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Introduction to the Digital Landscape

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

The evolution of the Internet over the past two decades has paved the way for social media networks to capitalize on today’s hyper-connected world. Social media is all about capturing and sharing the in-the-moment updates, and delivering the message of “real time” (live stories). Digital innovation continues to influence the expectations of marketers, managers, and consumers alike. In the previous chapter, we explored how the digital landscape disrupted the traditional fashion industry and forged

Fashion and Feminism

Henriette Dahan-Kalev and Shoshana-Rose Marzel

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

civil rightsgenderDuring the French Revolution, dress became an important issue: one of the ways in which revolutionaries’ values were to be obtained and symbolized was through the adoption of class-less styles of clothing, which expressed the ideals of Fraternity, Liberty, and Equality.

Step 2: Macro Environmental Analysis

Jung E. Ha-Brookshire

Source: Global Sourcing in the Textile and Apparel Industry, 2nd Edition, 2017, Fairchild Books Library

Book chapter

While new products are being developed, sourcing personnel take all the information on new products and start to select the most appropriate supplier to produce and deliver the products for the company. In particular, if sourcing personnel are looking into new countries as sourcing destinations, macro environmental analysis must be performed to see if entering a new country would be feasible for any given sourcing project. This chapter discusses the second stage of the seven core steps of global

Current and Future Global Sourcing

Jung E. Ha-Brookshire

Source: Global Sourcing in the Textile and Apparel Industry, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Port, customs, and logistics issues are another macroeconomic situation with which today’s sourcing executives are concerned (Pious & Burns, 2015). This concern reflects recent port and logistics disruptions as a result of several truck drivers’ and port-workers’ strikes since 2013 in the United States. In 2015, 20,000 or more union workers of Pacific Maritime Association went on a labor strike, causing a suspension of the loading and unloading of containers and other cargo ships for almost a wee

Tailoring Traditions

John Hopkins

Source: Menswear, 2nd Edition, 2017, Fairchild Books Library

Book chapter

If people turn to look at you on the street, you are not well dressed.

Sportswear, Knit, and Print

John Hopkins

Source: Menswear, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Men's fashions all start as sports clothes and progress to the great occasions of state. The tail coat, which started out as a hunting coat, is just finishing such a journey. The tracksuit is just beginning one.

Chanel and Her Rivals

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Sandwiched between two world wars, between Poiret’s harem and Dior’s New Look, two women dominated the field of haute couture—Schiaparelli and Chanel.

Global Sourcing and Merchandising

Elaine Stone and Sheryl A. Farnan

Source: In Fashion, 3rd Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

As the popular children’s poem states, “To market, to market, to buy a fat pig; home again, home again, jiggety jig.” Going to market can be an exciting and different experience, whether it is going to buy food, candy, sporting goods, or clothes. Most of us go to market with great expectations and plans, and once home, sometimes the purchase is perfect and other times it is just not right.

Eight: The Retro-Branding of American Heritage: Levi Strauss & Co.

Joseph H. Hancock

Source: Brand Story. Cases and Explorations in Fashion Branding, 2nd Edition, 2016, Fairchild Books Library

Book chapter

There is a common mistaken notion that Levi Strauss invented denim jeans while working in a gold mine in California. Actually, Levi Strauss was born of German Jewish immigrants in 1829. At the age of eighteen, he and his two sisters moved to the United States to join his two brothers, who had started a wholesale dry goods business in New York City called J. Strauss Brothers & Co. Later Levi Strauss moved to Louisville, Kentucky, to sell his brothers’ dry goods.

Ten: Quality, In the Nick of Time: Shinola

Joseph H. Hancock

Source: Brand Story. Cases and Explorations in Fashion Branding, 2nd Edition, 2016, Fairchild Books Library

Book chapter

A 2014 Economist article titled “Mo’ time for Motown” lightheartedly related the history of Shinola. Tom Kartsotis, the founder of Bedrock Manufacturing (named for the famous Flintstone’s cartoon’s home-town), bought the name for the company from a longtime brand of shoe polish (founded in 1907) that was best known for the slogan “You can’t tell shit from Shinola.” This was absolute perfection for Kartsotis, who believes that this company can someday become the largest manufacturer of high-qualit

