Results: Text (95) Images (0)

Sort by
Results per page
Results showing
1 - 25 of 95 (4 pages)
    Page 1 of 4
Marketing compliance for the fashion industry

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

The US Federal Trade CommissionFederal Trade Commission (FTC) governs the prevention of unfair or deceptive acts or practices, which includes print and online advertising, marketing, and sales messaging. Setting both the guidelines and parameters for determining when a marketing claim would be considered deceptive, the FTC also has enforcement powers to penalize those marketers and advertisers whose content it concludes is deceptive to the average consumer.

Flammability testing and issues specific to children’s products

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

The law as a means to prevent flammable wearing apparel dates back to 1953 when the Flammable Fabrics ActFlammable Fabrics Act (FFA) was enacted. This law, together with its rules and regulations, provides the framework within which this prevention effort continues today and is commonly referred to as the Flammability Standard, theFlammability Standard.See, Standard for the Flammability of Textiles (16 CFR Part 1610). Its purpose is twofold. The first is to prevent individuals from wearing clothi

Incorporating sustainable fashion principles

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

From luxury to everyday necessities, the design, production, sales, and transportation of fashion merchandise creates employment for hundreds of thousands of people, if not millions, worldwide. When you dig a little deeper, it becomes apparent that job creationjob creation derived from this industry extends to

Charitable Non-Love and Philanthrocapitalism

Tereza Kuldova

Source: Luxury Indian Fashion. A Social Critique, 2018, Berg Fashion Library

Book chapter

Chapter 4 further develops the theme of power relations between design and craft and between the rich and the poor. Many designers working with craftspeople also run non-governmental organizations to ‘empower’ these workers, while cultivating the rhetoric of ethical business and philanthropy, and offering their customers in addition to luxurious clothing also good conscience. Such NGOs and trusts become effective tools of co-option of the village workforce into the capitalist system and reproduce

Erotic Capital and Benevolence of Vampish Goddesses

Tereza Kuldova

Source: Luxury Indian Fashion. A Social Critique, 2018, Berg Fashion Library

Book chapter

Chapter 6 deals with elite women and their utilization of designer fashion in claiming social power and cultivating erotic capital. Designers in collaboration with their elite female clients develop the cultural tropes of the courtesans and the benevolent goddesses in order to enhance the women’s power in the business sphere dominated by men. Carving a space for themselves in the business world or public life, while being good and moral wives is problematic. In order to be both moral and sexy, th

Visual Merchandising and Design Concepts for Retail, E-Tail and Wholesale

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Through the exploration of key visual merchandising and design principles, this chapter discusses some of the challenges that are specific to footwear and how these obstacles are overcome through the use of innovative and practical solutions in wholesale, retail, and now e-tail.

Introduction to Global Sourcing

Jung E. Ha-Brookshire

Source: Global Sourcing in the Textile and Apparel Industry, 2nd Edition, 2017, Fairchild Books Library

Book chapter

With a clear understanding of global sourcing and supply chain, this section goes deep into global sourcing in the textile and apparel supply chain. As discussed previously, there are various members in the global textile and apparel supply chain. Figure 1.4 illustrates the interconnected relationships among various supply chain members in the global textile and apparel industry. More specifically, the ultimate suppliers in the upstream of the textile and apparel supply chain would be fiber produ

Step 7: Sourcing Performance Evaluation

Jung E. Ha-Brookshire

Source: Global Sourcing in the Textile and Apparel Industry, 2nd Edition, 2017, Fairchild Books Library

Book chapter

A sourcer’s main responsibilities are fulfilled when finished goods are legally entered into the sourcer’s country and arranging for physical distribution. At the end of each sourcing project, sourcers must evaluate their performance and make suggestions to better future sourcing projects. The results of a sourcing evaluation can directly affect new product development, completing the circle of the whole global sourcing process. Typically, most business activities are examined from the cost and p

Current and Future Global Sourcing

Jung E. Ha-Brookshire

Source: Global Sourcing in the Textile and Apparel Industry, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Port, customs, and logistics issues are another macroeconomic situation with which today’s sourcing executives are concerned (Pious & Burns, 2015). This concern reflects recent port and logistics disruptions as a result of several truck drivers’ and port-workers’ strikes since 2013 in the United States. In 2015, 20,000 or more union workers of Pacific Maritime Association went on a labor strike, causing a suspension of the loading and unloading of containers and other cargo ships for almost a wee

Pricing and Costing

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Expect more, pay less”

Trends in Fashion Buying

David Shaw and Dimitri Koumbis

Source: Fashion Buying. From Trend Forecasting to Shop Floor, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Buyers help to set up a number of promotional retail activities, with the aim of achieving a higher gross margin each season while moving units at a more rapid rate. Many of these promotions typically entail some level of discount pricing, but there are also other promotional activities that can help to drive sales without compromising the overall pricing strategy as set by the buying and merchandising teams.

