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Intellectual property: Protection, enforcement and hidden issues

Deanna Clark-Esposito

Source: A Practical Guide to Fashion Law and Compliance, 2018, Fairchild Books Library

Book chapter

While the lengths to which IP protection should extend over the fashion industry may be left to the courts to answer, it can be said that there are several facets of the industry as a whole that are in need of protection. They range from a product design or functionality standpoint, to issues involving the manufacture of counterfeit goods, which have been linked to child and slave labor, as well as that such sales have been connected to the funding of terrorist activities.

The Design Process

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

one-off design brief, alternative approach todocumentation included in design briefdesign briefdocumentation included inbalancedefinedbriefdesign concepts ofdirective forThe design design concepts ofprocess forprocess typically begins with a document known as a design processdesign directivedesign directive, which is also called a brief or deckdeck. The directive provides a comprehensive review of the proposed initiative. It can originate internally within the company or externally with a contrac

Materials and Graphics Used in Visual Merchandising and Store Design

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The more a designer knows about the woodcharacteristics ofcharacteristics of wood and its source, the better he or she can understand the degree of warmth and beauty it can bring to the fix-turing or store design. Every grain pattern is a unique masterpiece of design, texture, and wonder. These grain patterns also known as “figures or growth rings,” describe the texture found in wood such as BirdseyeBirdseye, curly, or fiddlebackfiddleback. Wood can be warm and welcoming or cool and contemporary,

Point-of-Purchase Display

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

plywoodimpulse shopping andbalancedefinedplywoodas displayersplywoodas displaysplywoodas fixturesPoint of purchase (POP) has been around since long before the cigar store Indian sculpted out of wood, clutching a handful of tobacco leaves, and garishly painted in green, red, and gold. It stood outside cigar stores and tobacco shops announcing to one and all on the street that tobacco products were sold just inside. Point-of-purchase signage probably goes back even further than the Middle Ages, whe

Store Planning and Design

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

As retail continues to evolve so will the roles of visual merchandisers and store planners. Yesterday’s store planner is today’s “experience-maker.” The store planner is more than a space planner, decorator, and divider of the selling floor space; he or she is responsible for understanding inventory, allocation, expense control, interactive technology, strategies to increase basket size, and consumer demographics, all while communicating the corporate identity and brand values. A store planner is

Europe and Russia

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Zoomorphic Brooches in Roman Britain: Decoration or Religious Ideology?

Lindsay Allason-Jones

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

The Global Footwear Trade

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Over the past twenty years, the developed world has rapidly increased its consumption of footwear. In order to fulfill Western appetites for more fashion at a cheaper price, this demand led to sourcing further afield to countries in the developing world. Footwear is not a straightforward product to make; it is labor intensive, and where there are large pools of willing workers, its production will thrive. Today’s sourcing strategies coupled with the rapid growth of consumerism through the retail

Fashion and Feminism

Henriette Dahan-Kalev and Shoshana-Rose Marzel

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

civil rightsgenderDuring the French Revolution, dress became an important issue: one of the ways in which revolutionaries’ values were to be obtained and symbolized was through the adoption of class-less styles of clothing, which expressed the ideals of Fraternity, Liberty, and Equality.

Tailoring Traditions

John Hopkins

Source: Menswear, 2nd Edition, 2017, Fairchild Books Library

Book chapter

If people turn to look at you on the street, you are not well dressed.

Fashion Politics and Practice: Indian Cottons and Consumer Innovation in Tokugawa Japan and Early Modern England, C. 1600–1800

Beverly Lemire

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

textilescottonJapansixteenth–seventeenth centuriesEnglandsixteenth–seventeenth centuriesConsumerism, consumptionThe historical characteristics of consumer behavior have been the subject of intensive study for a generation.Among the pioneer studies see: Jan De Vries “Peasant Demand and Economic Development: Friesland 1559–1700,” in William Parker and E. L. Jones eds, European Peasants and their Markets, Princeton: Princeton University Press, 1975; Economic Policy and Projects: The Development of a

Dress as Political Ideology in Rabelais and Voltaire Utopias

Shoshana-rose Marzel

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

François Rabelais (1494–1553), a major French RenaissanceRenaissance writer and humanist, dedicated five novels to a family of giants and their adventures. Although these books are written in an amusing and satirical vein, through them Rabelais denounces Middle Ages backwardness and promotes Renaissance values; according to David M. Posner, “[t]he comic or parodic aspects of the text are, for Rabelais, inseparable from the hermeneutic act, and are essential both to accurate reading and to a recog

Ideology, Fashion and the Darlys’ “Macaroni” Prints

Peter Mcneil

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

Painted caricatures began on the “Grand TourGrand Tour” as private jokes shared between young men and their tutors. Private Italian painters working in Florence inspired the English development of this field. Etchings were made by Pier Leone Ghezzi (1674–1755) and Pietro Longhi (1702–85), and painted in Rome by English artists including Sir Joshua Reynolds and Thomas Patch (1725–82). Horace Walpole wrote in his journal thus: “Patch was excellent in Caricatura, and was in much favour with the youn

Rabbinical Dress in Italy

Asher Salah

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

The promulgation of sumptuary laws, regulating specific items of dress that might be worn by various individuals on certain occasions, is a well-known chapter of European social history from the late Middle Ages to the eighteenth century.On Jewish sumptuary legislation in general see: Salo Wittmayer Baron, The Jewish Community: Its History and Structure to the American Revolution, 3 vols, Philadelphia: Jewish Publication Society, 1942; Louis Finkelstein, Jewish Self-Government in the Middle Ages,

Paris, Capital of Fashion?

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Fluctuat nec mergitur

The Birth of Paris Fashion

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Le travail des modes est un art: art chéri, triomphant, qui dans ce siècle, a reçu des honneurs, des distinctions. Cet art entre dans le palais des Rois, [et] y reçoit un accueil flatteur.

Liberty of Dress

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Nulle personne de l’un ou de l’autre sexe ne pourra contraindre aucun citoyen ni citoyenne à se vêtir d’une manière particulière, chacun étant libre de porter tel vêtement et ajustement de son sexe que bon lui semblera, sous peine d’être considéré et traité comme suspect, et poursuivi comme perturbateur du repos public.

Fashion in Balzac’s Paris

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

La toilette est l’expression de la société.

The Black Prince of Elegance

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Eternelle superiorité du Dandy.

Fashioning the Parisienne

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

J’ai sous les yeux une série de gravures de mode. Ces costumes presentent un charme d’une nature double, artistique et historique.

Capital of Luxury and Fashion

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Je suis un grand artist, j’ai la couleur de Delacroix, et je compose. Une toilette vaut un tableau.

The Theater of Fashion

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Nous savons donc beaucoup de gré à mademoiselle Nathalie des sacrifices qu’elle fait pour ses costumes; de beaux habits sur de jolies femmes, rien n’est plus charmant.

The Private Life of Paris

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Dans ces sphères élevés le role de la femme est tout de charme et de seduction. Elle n’a d’autres devoirs à remplir que ceux qui lui sont imposés sous le nom des devoirs de société.

La Mode Retrouvée

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Chacune de ses robes m’apparaissait comme une ambiance naturelle, nécessaire, comme la projection d’un aspect particulier de son âme.

Into the Twentieth Century

Valerie Steele

Source: Paris Fashion. A Cultural History, 3rd Edition, 2017, Berg Fashion Library

Book chapter

Interviewed in 1903 about their favorite brand of corset, Mme. Réjane said, “pas besoin,” [no need] and Mlle Eve Lavaliére replied, “Je nien porte pas” [I don’t wear one].

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