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Introduction to Fashion Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

StylingFashion stylingTrends, how to spot current and emergingIn this chapter you will learn:

Photo Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Editorial styling, 6Photo stylingIn this chapter you will learn:

How to Research Trends

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

In trend forecasting we are not initially researching one particular area of interest, but gathering information on as many areas as possible. Even in fashion, one needs to be aware of what is happening in areas as diverse as politics and the economy. These areas are intertwined and ultimately influence fashion. Politics directly influences society and economics, which will ultimately influence spending. At times of economic uncertainty, spending goes down and also becomes more concentrated on es

Application of Trend Data

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

TrendinformationTextile View (magazine) Trends and trend research are useful in several different areas of the men's fashion business. Within larger menswear corporations there are often specific menswear brands that utilize trend information in various different ways, from packaging to selection of materials. Similarly, retailers use numerous sectors, such as general trend direction, colour and material information, to influence their decision process from visual merchandising to buying.

Trends and the Industry

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

Trend forecastingprofessional roles inTrend presentation exercisetrend analyst/forecaster Trends appear in various sectors of the menswear industry, from retail to menswear publications. Trend information is channelled to retailers either from full service trend agencies and freelancers or from in-house trend analysts. These analysts gather information from the Internet, magazines and retail. Each of these channels offers various professional opportunities for a fashion and design graduate with t

Obtaining Assistance for Making Buying Decisions

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Marketing research is a systematic process of gathering, recording, and analyzing information about problems related to marketing. Good marketing research must be conducted in a comprehensive, step-by-step process; it cannot be haphazard. Marketing research involves using information, or data, from many different sources. As a buyer you must be able to do more than locate information; you must be able to analyze and use the information that you collect.

Trade Organizations and Sources

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Although visual merchandisers are often artists and craftspeople involved in aesthetics and the arts, they are also essentially businesspeople. They are in the business of presentation, and their purpose is to sell the store and the merchandise within it. As businesspeople and craftspeople with specific talents, there are professional organizations available to them. These trade organizations are different from trade unions. Whereas unions might have a widely diversified membership, the trade org

Careers in Fashion

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Quick response (QR) code,Magazines,Godey's Lady's Book (magazine),Auxiliary services, in fashion industry,offered by the media,Advertising and publicity,radio,Successful brands require effective communication. Utilizing media outlets such as print, television, Radio, advertising on,radio, social Broadcast media,Televisionmedia, and the Internet, promotions on,Websitesinternet is crucial to developing and delivering the brand message to the consumer. Media outlets offer three broad categories of s

Marketing Communications

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Establishing and maintaining a fashion footwear business, brand, or service requires consideration of various marketing activities and how to blend them together. Although awareness of the customer, the product, pricing, and where the product is sold is essential, it is also important to know how to communicate and promote the brand.

Creative Thinking: Getting Outside the Box

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Visual merchandising is a creative occupation. Success in this field depends on a person’s ability to infuse creativity into every part of the job. The discussion of creative thinking that launches this text should set a mood that encourages you to explore and internalize the creative retailing methods and strategies introduced in each chapter—in short, make it all your own. Your ability to absorb the information presented in this book and adapt it to your own practical use on the job is just as

China

Shubhapriya Bennur, Yiyue Fan, Md. Rashaduzzaman, Laubie Li, Jun Ying Yu and Jaya Halepete

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

After reading this chapter, you will:

Fashioning the Parisienne

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

J’ai sous les yeux une série de gravures de mode. Ces costumes presentent un charme d’une nature double, artistique et historique.

The Fashion Magazine: From Print to Pixel

Jon Cope and Dennis Maloney

Source: Fashion Promotion in Practice, 2016, Fairchild Books Library

Book chapter

This chapter looks at the emergence fashion magazines, how they achieved their promotional power, and how they evolved into multiplatform entities. Defining the roles and processes of the magazine, it discusses whether printed matter is becoming obsolete, and outlines how contemporary promoters may exploit the opportunities for brands created by new magazine formats. It also delves into the challenges of new formats, and explores the future of fashion publishing.

Ten: Quality, In the Nick of Time: Shinola

Joseph H. Hancock

Source: Brand Story. Cases and Explorations in Fashion Branding, 2nd Edition, 2016, Fairchild Books Library

Book chapter

A 2014 Economist article titled “Mo’ time for Motown” lightheartedly related the history of Shinola. Tom Kartsotis, the founder of Bedrock Manufacturing (named for the famous Flintstone’s cartoon’s home-town), bought the name for the company from a longtime brand of shoe polish (founded in 1907) that was best known for the slogan “You can’t tell shit from Shinola.” This was absolute perfection for Kartsotis, who believes that this company can someday become the largest manufacturer of high-qualit

The Creative Process In Promotion

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“When I started, the only enclosed office was mine. I spent the first half of my first day feeling removed…. It eliminates the creativity.”

