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Introduction to Fashion Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

StylingFashion stylingTrends, how to spot current and emergingIn this chapter you will learn:

Fashion Lexicon: Terms, Icons, History, and Inspiration

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Fashioncommunication inIn this chapter you will learn:

Society, Menswear and Trends

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

La Follet (magazine) Fashion and menswear are often influenced by socioeconomic and cultural influences in society, and this has been the case since their earliest days. A historical foundation of trend knowledge is necessary for better analysis and foresight; we can learn much from historical patterns about what men will want to buy in seasons to come. In this chapter we discuss the importance of history and its role in menswear trend practice by looking at some key events and how they influence

Defining Trend Thinking and Concepts

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

ForecastingMeme theorytrend analysisTrend forecastingtrend predictionTrend thinking Trend prediction information is important for retailers and designers alike. Often menswear design graduates want to become trend-setting designers, which means focusing on a small sector of the market. However, the majority of menswear brands prefer to provide products that most men want – that is, that are targeted at the mainstream market. Of course, creativity cannot be removed from the process, but by taking

Menswear Retail and Trends

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

Retailtrend services by Retail – referring to the broader concept of the commercial activity of selling and buying – is one of the largest sectors to use trend services. Trend data and information can be used in numerous ways and in various sectors of menswear retail. For example, it can be used in the design of the actual product, if the retailer has its own brand, or it can be used in buying as an investment guide for the next season. Merchandisers work closely with buyers and with designers in

Trend Details for Business

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

VetementsMacy’sClose-to-selling-seasonCamouflageanalysisBurberry In this chapter we will explore what information should be gathered from catwalks, street styling and trade shows. These three areas form the basis for a wellrounded trend analysis, which can serve as a starting point for a longer-term trend forecast. Catwalks are usually considered near-season analysis, which is used by companies that want to understand the current state of the menswear business.

How to Research Trends

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

In trend forecasting we are not initially researching one particular area of interest, but gathering information on as many areas as possible. Even in fashion, one needs to be aware of what is happening in areas as diverse as politics and the economy. These areas are intertwined and ultimately influence fashion. Politics directly influences society and economics, which will ultimately influence spending. At times of economic uncertainty, spending goes down and also becomes more concentrated on es

Application of Trend Data

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

TrendinformationTextile View (magazine) Trends and trend research are useful in several different areas of the men's fashion business. Within larger menswear corporations there are often specific menswear brands that utilize trend information in various different ways, from packaging to selection of materials. Similarly, retailers use numerous sectors, such as general trend direction, colour and material information, to influence their decision process from visual merchandising to buying.

Trends and the Industry

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

Trend forecastingprofessional roles inTrend presentation exercisetrend analyst/forecaster Trends appear in various sectors of the menswear industry, from retail to menswear publications. Trend information is channelled to retailers either from full service trend agencies and freelancers or from in-house trend analysts. These analysts gather information from the Internet, magazines and retail. Each of these channels offers various professional opportunities for a fashion and design graduate with t

Tracing Trends in Heian and Edo

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

It is probably impossible to pinpoint a moment or location at which fashion started. Chapter 1 outlined five defining aspects of fashion from a body of fashion fashiontheorytheory, and now we return to the story of kimono, in the light of those five aspects. References to clothing used in functional ways or to uphold custom(s)customs, traditions, or the status quo are to be expected, so here the search is for deviations from such norms. The search is for any shreds of evidence of clothing used in

Mode Becomes Modern: Meiji to Twenty-First Century

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

Kon’s work showed that at the beginning of the 1950s, half of the women walking in GinzaGinza were wearing western clothing, which was on the increase as kimono wearing declined. cultureJapaneseJapanese women did not suddenly change from kimono to western dressdress, but even those who stayed in kimono brought up their childrenchildren wearing western clothes. Thus kimono began to vanish from everyday life, and a postwar generation grew up without it. So the natural order of a mother teaching her

Forecasting

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

forecast,scope of,Buyers typically develop forecasts to answer questions such as these:

Beldi Sells: The Commodification of Moroccan Fashion

M. Angela Jansen

Source: Modern Fashion Traditions. Negotiating Tradition and Modernity through Fashion, 2018, Berg Fashion Library

