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Origins and Early Development of Tweed to 1850

Fiona Anderson

Source: Tweed, 2018, Berg Fashion Library

Book chapter

Gulvin, CliffordGulvin argues that improvements made in the Scottish woolen industry between 1770 and the late 1820s helped to lay the foundations for the later successful development of tweed production. Prior to the 1770s, the production of woolens in Scotland was considerably less advanced than that of its neighbor England in terms of its economic success and the quality of its cloths. By the late eighteenth century, England had long been renowned for producing fine broadclothsbroadcloths, whi

Mode Becomes Modern: Meiji to Twenty-First Century

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

Kon’s work showed that at the beginning of the 1950s, half of the women walking in GinzaGinza were wearing western clothing, which was on the increase as kimono wearing declined. cultureJapaneseJapanese women did not suddenly change from kimono to western dressdress, but even those who stayed in kimono brought up their childrenchildren wearing western clothes. Thus kimono began to vanish from everyday life, and a postwar generation grew up without it. So the natural order of a mother teaching her

Introduction

M. Angela Jansen and Jennifer Craik

Source: Modern Fashion Traditions. Negotiating Tradition and Modernity through Fashion, 2018, Berg Fashion Library

Book chapter

fashiondiscourselegacyAbby Lillethun, Linda Welters, and Joanne Eicher (2012: 76) argue in their article (Re)Defining Fashion that socialSocial socialDarwinismDarwinism, in the nineteenth and early twentieth centuries, is at the origin of the embedding of perceived ownershipownership of fashion in Western Europeancultureurbanculturewesterncultureculture. Social Darwinism’s paradigm, they argue, included a hierarchical construct of human typologies shaped by Westerners, which, therefore, positione

The Sneaker Subculture From Durkheimian Perspectives

Yuniya Kawamura

Source: Sneakers. Fashion, Gender, and Subculture, 2018, Berg Fashion Library

Book chapter

practicetheory andWhat is the purpose of explaining a subculture from a theoretical viewpoint, such as Durkheim’s? There is no sociologysociology without a theory. A social phenomenon without a theory would be a simple description of what goes on around us. As Mills, C. WrightMills (1959) argues, if theory is not connected to practical research, it remains abstract without any concrete evidence and is therefore meaningless. It has to be able to represent people’s ways of living. Similarly, resear

Trend Forecasters—Fashion’s “Insurance Companies”

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

We used to say that if you can find areas of fear, uncertainty and doubt, that’s a sign that you should study them more closely. (Neil Bradford, CEO (2008–2009), WGSNWGSN)

Afterword: Fashion’s Fallacy

Sandra Niessen

Source: Modern Fashion Traditions. Negotiating Tradition and Modernity through Fashion, 2018, Berg Fashion Library

Book chapter

Employing a play on the term ‘Orientalism’, Sandra Niessen argues that fashion studies have been knee-capped by the lack of a sanguine theoretical lens that can dispassionately interrogate the fashion impulse. Instead, she argues, fashion theory has been co-opted by the assumptions and ideologies that underpin the phenomenon of fashion. Niessen argues that the dichotomy between fashion (= Western) and non-fashion (= Non-Western) is a ‘mystification’ and a ‘buy-in’. Rather, analysts should underst

History, Art, and Plastic Bags: Viewing South Africa Through Fashion

Victoria L. Rovine

Source: Modern Fashion Traditions. Negotiating Tradition and Modernity through Fashion, 2018, Berg Fashion Library

Book chapter

Victoria Rovine develops a fascinating reflection as to how a prosaic global commodity, namely, the ubiquitous plastic bag, has become a fashion icon in South Africa. Labelled as ‘China bags’ (reflecting their country of manufacture), Rovine explores the collections of two South African fashion designers who base their work around the potential of these plastic containers. They have transformed the global bag into a distinctively local fashion icon as a symbol of the mixed messages of postmoderni

Neither East Nor West: Japanese Fashion in Modernity

Toby Slade

Source: Modern Fashion Traditions. Negotiating Tradition and Modernity through Fashion, 2018, Berg Fashion Library