Stage 2: Identification

Karl Aspelund

Source: The Design Process, 3rd Edition, 2015, Fairchild Books Library

Book chapter

There are many ways to go about identifying a project. The project brief may arrive as a request from a client, it may be a self-directed new design, or it may be an improvement on an older design. Whatever the project's origin, designers need to identify what the design needs in a coherent way and what its limits are. A project's needs and limits are its constraints, and by identifying them, we understand what we need to engage with to create an effective design. We can then tap into our sources

Fibers: Exploring Healthy and Clean Fiber

Gail Baugh

Source: Sustainable Fashion What’s Next?. A Conversation about Issues, Practices and Possibilities, 2nd Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

GAIL BAUGH has extensive senior management experience in the apparel and textile industries, particularly in global product sourcing for large retail chain stores and for Teijin Frontier (USA). Experienced in retail buying, production management, and textile development, Gail has a Chemistry of Textiles undergraduate degree and a Master’s degree studying consumers’ attitudes toward discarded apparel. “It is my mission,” she says, “to focus the apparel industry on fiber innovations to address the

Ethical Practices and Social Responsibility by Retailers

Jay Diamond, Ellen Diamond and Sheri Litt

Source: Fashion Retailing. A multi-channel approach, 3rd Edition, 2015, Fairchild Books Library

Book chapter

The realm of ethics in the retail environment has many facets. There are ethical concerns that are different for companies of different sizes, dilemmas that retailers must confront almost every day, developing a code of ethics, and so forth. Before a retailer can write an effective company code of ethics it must first understand what the word ethics means, become familiar with research that concentrates on ethics, focus in on pertinent ethical concerns and dilemmas, and examine existing codes of

Challenges and Propositions: Alternative Approaches to Design and Engagement

Hélène Day Fraser

Source: Sustainable Fashion What’s Next?. A Conversation about Issues, Practices and Possibilities, 2nd Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

HÉLÈNE DAY FRASER is an Associate Professor at Emily Carr University of Art and Design, Canada. She isa founding member of theECUMaterial Matters research cluster, a member of the Emily Carr DESIS Lab, the International Local Wisdom research network, and Creatives with Intent (an Emily Carr based sustainability initiative).She is the Lead Investigator on the cloTHING(s) as conversation research project and co-investigator and a Research Fellow with the Brooklyn Fashion and Design Accelerator. Hél

Designing for the Circular Economy: Cradle to Cradle® Design

Annie Gullingsrud and Lewis Perkins

Source: Sustainable Fashion What’s Next?. A Conversation about Issues, Practices and Possibilities, 2nd Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

ANNIE GULLINGSRUD is a Textile & Apparel Associate at Cradle to Cradle Products Innovation Institute. She works to share her ultimate passion for Cradle to Cradle® and help bring Cradle to Cradle design principles and certification to the fashion industry. Annie was introduced to Cradle to Cradle while at California College of the Arts in San Francisco, CA studying sustainable Fashion Design. This methodology brought endless creativity, optimism, and joy to her work. From then on, she began shari

Best Practices

Janet Hethorn and Connie Ulasewicz (eds)

Source: Sustainable Fashion What’s Next?. A Conversation about Issues, Practices and Possibilities, 2nd Edition, 2015, Fairchild Books Library

Book chapter

Suzanne Loker, Professor Emerita, Cornell University, USA

Best Practices: Peg and Awl: To Make Things out of Other Things: Interview by Janet Hethorn, September 30, 2014

Janet Hethorn and Connie Ulasewicz (eds)

Source: Sustainable Fashion What’s Next?. A Conversation about Issues, Practices and Possibilities, 2nd Edition, 2015, Fairchild Books Library

