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Menswear Retail and Trends

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

Retailtrend services by Retail – referring to the broader concept of the commercial activity of selling and buying – is one of the largest sectors to use trend services. Trend data and information can be used in numerous ways and in various sectors of menswear retail. For example, it can be used in the design of the actual product, if the retailer has its own brand, or it can be used in buying as an investment guide for the next season. Merchandisers work closely with buyers and with designers in

Understanding Your Customers

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

positioning,marketing orientation developing consumer orientation,image,Aretail strategy,retailer’s success is directly dependent on consumer satisfaction; therefore, as a buyer you must be responsive to the wants and needs of consumers. Let’s review some key marketing concepts that affect all retailers today.

Social and cultural influences

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

long--term forecastingFashion forecasters project long-term social and cultural shifts, population trends, technological advances, demographicsdemographic movement, and developments in consumer behaviorconsumer behavior in long-term forecasting, future studies, or macro trendsmacro trends. A macro trend is a large-scale, continuous shift in consumer interest.

The Environment of Fashion

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Both manufacturers and retailers try to identify and select Target market,target markets for their goods. Target markets are specific groups of potential customers that a business is attempting to turn into regular customers. Businesses attempt to determine who their customers are, what those customers want, how much the customers are willing to pay for goods, where potential customers are located, and how many targeted customers there are.

Beauty

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

For centuries, the pursuit of beauty was the prerogative of the rich. Special beauty aids concocted in temples, monasteries, alchemists' cells, and kitchens were available only to the privileged few. Makeup in French was known as maquillage, and used only in court circles—and by the demimonde. Only in the past hundred years has the pursuit of beauty found its way into modernSkin care products,Natural products, in cosmetics,Makeup,CosmeticsEstée Lauder Cos.,gift sample promotion by,Estée Lauder Co

Men's Apparel

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The oldest of the domestic apparel industries, the menswear industry gave birth to the women's and children's wear industries. It got its start in the late 1700s. Prior to that, the rich patronized tailor Slop shops,shops, where their clothing was custom-made or fitted to them. Everyone else wore homemade clothing.

Innerwear, Bodywear, Legwear

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In the past, the manufacturing and marketing of men's and children's underwear was driven by considerations of practical functionality, but lately, these segments of the apparel industry have also felt the impact of fashion. Through mergers and acquisitions, producers of men's and children's underwear have become divisions of more diversified apparel firms. This trend is discussed later in this chapter.

Mexico

Diana Bank Weinberg, Mohammad Ayub Khan and Jaya Halepete

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Mexicooverview and historyemerging marketsMexicoMexicoAfter reading this chapter, you will

Turkey

Elida Camille Behar, Shubhapriya Bennur and Serkan Yalcin

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Turkeyemerging marketsTurkeyAfter reading this chapter, you will

Lighting

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Lighting plays a major role in defining and strengthening a store’s brand identity. It contributes to the overall atmosphere and feel of the entire store environment. Think about the lighting in a Victoria’s Secret store. It may remind you of the lighting in your own home, soft and warm with highlights and shadows. Compare that mental image to the lighting in a Walmart—bright, cool, and shadow-free. Now imagine Victoria’s Secret with Walmart’s lighting and vice versa. Aside from the fact that suc

China

Shubhapriya Bennur, Yiyue Fan, Md. Rashaduzzaman, Laubie Li, Jun Ying Yu and Jaya Halepete

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

After reading this chapter, you will:

India

Shubhapriya Bennur and Jaya Halepete Iyer

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Indiaoverview and historyemerging marketsIndiaIndiaretailersin IndiaAfter reading this chapter, you will

Qatar

Shubhapriya Bennur, Md. Rashaduzzaman, Samirah Alotaibi and Yiyue Fan

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Qataroverview and historyQatarThe State of Qatar is situated on a peninsula projecting into the Arabian Gulf, bordering Saudi Arabia to the south. Prior to the discovery of oil, the Qatari economy was largely based on pearl fishing. Within its 11,586 km2, Qatar holds the world’s third-largest gas reserves and the largest single non-associated gas field. Today, through the careful exploitation of these massive hydrocarbon resources, Qatar ranks as one of the richest nations in the world, achieving

Fashion and online marketing

Clare Harris

Source: The Fundamentals of Digital Fashion Marketing, 2017, Fairchild Books Library

Book chapter

While the simplicity of Facebook makes it accessible for a range of fashion practitioners, a website is probably still the most important piece of a fashion marketer’s online toolkit and how it is built will have an impact on its usability and search engine optimization (SEO).