Book chapter

Toby Slade analyses how the opening up of Japan during the Meiji period (1868–1912) resulted in the abolition of feudal sumptuary laws as a product of economic and social embourgeoisement that transformed aesthetic tastes. In particular, it resulted in the popularization of samurai tastes that were previously the province of the elite. One sign of this was the availability of imported fine textiles such as cotton and silk to ordinary people who embraced the spirit of modernity and expressed throu

“We Also Should Walk in the Newness of Life”: Individualized Harlem Style of the 1930s

Carol Tulloch

Source: The Birth of Cool. Style Narratives of the African Diaspora, 2018, Berg Fashion Library

Book chapter

With the visual arts of the 1920s and 1930s anchored by black peoples, we can recollect and reimagine this twentieth-century moment when Harlem was not only “in vogue”, or “on the minds” of a complacent few, but also a geo-political metaphor for modernity and an icon for an increasingly complex black diasporal presence in the world.

“All of Me”: Billie Holiday

Carol Tulloch

Source: The Birth of Cool. Style Narratives of the African Diaspora, 2018, Berg Fashion Library

Book chapter

Music is our witness, and our ally. The beat is the confession which recognises changes and conquers time. Then, history becomes a garment we can wear and share, and not a cloak in which to hide; and time becomes a friend.

Fashioning the Parisienne

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

J’ai sous les yeux une série de gravures de mode. Ces costumes presentent un charme d’une nature double, artistique et historique.

Modernity—an onslaught on the eyes

Vanessa Brown

Source: Cool Shades. The History and Meaning of Sunglasses, 2015, Berg Fashion Library

Book chapter

emotiondandyBefore the twentieth century, sunglasses as we think of them today were not in any kind of widespread use. Tinted glass (green or blue) had been recommended since the eighteenth century—but for correctivespectaclesspectacles (Ayscough in Drewry 1994) intended to be worn indoors. Mid-eighteenth century Venice saw green tinted glasses used against glare from the water (the “Goldoni” type, worn by and named after the leader of the commedia dell’ arte). At the turn of the nineteenth centu

Seeing the blur—perception, cool, and mechanized speed (1910–present)

Vanessa Brown

Source: Cool Shades. The History and Meaning of Sunglasses, 2015, Berg Fashion Library

Book chapter

speedindustrialised consciousness; panoramic perception; Virilio, PaulAlthough the now-ubiquitous image of bikini, shades, and sun-lounger might suggest that the ideal wearer of sunglasses enjoys the luxury of being blissfully inert, the dynamic power, excess, and seductive glamor of men and women speeding along in shades is undeniable—from the tough sheen of Marlon Brando in The Wild Ones to twenty-first century pop acts like Britney SpearsBritney Spears in “Toxic,” where impenetrable diamond-st

Louise Brooks

Elizabeth Glendinning

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

Louise Brooks (1906–1985) was the epitome of the 1920s “flapper,” whose iconic look and style reflected the speed and dynamism of modernity, and whose liberated approach to life and her own identity contributed to her often tragic legacy.

Chanel Haute Couture, Karl Lagerfeld, Fall/Winter 1984

Michelle Honig

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

Shown at the Palais Garnier in Paris, home of the national opera, this fashion show was the most lavish and over-the-top fashion event in Paris at the time and began Karl Lagerfeld’s tradition of showmanship and set design. As with Karl’s first Chanel collection, this collection was panned for its deviation from Chanel’s trademark of easy comfort, with the classic Chanel suit made in a fitted silhouette that outlined the derrière. But it was also praised by others for updating Chanel’s image from

Introduction

M. Angela Jansen

Source: Moroccan Fashion. Design, tradition and modernity, 2015, Berg Fashion Library

Book chapter

It is only in the past fifteen years that ‘fashion of traditional dress’ gained the attention of social scientists, simply because it was considered a contradictio in terminis. It was probably John Flügel (1950 [1930]: 129–30) who set the trend in the 1930s by introducing his dichotomy ‘fixed’ versus ‘modish’ costume, whereby ‘fixed costume changes slowly in time, and its whole value depends, to some extent, upon its permanence’. Modish costume, on the other hand, he explains, ‘changes very rapid

Moroccan Lifestyle Media

M. Angela Jansen

Source: Moroccan Fashion. Design, tradition and modernity, 2015, Berg Fashion Library