Michael Kors

Paula Alaszkiewicz

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Hip-Hop

Shayla Corinne Black

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

Hip-hop is a multifaceted genre of twentieth-century music, whose influence has expanded from the streets to the runway. It is a global phenomenon embraced by millions. Hip-hop began in the Bronx, New York and was forged by black youth as a form of artistic expression. Groups like Run-D.M.C. were iconic with their trademarks: Adidas sneakers, tracksuits, bucket hats, and gold rope chains. The fashion world avidly participated by appropriating the bright colors, athletic wear, loose-fitting garmen

Calvin Klein

Lauren Bowes

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Christian Dior

Lauren Bowes

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Oscar De la Renta

Amber Jane Butchart

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Tailoring

Roberto Cabrera and Denis Antoine

Source: Classic Tailoring Techniques for Menswear. A Construction Guide, 2nd Edition, 2015, Fairchild Books Library

Book chapter

Through the years, a few regional styles of tailoring have evolved, influenced by differences in use, fashionable appearance as well as climate. Each school has developed a unique heritage in its approach to the tailoring process. The following, presenting a brief synopsis of the various geographical schools of tailoring, should serve as a reminder of the fact that the techniques presented in this book remain very much only guidelines, open for experimentation by the practiced tailor.

Dress, Self-Fashioning and Display at the Isabella Stewart Gardner Museum

Christine Guth

Source: Dress History. New Directions in Theory and Practice, 2015, Berg Fashion Library

Book chapter

Isabella Stewart Gardner negotiated a prominent public position for herself in Boston through the establishment of a museum that promoted a different attitude towards art than those founded with the aim of educating the public. She assembled her collection as an individual, producing a competing, but equally ideologically motivated account of what she regarded as art. Her collection embraced the cultures of Europe and Asia, but also gave recognition to products of female craft such as lace. While

Today’s Buying Environment

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 5th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

Retailing consists of all the business activities involved in the selling of goods and services to the ultimate consumers. Retailing, however, does not always require a store. Catalog sales, vending machines, e-commerce, and door-to-door sales all fit within the scope of retailing. No matter where retailing occurs, however, someone must perform the buying function. Buying is the business activity that involves selecting and purchasing products to satisfy the wants and needs of consumers. Buying i

The Buying Function in Retailing

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 5th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

Often, buying appeals to college students because they see the glamour associated with frequent travel to exciting places, such as New York City, Los Angeles, Paris, or Milan, and buying trips where they get to spend thousands of dollars on the newest styles and fashions. Travel may be exciting, but often all that a buyer may see of a city is the view from a taxi on the way to a hotel or a merchandise mart. Nor does the hectic pace of a market week allow much time for sightseeing. Deciding what m

Buying for Different Types of Stores

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 5th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

Almost all the duties that are described in the last chapter are performed by a buyer at any type of retail store—no matter what products are sold. As you start to plan your career in retail buying, one of your first decisions should be to determine the types of merchandise that would interest you the most. Are you more interested in soft lines or hard lines? Soft lines are typically the apparel and accessory product categories and fashions for the home such as linens, curtains, and bathroom item

Obtaining Assistance for Making Buying Decisions

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 5th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

Marketing research is a systematic process of gathering, recording, and analyzing information about problems related to marketing. Good marketing research must be conducted in a comprehensive, step-by-step process; it cannot be haphazard. Marketing research involves using information, or data, from many different sources. As a buyer you must be able to do more than locate information, you must be able to analyze and use the information that you collect.

Understanding Your Customers

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 5th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

Consumers in the United States are changing, and they will continue to change. Current population numbers are known; future population trends can be forecasted. The number of people who will be over 65 and the number of teenagers ten years from now can be accurately predicted. Those customers are already born, and because forecasters have a good idea of mortality rates, these predictions are more than guesses. Retailers can safely use population and other demographic forecasts as they make future

Understanding Product Trends: What Customers Buy

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 5th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

• Recognize that the merchandise mix offered must be geared to satisfying customer wants and needs.

Forecasting

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 5th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

Buyers typically develop forecasts to answer questions such as these:

Preparing Buying Plans

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 5th Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

Integrally related to planning is the necessity to control merchandising decisions. You must check your plans periodically to ensure they are being followed and are achieving the desired results. Your success as a buyer will be measured by how well you plan and control the amount of money spent for merchandise to yield the desired sales and profit.

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