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Introduction to Fashion Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

StylingFashion stylingTrends, how to spot current and emergingIn this chapter you will learn:

Fashion Lexicon: Terms, Icons, History, and Inspiration

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Fashioncommunication inIn this chapter you will learn:

Society, Menswear and Trends

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

La Follet (magazine) Fashion and menswear are often influenced by socioeconomic and cultural influences in society, and this has been the case since their earliest days. A historical foundation of trend knowledge is necessary for better analysis and foresight; we can learn much from historical patterns about what men will want to buy in seasons to come. In this chapter we discuss the importance of history and its role in menswear trend practice by looking at some key events and how they influence

Defining Trend Thinking and Concepts

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

ForecastingMeme theorytrend analysisTrend forecastingtrend predictionTrend thinking Trend prediction information is important for retailers and designers alike. Often menswear design graduates want to become trend-setting designers, which means focusing on a small sector of the market. However, the majority of menswear brands prefer to provide products that most men want – that is, that are targeted at the mainstream market. Of course, creativity cannot be removed from the process, but by taking

Menswear Retail and Trends

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

Retailtrend services by Retail – referring to the broader concept of the commercial activity of selling and buying – is one of the largest sectors to use trend services. Trend data and information can be used in numerous ways and in various sectors of menswear retail. For example, it can be used in the design of the actual product, if the retailer has its own brand, or it can be used in buying as an investment guide for the next season. Merchandisers work closely with buyers and with designers in

Trend Details for Business

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

VetementsMacy’sClose-to-selling-seasonCamouflageanalysisBurberry In this chapter we will explore what information should be gathered from catwalks, street styling and trade shows. These three areas form the basis for a wellrounded trend analysis, which can serve as a starting point for a longer-term trend forecast. Catwalks are usually considered near-season analysis, which is used by companies that want to understand the current state of the menswear business.

How to Research Trends

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

In trend forecasting we are not initially researching one particular area of interest, but gathering information on as many areas as possible. Even in fashion, one needs to be aware of what is happening in areas as diverse as politics and the economy. These areas are intertwined and ultimately influence fashion. Politics directly influences society and economics, which will ultimately influence spending. At times of economic uncertainty, spending goes down and also becomes more concentrated on es

Application of Trend Data

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

TrendinformationTextile View (magazine) Trends and trend research are useful in several different areas of the men's fashion business. Within larger menswear corporations there are often specific menswear brands that utilize trend information in various different ways, from packaging to selection of materials. Similarly, retailers use numerous sectors, such as general trend direction, colour and material information, to influence their decision process from visual merchandising to buying.

Trends and the Industry

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

Trend forecastingprofessional roles inTrend presentation exercisetrend analyst/forecaster Trends appear in various sectors of the menswear industry, from retail to menswear publications. Trend information is channelled to retailers either from full service trend agencies and freelancers or from in-house trend analysts. These analysts gather information from the Internet, magazines and retail. Each of these channels offers various professional opportunities for a fashion and design graduate with t

Forecasting

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

forecast,scope of,Buyers typically develop forecasts to answer questions such as these:

Mannequins and Alternatives

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

There are some exciting new trends taking place in the mannequin industry. Manufacturers are consulting with visual merchandisers about their needs, and their response has influenced the design and customization of mannequins. Some companies are offering mannequins with arms that detach magnetically instead of using the traditional interlocking hardware.

Introduction to fashion forecasting

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Morrison, RoseanneRoseanne Morrison, discordant fashionFashion Director of Womenswear and Ready-to-Wear, Doneger Creative Services

Brief history of contemporary fashion

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The “spirit of the times,” or zeitgeistzeitgeist, refers to the current state of culture: the expression of the present. The mode of an era is determined by a complex mixture of historical, social, psychological, and aesthetic factors. During each era, creative artists and designers are inspired by current influences that they interpret into innovative ideas and products. It is not surprising that there are commonalities that influence an era. New aesthetics, newaesthetics can often be found in v

Fashion movement

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Berelovich, LillyLilly Berelovich, Owner, President, and Chief Creative Officer of Fashion Snoops

Social and cultural influences

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

long--term forecastingFashion forecasters project long-term social and cultural shifts, population trends, technological advances, demographicsdemographic movement, and developments in consumer behaviorconsumer behavior in long-term forecasting, future studies, or macro trendsmacro trends. A macro trend is a large-scale, continuous shift in consumer interest.

