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Trend Details for Business

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

VetementsMacy’sClose-to-selling-seasonCamouflageanalysisBurberry In this chapter we will explore what information should be gathered from catwalks, street styling and trade shows. These three areas form the basis for a wellrounded trend analysis, which can serve as a starting point for a longer-term trend forecast. Catwalks are usually considered near-season analysis, which is used by companies that want to understand the current state of the menswear business.

The student collection

Elinor Renfrew and Colin Renfrew

Source: Developing a Fashion Collection, 2nd Edition, 2016, Fairchild Books Library

Book chapter

This may be referred to as the final brief, proposal, statement of intent, or concept outline. Regardless of its name, the activity and process is the same. Begin by asking yourself what will showcase your skills and creativity in the best way. Some students approach this stage of their final collection with vague or unrealistic ideas, being driven to making the ultimate personal catwalk statement. Without reflection, research, and a great deal of hard work, this will not work. Creativity in fash

Analyzing the Presentation of a Fashion Collection

Tony Glenville

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

Comparing Designers

Tony Glenville

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

Hope for the Future

Janelle Abbott

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

Janelle’s project began when her instructor played a song in class, and then asked the students to create a mind-map to reflect the song. This was a simple exercise to ignite an idea in each student that would direct their own individual mind-mapping process.

Hope for the Future

Janelle Abbott

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

During the next phase in her process Janelle focused more on knit development (conceptualizing and creating samples) and textile manipulation (painting fabric), but also developing a colour story, and considering how to create zero-waste markers out of some of her sketches from the previous stage.

Hope for the Future

Janelle Abbott

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

Janelle’s final concept, inspired by dance, was one that literally threw the garments away from the body. The silhouettes were whirling dervishes suspended in space and time, with garments twisting around the body, restricting it in some places, and letting it loose in others. In particular, the oversized garments Janelle wore in the performance pieces informed many of the silhouettes. For example, a full circle skirt revealed its entire circle, an oversized men’s shirt revealed sagging sleeves,

Designer Perspective

Gabi Asfour and Adi Gil

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

This New York City-based avant garde label was originally established in 1998 as ASFOUR, consisting of four designers: Gabi Asfour, Angela Donhauser, Adi Gil and Kai Khune. In 2001, the label won the Ecco Domani Fashion Grant given to innovative designers in the fashion industry. In 2005, Khune left the group to pursue his own label and the three remaining designers continued under the new title threeASFOUR. The experimental designs produced by threeASFOUR have been purchased and displayed by num

Virtual Appropriation

Melitta Baumeister

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

This project was undertaken as part of Melitta’s BFA senior thesis collection at Pforzheim University in Germany in 2010. The collection comprised eight looks and took five months to create. It was shown to an industry panel and Melitta also created a follow-up exhibition in a public space. As a result, she was nominated for the Apolda European Design Award 2011, an award scheme aiming to support and promote promising young European designers.

Virtual Appropriation

Melitta Baumeister

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

In this next phase of the process, Melitta moved the concept of appropriation forward by creating ‘couples’ (one design that is ‘copying’ the other in a certain way). She saw this as a continuation of developing form and worked with copies or ‘couples’ of designs mostly within the inner lines and garment details. This enabled her to see the act of ‘copying’ as a way to reach an ideal of form or design. She also created groups in colour to further explore the concept.

Virtual Appropriation

Melitta Baumeister

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

The first two garments that Melitta constructed were derived from one jacket shape. The second piece was a bodysuit that had padding in the shape of the first jacket. The third and fourth outfits ‘copied’ each other in that the fourth used a jacket-shaped flock print on a transparent organza dress and the third used a shirt-shaped flock print on a transparent organza dress.

Trompe L’Oeil

Sara Bro-Jørgensen

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

I decided to do knitwear because I like the fact that I am in control of the whole design…

Trompe L’Oeil

Sara Bro-Jørgensen

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

In this next phase, Sara began to develop the abstract photographs into a design language. Her stylistic expression emerged as she turned an abstract 2D image into a coherent 3D collection reflecting both the style and mood of the original images.

