Source: Modern Fashion Traditions. Negotiating Tradition and Modernity through Fashion, 2018, Berg Fashion Library

Book chapter

The relationship between ‘western style’ tailoring education and the construction of street-style fashion in Bhutan is the focus of the chapter by Emma Dick. She argues that there has been a unique interplay between exposure to international fashions and the projection of national dress in the emergence of a distinct language of street-style and associated identity in Bhutan. Central to the development of a fashion-conscious Bhutanese identity has been the blend of traditional media and new socia

Between Torture and Transcendence: The Doll in Art

Adam Geczy

Source: The Artificial Body in Fashion and Art. Marionettes, Models, and Mannequins, 2018, Berg Fashion Library

Book chapter

Byron, George Gordon Lord“Prometheus”Schlegel, FriedrichLucindeFor with her is everything in nature is animate and inspired, and often remember fondly how she at Wharton, EdithThe House of Mirththe age of no more than one year old she saw and felt a puppetpuppet for the first time. A heavenly smile blossomed upon her face and she pressed a heart-felt kiss on its painted wooden lips.

Future Postscript: Shells and Ghosts, Bodies and Souls

Adam Geczy

Source: The Artificial Body in Fashion and Art. Marionettes, Models, and Mannequins, 2018, Berg Fashion Library

Book chapter

Baudelaire, CharlesMost of The Ghost in the Shell (film)The Ghost in the Shell 2: Innocence (film)The Ghost in the Shell 2: Innocence (film)the little ones want above all to see the soul, some after a little recreation, others straight away. It is the greater or lesser invasion of desire that determines the greater or smaller longevity of the toy. I feel I don’t have the gumption to reproach this childhood mania: it’s the first metaphysical tendency. When the desire is stuck in the marrow of the

Introduction: Placing Sneakers within Sociology

Yuniya Kawamura

Source: Sneakers. Fashion, Gender, and Subculture, 2018, Berg Fashion Library

Book chapter

Footwear is a garment characterized by a long history. In prehistoric times, it was a simple piece of wood or leather and was used to protect the foot. Today shoes are more than functional objects. They convey a wide range of meanings associated with fashion, style, personality, sexualitysexuality, gender, and classclass. (Riello 2006: 1)

Trend Forecasters—Fashion’s “Insurance Companies”

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

We used to say that if you can find areas of fear, uncertainty and doubt, that’s a sign that you should study them more closely. (Neil Bradford, CEO (2008–2009), WGSNWGSN)

Tastemakers—Hunt for the Incipient Taste

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

The discussion about trends has been sinking to a lower, very public level. Sofi Fahrman’sFahrman is a Swedish fashion journalist who writes about fashion in the Swedish tabloid Aftonbladet. fashion magazine writes about trends. I would never humiliate myself and write about stuff like trends. Fashion intellectuals don’t do trends. I only work with trends when I have advertising clients.

Introduction: Anthropology, Street Style

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

It was Monday, 26 March 2012, a windy and unseasonably cold afternoon in Center City, Philadelphia. I was standing on the corner of Walnut and 18th Street, a backpack swung over my shoulders, a Panasonic Lumix GF-1 micro-four thirds camera dangling from my neck. My head ached. My teeth were grinding with caffeine. And my eyes were dry and strained from overuse, darting continually back and forth, as I assessed the outfit of every person passing by. I remember being self-conscious about what I was

On ‘The Street’: A Conceptual History of Street Style Photography

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

‘On street style photographydescription ofthe Street’ is the title of photographer Bill Cunningham, BillCunningham’s long-running weekly column (and now web video series) in the Sunday style section of the New York Times. It was also the title of Amy Arbus’ photo column in the Village Voice throughout the 1980s and 1990s. Midway through the first decade of the new millennium, Scott Schuman began using it as a heading for his posts on The Sartorialist, TheSartorialist website, followed by a ‘…’, t

Style Radar: On Becoming A Street Style Blogger and Knowing Whom to Shoot

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

Let’s go back to that day in late March of 2012, where we started this book, my first time out ‘on the street’ as a street style blogger. I had brought my camera and a stack of photo release forms, a notebook for jotting down thoughts, and an iPhone for posting Twitter updates to a non-existent set of followers. I was anxious and over-caffeinated, with little idea of where to go and even less of what to do when I got there. So I went to the first location that popped into my head, South Street. S

The Subject(s) of Street Style: Street Portraits as Fashion Singularities

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

What does street Philadelphiastylestyle photography ‘reveal’ about its subjects? What does it show us about who they are, where they are from, and the times they are living in? What hidden meanings does it unearth from the clothes they wear and the styles they embody? What kinds of anthropological knowledge, in other words, can we glean from a street style photograph? If the realism of street style photography is largely performative, a construct of the conventions photographers employ (see Chapt

The Business of Blogging: Free Labour, Freelancing, and Free Stuff

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

That was what the Chief Strategy Officer for a New York-based department store told me – without any hint of irony – as we chatted, four months before their local launch, in the private pavilion of a hotel rooftop lounge in Philadelphia. It was mid-afternoon in early summer, over two years into my street style project, and this was the first time I had met face-to-face with brand representatives from the fashion industry. It wouldn’t be the last. There was a round conference table in the centre o

Scene from the Sidewalk: Shooting Street Style at New York Fashion Week

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

In a Fashion Weekspectacle ofnow infamous New York Times T Magazine editorial entitled ‘The Circus of Fashion’, veteran fashion journalist Suzy Menkes, SuzyMenkes reminiscences about the relative austerity that used to define her industry. ‘We were once described as “black crows”, she writes, ‘ – us fashion folk gathered outside an abandoned, crumbling downtown building in a uniform of Comme des Garçons or Yohji Yamamoto, YohjiYamamoto. “Whose funeral is it?” passers-by would whisper with a mix o

Conclusion: Straight Up, Redux

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

In October 2012, after six years of posting his photographs online, Gunnar Hämmerle, the veteran street style blogger behind the Munich-based StyleClicker.net, made a decision. He he’d had enough of Fashion Week self-promotion, of style stars in brand name dresses lingering outside runway shows. He he’d had enough of the grind and the buzz of the street style hype machine, the competition among photographers over the same image, the regurgitation of the same clean, high fashion aesthetic. It was

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