Book chapter

Angela Jansen offers an analysis of contemporary Moroccan fashion known as beldi which has simultaneously achieved commercial success while promoting a new sense of national identity. The term, beldi, which means ‘traditional/local/authentic’ in Moroccan Arabic, encompasses both recognition as a brand as well as shorthand for the desire of Moroccan people for authenticity, craftsmanship and national glory. As such, beldi has been a success story as to how contemporary fashion can both reference t

Introduction

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

I did not begin this study without preconceptions, as I have several years of experience in studying cultural production fields. Although the fashion field was unmapped research territory for me, I have long been interested in fashion. The research emanated from my interest in trend-forecasting agencies and in capitalization on trends. The research is permeated with my pre-knowledge of how cultural production fields work and with new analytical approaches added along the way as I read new literat

Trend Forecasters—Fashion’s “Insurance Companies”

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

We used to say that if you can find areas of fear, uncertainty and doubt, that’s a sign that you should study them more closely. (Neil Bradford, CEO (2008–2009), WGSNWGSN)

Trend-Forecasting Agencies—Backstage Legitimacy

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

backstage legitimacyWe think we have over 50 per cent market share. We are what Google is to search … We are the giant of the group. The Worth brothers were there at the right time and they flipped it from being a publication model coming two times a year to being an online model, which has really mirrored and enabled the fast fashion movement, so WGSNWGSN has been the key driving force in fashion the last ten years. (Neil Bradford, CEO, WGSN)

Tastemakers—Hunt for the Incipient Taste

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

The discussion about trends has been sinking to a lower, very public level. Sofi Fahrman’sFahrman is a Swedish fashion journalist who writes about fashion in the Swedish tabloid Aftonbladet. fashion magazine writes about trends. I would never humiliate myself and write about stuff like trends. Fashion intellectuals don’t do trends. I only work with trends when I have advertising clients.

Gender and Trends—On Variability

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

Men always look a bit silly in a trend, don’t they?

Designs, Brands and Trends—To Leave a Mark

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

The 1990s and 2000s were characterized by the emergence of “fast fashion.” With more efficient buying and distribution processes, mass-market fashion chainsmass-market fashion chains, such as the pioneering Spanish firm Zara, could get their clothes into their stores much more quickly than ever before. Fast-fashion chains broke with the seasonal model that had earlier dominated the industry, offering new goods every week. By transferring production to low-cost countries, primarily in Asia, where

Financialization and Trends—Trends as Fashion Risk

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

I’m completely ignorant. I’m a stock market analyst. I have been to two fashion shows, Burberry and Hugo Boss, and I have no clue if they are going to work, if it’s good or not. People around me looked like they were enjoying what they were seeing. No, as an analyst you always look at other things.

The BRIC Countries and Trends

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

Vogue India’s Trend Report appendix for May 2012: The predominately European fashions are sorted into the categories “Loud and Proud,” “Sugar Rush” and “Citrus Punsch.” One startling article features the kurta, a typically Indian garment like a long shirt or tunic, worn by both women and men: “The Indian classic has gone global. International runways showed various versions of the kurta, a must-have for all shapes.” The pictures from Céline, Anna Sui, Junya Watanabe, Louis Vuitton and Dries van N

Final Discussion

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

It’s my opinion that the fashion industry and the people who run the industry, or are part of it, are not aware of this at all. They’re still in a horse and buggy and the world is in a jet plane. They are trying to make the changes conform to their old way of disseminating fashion and excitement. And it just doesn’t work, it’s failing all over the place … Now we have so many fragmented style tribes that only the biggest kind of messages filter through and it takes so long. Everyone keeps saying t

Mannequins and Alternatives

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

There are some exciting new trends taking place in the mannequin industry. Manufacturers are consulting with visual merchandisers about their needs, and their response has influenced the design and customization of mannequins. Some companies are offering mannequins with arms that detach magnetically instead of using the traditional interlocking hardware.

Introduction to fashion forecasting

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Morrison, RoseanneRoseanne Morrison, discordant fashionFashion Director of Womenswear and Ready-to-Wear, Doneger Creative Services

Brief history of contemporary fashion

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The “spirit of the times,” or zeitgeistzeitgeist, refers to the current state of culture: the expression of the present. The mode of an era is determined by a complex mixture of historical, social, psychological, and aesthetic factors. During each era, creative artists and designers are inspired by current influences that they interpret into innovative ideas and products. It is not surprising that there are commonalities that influence an era. New aesthetics, newaesthetics can often be found in v

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