Trompe L’Oeil

Sara Bro-Jørgensen

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

This phase was first about evaluating what Sara had developed so far, and understanding why and where she would take it next, what to develop further and what to take out. She drew rough sketches of her design ideas, shapes and techniques.

Point of View

Fiona Dieffenbacher (ed)

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

Talent Scout, Barbara Franchin Director of ITS

Academic Perspective

Fiona Dieffenbacher (ed)

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

Professor Frances Corner is Head of London College of Fashion, a role she has held since 2005. London College of Fashion is the only college in the UK to specialize in fashion education, research and consultancy. It offers a unique portfolio of courses that aim to reflect the breadth of opportunity available in the Fashion Industry. Prior Professor Corner held the position of Associate Dean in the faculty of Arts and Humanities at the University of Gloucestershire (1998–2001), and was Head of The

Academic Perspective

Jonathan Kyle Farmer

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

Associate Professor of Fashion Design at Parsons The New School for Design, NYC, graduated from the Royal College of Art, London, in 2000. Kyle has worked worldwide as a fashion designer and illustrator, and has taught at BFA and MFA level internationally. As a futurist, Kyle’s approach as an educator and as a practising designer is one of exploration and innovation, challenging the general perception of what it is to be fashion designer.

Designer Perspective

Siki Im

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

Born in Cologne, Germany, Siki Im moved to the UK and studied architecture at the Oxford School of Architecture. After working as an architect in various cities around the world, he started his career in fashion in New York City and was Senior Designer for both Karl Lagerfeld and Helmut Lang. In September 2009, Siki Im introduced his first solo collection in New York City, which won him the prestigious Ecco Domani award for Best Menswear in 2010 and in 2011 Im was awarded the Samsung Design & Fas

Knitting and Pleating

Jie Li

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

Students were asked to research two craft techniques. As a result of her research, Jie found pleating and hand knitting to interest her the most and consequently decided to combine the two techniques to create a new craft. Jie began her research in a linear way, visiting the library and browsing the Internet to gather images to give a broad overview of visual ideas.

Knitting and Pleating

Jie Li

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

After the initial stage of investigating the craft, via research, materials and working on the form in 3D, Jie next had to make some decisions about what worked and what had not. Through her testing of the various shapes and pleat techniques, she had decided that the accordion worked best.

Knitting and Pleating

Jie Li

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

Jie prefers to work on the form, developing silhouettes as she goes. In this case, she chose the knitted samples she liked best and draped these on the dress form or model. In the final stage, Jie used batting to create more volume and taught herself to knit via a YouTube video. She used gigantic needles to create a three-dimensional look.

Techno Naturology

Elaine Ng Yan Ling

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

This project concentrates on understanding how the property of materials can become a craft technique. Elaine’s initial idea began with the pure fascination of shape-memory material and how its physical property impacts its relevance within the design industry. The project aims to explore the function of and symbiotic relationship between shape-memory alloy/polymers and the natural sensing system of wood. The intrinsic qualities of natural and artificial materials are investigated using the hybri

Techno Naturology

Elaine Ng Yan Ling

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

After collecting all her data, Elaine had to analyse the results of the experiments. Looking back into the logbooks and revisiting the videos, she explored the hand quality of the fabric and did some durability tests through washing and heating processes.

Techno Naturology

Elaine Ng Yan Ling

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

‘Naturology’ creates a living form, where interactive behaviour and the form itself become a reflection of their surroundings. Most importantly, the form is constantly evolving. ‘Naturology’ structures provide conditions that allow the design itself to create ever-evolving patterns, and, potentially, silhouettes. The transformation is created though the contrasting behaviour of the material, and the shape memory alloy that responds to the grain from the wood veneer. Although both of the materials

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