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The Role of Government for Fashion Consumers

Patricia Mink Rath, Stefani Bay, Richard Petrizzi and Penny Gill

Source: The Why Of The Buy. Consumer Behavior and Fashion Marketing, 2nd Edition, 2015, Fairchild Books Library

Book chapter

Through the work of various agencies, the federal government provides oversight, creates standards, and enforces regulations designed to protect the public from unsafe products or unfair business practices. Those efforts may be supplemented with additional regulations implemented by individual state governments, and with the programs of industry associations, which sometimes take it upon themselves to adopt voluntary standards for their member companies to follow.

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