Market and sales research for forecasting

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

market research firmsinformation sourcesmarket research firmsMany independent market research firms that focus on the fashion and apparel industries conduct studies and provide information that can benefit forecasters. From reports detailing product and market trends to marketing strategies, research firms analyze and project marketing opportunities. They aim to explain what is being purchased as well as where, when, why, and how consumers are buying. They monitor retail through audits and track

Theme

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In a fashion forecast, theme is the unifying idea that ties everything together. Forecasters can find inspiration or information for a theme from a variety of sources in everyday life. They formulate their ideas for a theme through either a scientific or artistic approach. Creating a title, locating images, writing a story, and deciding on mood are important tasks in refining a theme. All of the ideas, pictures, and words of a forecast must contribute to the whole story and be compatible with the

Color

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Color forecasting is a process of gathering, evaluating, understanding, and interpreting information to be able to predict the colors that will be desirable for the consumer in the upcoming seasons. Forecasters do this by researching and using their creativity, intuition, and experience to sense color shifts. Given the fact that consumers are greatly influenced by color, a forecaster needs to understand the allure that color creates. Forecasting of color is done in many different segments of the

Textiles, trims, findings, and materials

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

trims forecastingtextiles forecastingmaterials forecastingfindings forecastingTextiles, trims, findings, and materials forecasting is a process of collecting, editing, interpreting, and analyzing information to be able to predict the textiles, materials, trims, and findings that will be popular in upcoming seasons. As in theme and color, forecasters research and use their creativity, instinct, and experience to sense tactile shifts. Consumers are greatly influenced by the feel of textilestextiles

The look

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The portion of a forecast that focuses on design elements, principles, and innovations interpretationis the “look forecastlook” segment of the forecast. A forecaster identifies shapes, silhouettes, and combinations of features that contribute to the total look. The process consists of researching the similarities and differences across different design practices and then editingediting, interpreting, analyzinganalyzing, and predicting the upcoming direction of looks to come. By observing design c

Creating and presenting a forecast

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

fashion forecastsfinalThe two portions of a final fashion forecast include a visual portion and a written portion. To stylecreate a professional-quality forecast, a visually stimulating product and a compelling script must be developed. The fashion forecastsvisual portionvisual portion is made up of presentationpresentation boards, computer-generated slides, or imagery created for the Web. The fashion forecastswritten portionwritten portion can be verbally presented to an audience through a scrip

A Century of Fashion

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

As Coco Chanel, Coco,Chanel once observed, “Fashion is not something that exists in dresses only. Fashion is in the sky, the street, fashion has to do with ideas, the way we live, what is happening.” Every part of life, including economic conditions, political events, health issues, cultural happenings, and more, affects what people wear, how it is produced, how people buy it, and how much they are able or willing to pay for it.

Beauty

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

For centuries, the pursuit of beauty was the prerogative of the rich. Special beauty aids concocted in temples, monasteries, alchemists' cells, and kitchens were available only to the privileged few. Makeup in French was known as maquillage, and used only in court circles—and by the demimonde. Only in the past hundred years has the pursuit of beauty found its way into modernSkin care products,Natural products, in cosmetics,Makeup,CosmeticsEstée Lauder Cos.,gift sample promotion by,Estée Lauder Co

Accessories

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Footwear has always had a place in history and literature. From childhood, we read about gallant heroes in seven-league boots, princesses in glass slippers, Mercury with winged feet, and, of course, the magic ruby slippers that took Dorothy from the Land of Oz back home to Kansas.

Men's Apparel

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The oldest of the domestic apparel industries, the menswear industry gave birth to the women's and children's wear industries. It got its start in the late 1700s. Prior to that, the rich patronized tailor Slop shops,shops, where their clothing was custom-made or fitted to them. Everyone else wore homemade clothing.

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