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The Design Process

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

one-off design brief, alternative approach todocumentation included in design briefdesign briefdocumentation included inbalancedefinedbriefdesign concepts ofdirective forThe design design concepts ofprocess forprocess typically begins with a document known as a design processdesign directivedesign directive, which is also called a brief or deckdeck. The directive provides a comprehensive review of the proposed initiative. It can originate internally within the company or externally with a contrac

Display Window Construction

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

reflectionclosed-back windows bank of windowsreflectionbalancedefinedclosed-back windows bank of windowsdisplay windowclosed-back windowsclosed-back windowsA closed-back window is the typical display window, with a full back wall, sides, and a large plate glass window facing the pedestrian or street traffic. It is also known as an enclosed windowenclosed window.

Types of Displays and Display Settings

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

display amusingtypes ofThe primary purposes of displays are to present and to promote. A display is at its best when it simply shows a color, an item, a collection, or just an idea. Types of displays include the following:

Techniques Commonly Used in Visual Merchandising

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Color is the biggest motivator for shoppers. It is what we see first, what attracts us to an object. Consumers buy because of color, before size, fit, or price, and they make this decision in less than ninety seconds. Color tells a story, sways our emotion, and causes us to react. Color has meaning and can be used to suggest environments, historic time periods, and styles. Color combined with texture evokes more insight related to the overall theme. For example the color green combined with a lea

Seasonal Displays and Familiar Symbols

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

seasonal and familiar displays back to schoolcollegecollegeback to schoolIt happens every fall, starting with alphabet blocks and advancing to busts of CaesarCaesar and ShakespeareShakespeare. Symbols of back to school can attract the consumer and inspire memories from the past. Consider using a simple facade of a quaint little red schoolhouse, stacks of colorfully covered books, or a grid of backpacks on a wall surface. A current favorite is black or green chalkboard paint. A chalkboard-painted

Modular Fixtures and Systems in Store Planning

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

balancedefinedmodulesas building blocksH&Mbuilding blocks, modules asgraphicson modulesmoduleson floorsfloorgraphics onmodular fixturesfixturesconstruction ofAs you travel across the country and visit malls and shopping centers in the different cities, you discover that many store brands are designed with consistency. A ZaraZara is always a Zara, an H&M is always an H&M, and StarbucksStarbucks in a different city somehow looks just like the one back home. When a chain-store operation calls upon a

Point-of-Purchase Display

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

plywoodimpulse shopping andbalancedefinedplywoodas displayersplywoodas displaysplywoodas fixturesPoint of purchase (POP) has been around since long before the cigar store Indian sculpted out of wood, clutching a handful of tobacco leaves, and garishly painted in green, red, and gold. It stood outside cigar stores and tobacco shops announcing to one and all on the street that tobacco products were sold just inside. Point-of-purchase signage probably goes back even further than the Middle Ages, whe

Exhibit and Trade Show Design

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

balancedefinedexhibits types ofExhibits are designed to showcase objects or collections with the purpose of stimulating interest and educating viewers about a particular product, idea, or organization. And while the exhibit itself is organized and orchestrated for enjoyment, enlightenment, and experience, it may also be used to market and advertise a sponsor.

Walter Van Beirendonck

Paula Alaszkiewicz

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Charles James

Rio Ali

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Traje De Crioula: Representing Nineteenth-Century Afro-Brazilian Dress

Aline T. and Monteiro Damgaard

Source: Dress History. New Directions in Theory and Practice, 2015, Berg Fashion Library

Book chapter

This chapter examines representations of Afro-Brazilian dress from nineteenth-century Brazil with the aim of examining the traje de crioula’s origin, formation and influence. The research includes comparative analysis of a broad range of nineteenth-century visual representations and written descriptions alongside analysis of surviving garments currently held in museum collections, and their subsequent interpretation and display. To present a case study for this chapter, a sample of four images is

Dress, Self-Fashioning and Display at the Isabella Stewart Gardner Museum

Christine Guth

Source: Dress History. New Directions in Theory and Practice, 2015, Berg Fashion Library

Book chapter

Isabella Stewart Gardner negotiated a prominent public position for herself in Boston through the establishment of a museum that promoted a different attitude towards art than those founded with the aim of educating the public. She assembled her collection as an individual, producing a competing, but equally ideologically motivated account of what she regarded as art. Her collection embraced the cultures of Europe and Asia, but also gave recognition to products of female craft such as lace. While

Véronique Branquinho

Alessandro Esculapio

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Kosuke Tsumura

Alessandro Esculapio

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Conclusion: Fashionable Art

Adam Geczy and Jacqueline Millner

Source: Fashionable Art, 2015, Berg Fashion Library

Book chapter

Bella Freud

Elizabeth Glendinning

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Margaret Howell

Elizabeth Glendinning

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Pam Hogg

Elizabeth Glendinning

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Analyzing the Presentation of a Fashion Collection

Tony Glenville

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

Fashion 1970s–2000s

Colleen Hill

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

In London, the Victoria and Albert Museum’s 1971 exhibition “Fashion: An Anthology by Cecil Beaton” attracted more than 90,000 visitors, making it one of the most well attended shows in the museum’s history. While Beaton acquired examples of historical dress from some of Britain’s most fashionable women, he placed particular emphasis on recent fashion—a largely unprecedented idea. Also important was the exhibition’s experimental installation, created in part by professional store window dressers

Wendy Dagworthy

Michelle Labrague

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Sonia Rykiel

Morna Laing

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Sarah Burton

Shonagh Marshall

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Salvador Dalí

Lucy Moyse

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

Mystifying, intriguing, thought-provoking: the layered work of the Spanish artist Salvador Dalí (1904–1989) appeared across painting, drawing, film, and sculpture. He is best known for his involvement in the artistic and literary movement of surrealism, which explored the unconscious. However, Dalí’s increasingly commercial endeavors and lifelong interest in dress led him to become hugely influential in fashion, from his meticulously flamboyant self-presentation to his collaborations with couturi

Ronaldus Shamask

Shari Sims

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

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