Book chapter

“Peg and Awl” is the title of a song by the Carolina Tar Heels. Margaux reflects, “It’s a song that I liked about shoemaking and also takes us back to a time when things were made well.” The Peg and Awl logo contains a Hagal rune symbol, meaning (in part), “what happens after the destruction.” This also symbolizes continuous change and creative building. Both their name and visual messaging, via marketing and social media, reflect their values of quality and renewal. It was clear from the start o

The Textile Industry

Ingrid Johnson, Allen C. Cohen and Ajoy K. Sarkar

Source: J.J. Pizzuto’s Fabric Science, 11th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

The basic needs of people are food, clothing, and shelter. The textile industry is intertwined with all three of these essential sectors of our lives. Fabrics are used in the food industry to provide plant covers, absorbent liners in prepackaged meats, and reusable cloth bags. The use of fabrics in clothing is well known for its warmth, protection, and aesthetic properties. Fabrics also provide for shelter in the form of tents, building materials, and awnings. Most people don’t realize how much f

Textiles and The Environment

Ingrid Johnson, Allen C. Cohen and Ajoy K. Sarkar

Source: J.J. Pizzuto’s Fabric Science, 11th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

The twentieth century was an awesome period in human history due to the significant amount of technology developed during the time period. Cars, jets, computers, manufactured fibers, the artificial heart, television, and cell phones have benefited mankind. It was the golden age of science and technology.

Textile Laws, Regulations, and Trade Agreements

Ingrid Johnson, Allen C. Cohen and Ajoy K. Sarkar

Source: J.J. Pizzuto’s Fabric Science, 11th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

The production of fiber through the manufacturing of consumer end products in the textile industry is complex, with the content of the material often determining end use. Because of this complexity and the need to provide standardized information to end users, governments have adopted rules and regulations which require manufacturers to provide certain standardized information about their product. This chapter will address the major laws affecting textiles manufactured or sold in the United State

Social Media as a Tool for Social Change

Domenica Peterson

Source: Sustainable Fashion What’s Next?. A Conversation about Issues, Practices and Possibilities, 2nd Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

DOMENICA PETERSON is a garment industry executive whose positions have concentrated on building coalitions within the sustainable fashion industry as well as educating companies and consumers about the opportunities available for a more sustainable world through better practices in apparel production and consumption. In 2010 she cofounded the non-profit Global Action Through Fashion (GATF) with the vision to create a more equitable and sustainable world through fashion, and in 2014 Domenica launc

Sustainable Sourcing

Shona Barton Quinn

Source: Sustainable Fashion What’s Next?. A Conversation about Issues, Practices and Possibilities, 2nd Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

SHONA BARTON QUINN is an apparel industry executive currently serving as the Sustainability Leader at Eileen Fisher. This chapter examines how ethical, social, and environmental issues are addressed by apparel companies. Ms. Quinn holds a Master’s degree in Industrial Ecology from the Yale School of Forestry & Environmental Studies.

Social Media and the Fashion Consumer

Patricia Mink Rath, Stefani Bay, Richard Petrizzi and Penny Gill

Source: The Why Of The Buy. Consumer Behavior and Fashion Marketing, 2nd Edition, 2015, Fairchild Books Library

Book chapter

The term social media encompasses a broad swath of Internet communications, and those communications channels are in an almost constant state of flux and evolution. But in essence, we can define social media as the collection of online spaces and tools that allow individuals and groups to generate content and engage in interactive, peer-to-peer conversations and content exchange. Just as traditional media span a variety of types and categories (see Chapter 10), the same is true of social media, w

How Ethics and Social Responsibility Impact Consumer Behavior

Patricia Mink Rath, Stefani Bay, Richard Petrizzi and Penny Gill

Source: The Why Of The Buy. Consumer Behavior and Fashion Marketing, 2nd Edition, 2015, Fairchild Books Library

Book chapter

As you've learned throughout this book, many conscious and unconscious factors go into every purchase decision a consumer makes. For a growing number of consumers in the 21st century, those factors include ethical considerations. Ethics is a system of moral values, or a set of principles that define right and wrong. In some cases, ethical standards are established for an entire culture or profession; medical ethics, for example, prescribe that physicians shall provide competent medical care, with

Back to top
Results showing
1 - 25 of 95 (4 pages)
Page 1 of 4