Book chapter

As was discussed in Chapter 2, the Moroccan nationalist movementnationalist movement brought, among other things, tremendous changes in the lives, consciousness and ambitionambitions of Moroccan women by the middle of the twentieth century. More women were enjoying an educationeducation and soon they discovered the impact the written word could have on their cause. Therefore a first generation of Moroccan women’s magazines introduced in the 1960s were all run by renowned feminists and had a stron

Vintage: Fashioning Time

Heike Jenss

Source: Fashioning Memory. Vintage Style and Youth Culture, 2015, Berg Fashion Library

Book chapter

vintage clothesAn early usage of the word vintage in the context of clothing can be found in American Vogue (magazine)Vogue. In the rubric “Smart Fashions for Limited Incomes” in the September 1913 issue, the writer offers “Several Ruses for Disguising the Vintage of Last Year’s Wardrobe,” to make an up-to-date appearance with clothes that survive from past seasons. This includes hands-on advice on updating the “tailoringtailor suit of last year’s vintage” with a “new, upsloping belt” so the suit

Icons of Modernity: Sixties Fashion and Youth Culture

Heike Jenss

Source: Fashioning Memory. Vintage Style and Youth Culture, 2015, Berg Fashion Library

Book chapter

One of the first media reports on mods, under the headline “Faces without Shadows” and published in Town Magazine in September 1962, provides insight into the consumer practices of these youths (see partial reprint in Rawlings 2000: 42–7). The article revolves around the fifteen-year-old Feld, MarkMark Feld (later, Marc Bolan of the band T-Rex) and his twenty-year-old friends Sugar, PeterPeter Sugar and Simmonds, MichaelMichael Simmonds living in the London neighborhood Stoke Newington. They desc

Sonja Nuttall

Elizabeth Kutesko

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

A Narrative of Jazz Modernity

Alphonso D. McClendon

Source: Fashion and Jazz. Dress, identity and subcultural improvisation, 2015, Berg Fashion Library

Book chapter

postmodern identity, in jazzidentity(ies)postmodern in jazz“Satchmo at the Waldorf”“Lady Day at Emerson’s Bar & Grill”“Jazz Urbane”Holiday, Billie“Lady Day at Emerson’s Bar & Grill”classic jazzIn popular culture, jazz is situated in an environment beyond the 1960s stage of fusion, divergence and division, where it is now elevated, revered and presented as a nostalgic art form that conveys an ingenious past. Music scholars of the twenty-first century have applied numerous definitions to this perio

From Kays of Worcester to Vogue, Paris: The Women’s Institute Magazine, Rural Life and Fashionable Dress in Post-War Britain

Rachel Ritchie

Source: Dress History. New Directions in Theory and Practice, 2015, Berg Fashion Library

Book chapter

It is widely acknowledged that fashion is modern. If one adopts David Frisby’s definition of modernité as ‘the more general experience of the aestheticization of everyday life, as exemplified in the transitory qualities of an urban culture shaped by the imperatives of fashion, consumerism, and constant innovation,’ fashion is proto-typically modern. (Stewart 2008: xii)

Reel to Real Life: Re-Fashioning India from Bollywood to Street

Arti Sandhu

Source: Indian Fashion. Tradition, Innovation, Style, 2015, Berg Fashion Library

Book chapter

Cinema in India is an extremely influential cultural medium. India has the world’s largest film industry with over 1,000 films produced every year in more than 20 languagesIbid. and over 14 million Indians go to the movies on a daily basis.In 2008 the industry was valued at approximately US$2.2 billion, and expected to grow by 9 percent p.a. till 2015 (Deloitte 2011 report: “Media & Entertainment in India Digital Road Ahead.” www.deloitte.com/in [accessed June 4, 2013]) Many more watch them at ho

Desi-Chic: The Image and Ideals of Fashion in Indian Magazines

Arti Sandhu

Source: Indian Fashion. Tradition, Innovation, Style, 2015, Berg Fashion Library

Book chapter

The evolution of a distinctive visual identity within the local fashion design industry that responds to Indian tastes, traditions and crafts, along with the presence of international fashion brands in India have not only led to a shift in the sartorial landscape, they have also had an impact on the image and representation of fashion. This was evident in the discussion over the previous chapter with regard to film, television and emerging spheres of fashion blogging, and is also mirrored in prin

Martine Sitbon

Shari Sims

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

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