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Zoomorphic Brooches in Roman Britain: Decoration or Religious Ideology?

Lindsay Allason-Jones

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

Secular Fashion In Israel

Oz Almog

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

national dress/costumeSabraIsrael, twentieth centuryIn national images depicting the early years of the State of Israel, the word “fashion” is deliberately associated with the unkempt pioneering sabra look: khakikhaki shorts and blue shirts characteristic of the socialist youth movements, pinafores and rubashka shirts influenced by Eastern European style, Bedouin kaffiyahkaffiyahs, biblical sandals, and dome-shaped caps known as kova tembel. To a large extent, this look became Israel’s national m

How Muslim Women Dress in Israel

Oz Almog

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

Islamic/Muslim dressIn order to understand fully Muslim female dress in Israel, some basic concepts will be clarified here. Islam, like most other religions, regulates the behavior of its believers.Linda B. Arthur ed., “Introduction,” Religion, Dress and the Body, Oxford and NY: Berg, 1999, p. 1. Like other faiths, its legal code lays down rules regarding the related fields of clothing and sexuality.Steele, Valerie, Fashion and Eroticism, Ideals of Feminine Beauty from the Victorian Era to the Ja

Feminist Ideologies in Postmodern Japanese Fashion: Rei Kawakubo Meets Marie Antoinette in Downtown Tokyo

Ory Bartal

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

In the 1970s, the modernistic social paradigm collapsed in many post-industrial countries. In Japan, it resulted in the falling apart of the homogeneous culture that hailed collectivism. Various groups began to form. In 1970s Tokyo, the Karasu-Zoku (raven tribe) emerged as a parallel to the British Punk movement. Alongside the karasu-zoku was the an-non-zoku, a young and fashionable “tribe” consisting of women who enjoyed reading the mass communicationmagazinesmagazines an-an and non-no. The idea

Visual Merchandising Careers

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Do what you love. As you begin to think about your professional career, consider that you want your work to bring you a psychological reward as well as a paycheck. If you are going to spend forty or more hours each week in the workplace, why not spend it in a career that is engaging and fun? Why not get involved in something that you have a passion for, and enjoy?

Digital Disruption of the Fashion Industry

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

The business of fashion has undergone a revolution in the digital age of social media. It has democratized, disrupted, and even shifted the business model of the traditional fashion system. Most fashion industry veterans barely recognize the industry from a decade ago and continue to adapt to the emergence of new technologies and their influence on the new fashion consumer. This transition is not limited to marketing and management, but permeates to the core of design itself. While blogs and soci

Introduction to the Digital Landscape

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

The evolution of the Internet over the past two decades has paved the way for social media networks to capitalize on today’s hyper-connected world. Social media is all about capturing and sharing the in-the-moment updates, and delivering the message of “real time” (live stories). Digital innovation continues to influence the expectations of marketers, managers, and consumers alike. In the previous chapter, we explored how the digital landscape disrupted the traditional fashion industry and forged

The Rise of the Hyperconnected Consumer

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

With over three billion Internet users and two billion social media users, it is no wonder that there is a shift in the behavior of consumers with the connected world around them (Kemp, 2015). Consumers continue to embrace these connections at accelerated rates through the adoption of mobile applications, social media communities, and the Internet itself. In this chapter, we will investigate these new connected consumers to see how they have adopted digital/social networks as part of their everyd

Digital Storytelling

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

In order for a brand to efficiently engage with their audience on social media they must be able to curate, share and convey their story. To show measureable results in real-time social space, marketers (social media strategists) must first develop and convey a strong media story about a brand. Storytelling is critical; it enables the consumer to experience different elements of that brand. In this chapter, we will explore a changing of the narrative, from brands being the storytellers to consume

Strategic Marketing in the Digital Age

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

In this chapter, we will take a closer look at social media marketing’s role in integrated marketing communication strategies, social influence marketing, and affiliate alliances. Through interviews with digital and marketing industry leaders, we will learn the steps involved in the planning stages of a digital strategy and the growth of influencer power. We will also evaluate how brands and retailers approach strategy development, execution, and assessment of their marketing efforts across multi

The Evolving Measurable Impact of Social Media

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

Throughout this textbook, we have explored the theory and practice of digital and social media marketing. In this chapter we turn to experts working in the industry to give us further insight into the fields of search engine optimization (SEO), search engine marketing (SEM), and data contextualization. This chapter will evaluate how the industry is challenging new technologies, developing stronger data set algorithms, and changing the way brands market to consumers as a whole. We will also examin

Fashion and Feminism

Henriette Dahan-Kalev and Shoshana-Rose Marzel

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

civil rightsgenderDuring the French Revolution, dress became an important issue: one of the ways in which revolutionaries’ values were to be obtained and symbolized was through the adoption of class-less styles of clothing, which expressed the ideals of Fraternity, Liberty, and Equality.