South Korea

Ji Hye Kang, Shubhapriya Bennur, Sowon Hahn, Junghwa Son, Sung Ha Jang and Youngsoo Ha

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

South Koreaoverview and historySouth KoreaAfter reading this chapter, you will

Thailand

Takeshi K.N., Monthinee Tricharoenrat, Shubhapriya Bennur and John Walsh

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Turkeyoverview and history“Thainess, ”Thailandretailers, domesticThailandoverview and historyemerging marketsThailandThailandAfter reading this chapter, you will

Consumer Markets

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“If you want to engage consumers, you can’t just talk at them. You have to have a two-way dialogue.”

Color Management

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Only those who love color are admitted to its beauty and immanent presence. It affords utility to all but unveils its deeper mysteries only to its devotees.”

Brazil

Silvio Abrahao Laban Neto, Jaya Halepete, Luciana de Araujo Gil, Youssef Youssef, Flavia Silveira Cardoso and Wlamir Xavier

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Brazilemerging marketsBrazilAfter reading this chapter, you will

Sources of Buying Inspiration

David Shaw and Dimitri Koumbis

Source: Fashion Buying. From Trend Forecasting to Shop Floor, 2nd Edition, 2017, Fairchild Books Library

Book chapter

A buyer will be faced with many challenges, but the greatest one by far is trying to create a seasonal range for both domestic and international markets. Retailers who invest in overseas markets will typically create buying teams for both national and international home office locations, ensuring that the target market is accurately reached in those locations.

The Environment of Fashion

Elaine Stone and Sheryl A. Farnan

Source: In Fashion, 3rd Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

A cardinal rule in any business is “know your customer.” This rule is especially true in the fashion business. Accurate facts about customers that are properly interpreted help designers, manufacturers, and retailers make major decisions about what to offer those customers. Guesswork and misinterpreted facts can lead to major business failures.

Thirteen: Conclusion: Fashioning Future Brands

Joseph H. Hancock

Source: Brand Story. Cases and Explorations in Fashion Branding, 2nd Edition, 2016, Fairchild Books Library

Book chapter

Future fashions will create an individualistic perception of each company and its branding techniques for every single consumer. The success of fashion branding will depend on the industry’s ability to reflect individuals’ styles, making them feel unique. The landmark article “Fashioning Future Fashions,” by scholar Gwendolyn O’Neal, notes that fashions (including all body modifications and extensions, such as tattoos and piercings) are restricted and prechosen for individuals by cultural gatekee

Consumer Behavior

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“With the advent of digital technology, entire product lines—indeed whole markets—can be rapidly obliterated as customers defect en masse and flock to a product that is better, cheaper, quicker, smaller, more personalized and convenient all at once.”

Consumer Research

Evelyn L. Brannon and Lorynn Divita

Source: Fashion Forecasting, 4th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

I am in the fashion business but I feel when I design I’m in the business of trying to figure out what people want and why they want it. One of the main reasons that I do work in the fashion industry is because I’m intrigued about why people choose certain clothes to reflect their mood.

The Fashion Consumer

Jay Diamond, Ellen Diamond and Sheri Litt

Source: Fashion Retailing. A multi-channel approach, 3rd Edition, 2015, Fairchild Books Library

Book chapter

Traditionally, fashion merchants have used numerous standard measurements to identify their target markets. Included are buying motives, assessment theories, consumer analysis methodology, and so forth.

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