Traditional Media

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“Despite the juggernaut of broadcast journalism, new media, news apps and podcasts cropping left and right, over half of the world’s population turns to a newspaper for credible information, every day.”

Moroccan Lifestyle Media

M. Angela Jansen

Source: Moroccan Fashion. Design, tradition and modernity, 2015, Berg Fashion Library

Book chapter

As was discussed in Chapter 2, the Moroccan nationalist movementnationalist movement brought, among other things, tremendous changes in the lives, consciousness and ambitionambitions of Moroccan women by the middle of the twentieth century. More women were enjoying an educationeducation and soon they discovered the impact the written word could have on their cause. Therefore a first generation of Moroccan women’s magazines introduced in the 1960s were all run by renowned feminists and had a stron

Photography in Fashion Advertising since 1970

Paul Jobling

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

Photography began to make inroads into advertising—including fashion publicity—by the start of the twentieth century following the evolution of the halftone process in the 1880s. By the 1930s the shift toward photographic methods became more pronounced in advertising, though in fashion publicity line illustrations remained the preferred medium. These could be reproduced more easily (especially when it came to color) but also, given that the visual quality of halftones on newsprint could be somewh

Lost in A Gaze: Young Men and Fashion in Contemporary Japan

Masafumi Monden

Source: Japanese Fashion Cultures. Dress and gender in contemporary Japan, 2015, Berg Fashion Library

Book chapter

‘Do you understand muslins, sir?’JaneAusten, Northanger Abbey (London: Penguin Books, 1996 [1818]), p. 22.

Boy’s Elegance: A Liminality of Boyish Charm and Old-World Suavity

Masafumi Monden

Source: Japanese Fashion Cultures. Dress and gender in contemporary Japan, 2015, Berg Fashion Library

Book chapter

T-shirts with voluminous scarves are now in store . . . the big scarf looks lovely!Milkboy Staff’s Blog, 2013, available at http://ameblo.jp/mb-staff/page-67.html#main [accessed 7 October 2013]. The texts are translated by Masafumi Monden.

Cher

Amanda M. B. Pajak

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

Cher, born Cherilyn Sarkisian on 20 May 1946, is a singer-performer and actress active since the mid-1960s. Her career started as one-half of the folk-rock duo Sonny & Cher with her then husband, Sonny Bono (1935–1998). After gaining commercial success with their songs—the most impactful being “I Got You Babe” (1965)—the duo embraced the television media format with The Sonny & Cher Comedy Hour, which existed in multiple incarnations throughout the decade. It was during the airing of this televis

Anna Piaggi

Victoria Rose Pass

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

From the 1970s until her death in 2012, Anna Piaggi was one of the most recognizable fashion editors in the world. With her shock of bright blue hair, often topped with a doll’s hat worn at a rakish angle, and her penchant for exaggerated—almost clown-like—makeup, Piaggi delighted in dressing with irreverence. She freely combined vintage and contemporary fashion as well as high and low. Born in Milan in 1931, Piaggi began freelancing for Vogue in the 1970s, and in 1988 was hired as a creative con

Linda Evangelista

Laura Peach

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

Supermodel Linda Evangelista was one of the most-seen faces in fashion, gracing over 600 magazine covers. Born in Ontario, Canada, Evangelista began modeling as a teenager. In the 1980s, she began working with photographer Peter Lindbergh, and her relationship with him transformed her into a supermodel. Evangelista was most known for the short haircut that shot her modeling career into the stratosphere, launching her as a supermodel. Although many photographs of Evangelista in the 1990s show her

Helena Christensen

Laura Peach

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

As one of the main supermodels in the 1990s, Helena Christensen was frequently photographed for fashion magazines. Born to a Peruvian mother and Danish father, Christensen was raised in Denmark. Her modeling career began when she was a contestant in the Miss Universe beauty pageant in 1986. Shortly after, her modeling career took off in Paris. Although she frequently modeled highly stylized and ostentatious looks, Christensen’s personal style was one of bohemian chic, and off the runway she was s

Princess Diana

Julia Petrov

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

Nicknamed the “people’s princess,” Diana Spencer, Princess of Wales, became a much imitated fashion icon during her short life. Her hairstyles, jewelry, and clothing were coveted by women around the world in the 1980s and 1990s; her image is still popularly reproduced in magazines at every anniversary of her death and in association with events in the lives of her two sons, princes William and Harry. While her fashions no longer look as on trend as they once looked, fans continue to flock to see

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