Sartorial Boundaries on the Chinese Frontier

Antonia Finnane

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

I return home and see my kin …

Haute Couture and Tailoring

Anette Fischer and Kiran Gobin

Source: Construction for Fashion Design, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Translated literally from French into English, the phrase “haute couture” means “sewing at a high level.” Couturiers use only the finest and most luxurious fabrics. Sometimes these have been custom made. A couture garment is meant to fit flawlessly as a result of many fittings and will include perfectly designed proportions for the individual client. Adjustments are made on garments to balance the body shape of the customer. These can include changes to the collar, the proportions of the pockets

Fashion and online marketing

Clare Harris

Source: The Fundamentals of Digital Fashion Marketing, 2017, Fairchild Books Library

Book chapter

While the simplicity of Facebook makes it accessible for a range of fashion practitioners, a website is probably still the most important piece of a fashion marketer’s online toolkit and how it is built will have an impact on its usability and search engine optimization (SEO).

Menswear Through the Ages

John Hopkins

Source: Menswear, 2nd Edition, 2017, Fairchild Books Library

Book chapter

It is only the modern that ever becomes old-fashioned.

Design Research and Inspiration

John Hopkins

Source: Menswear, 2nd Edition, 2017, Fairchild Books Library

Book chapter

You can say that designing is quite easy; the difficulty lies in finding a new way to explore beauty.

Sportswear, Knit, and Print

John Hopkins

Source: Menswear, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Men's fashions all start as sports clothes and progress to the great occasions of state. The tail coat, which started out as a hunting coat, is just finishing such a journey. The tracksuit is just beginning one.

Design Development for Menswear

John Hopkins

Source: Menswear, 2nd Edition, 2017, Fairchild Books Library

Book chapter

A man should look as if he’s bought his clothes with intelligence, put them on with care and forgotten all about them.

Menswear Presentations

John Hopkins

Source: Menswear, 2nd Edition, 2017, Fairchild Books Library

Book chapter

There are three responses toa piece of design—yes, no,and wow! Wow is the one toaim for.

South Korea

Ji Hye Kang, Shubhapriya Bennur, Sowon Hahn, Junghwa Son, Sung Ha Jang and Youngsoo Ha

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

South Koreaoverview and historySouth KoreaAfter reading this chapter, you will

Fashion Politics and Practice: Indian Cottons and Consumer Innovation in Tokugawa Japan and Early Modern England, C. 1600–1800

Beverly Lemire

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

textilescottonJapansixteenth–seventeenth centuriesEnglandsixteenth–seventeenth centuriesConsumerism, consumptionThe historical characteristics of consumer behavior have been the subject of intensive study for a generation.Among the pioneer studies see: Jan De Vries “Peasant Demand and Economic Development: Friesland 1559–1700,” in William Parker and E. L. Jones eds, European Peasants and their Markets, Princeton: Princeton University Press, 1975; Economic Policy and Projects: The Development of a

Dress and the Self

Sharron J. Lennon, Kim P. Johnson and Nancy A. Rudd

Source: Social Psychology of Dress, 2017, Fairchild Books Library

Book chapter + STUDIO

How do you think about yourself on an individual basis? You may have ideas about yourself as a physical being. For example, you may like your weight but not your skin. You may love your hair but not your nails. You may also have ideas about yourself as a dressed being. How do you look in jeans? In a uniform? With your hair colored? You may also have ideas about your inner personality.Relationships between dress and personality as discussed in Chapter 8. What type of person am I? What do you belie

Dress and Identity

Sharron J. Lennon, Kim P. Johnson and Nancy A. Rudd

Source: Social Psychology of Dress, 2017, Fairchild Books Library

Book chapter + STUDIO

In Chapter 9, “Dress and the Self “ we said that the self is a dynamic interactive system of beliefs, feelings, and motives that characterize you as an individual. But because humans are complex, our selves are multi-dimensional. In the mornings you attend classes (i.e., you are a student), on weekends you play basketball with other members of your team (i.e., you are an athlete). To acknowledge this diversity, we say that the self is composed of several identities. It is important to understand

Dress and Social Organizations

Sharron J. Lennon, Kim P. Johnson and Nancy A. Rudd

Source: Social Psychology of Dress, 2017, Fairchild Books Library

Book chapter + STUDIO

Individuals who live and interact with each other and share a set of beliefs—that is, share a culture—make up the basic features of a society. A society reflects an association of individuals that makes human behavior and relationships between individuals somewhat predictable and that enables members to solve problems. By predictable, we mean that human behavior within a society is patterned and can be discussed in terms of several interrelated parts. The size of the association of individuals ca

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