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Designing with Circular Flounces and Ruffles

Connie Amaden-Crawford

Source: The Art of Fashion Draping, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Bodice and blouse designsobjectivesFlounces, circulargathered ruffles andRufflesFlounces, circularFlounces, circulardesignsDesigns with a circular flounce are the stuff of romance. Flounces recall a mood of elegance with a rich, dramatic, graceful flare.

Knit Designs

Connie Amaden-Crawford

Source: The Art of Fashion Draping, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Bodice and blouse designsobjectivesKnit designsThere is a free-spirit attitude in knitwear, which exhibits an effortless fusion of relaxed casual sportswear with modern sophistication. Fashioning knits allows the designer to create looks that offer super-feminine, whimsical design, an element of nostalgia, or a buoyant sporty look.

Defining Trend Thinking and Concepts

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

ForecastingMeme theorytrend analysisTrend forecastingtrend predictionTrend thinking Trend prediction information is important for retailers and designers alike. Often menswear design graduates want to become trend-setting designers, which means focusing on a small sector of the market. However, the majority of menswear brands prefer to provide products that most men want – that is, that are targeted at the mainstream market. Of course, creativity cannot be removed from the process, but by taking

Shape

Pat Parish

Source: Pattern Cutting. The Architecture of Fashion, 2nd Edition, 2018, Fairchild Books Library

Book chapter

Darts,in design,Fashion design is design for the body. The body will carry the design, and the garment will reveal the curves of the body or use the body to support its structure.

Sustainability and Fashion

Pat Parish

Source: Pattern Cutting. The Architecture of Fashion, 2nd Edition, 2018, Fairchild Books Library

Book chapter

Waste,Consumption,We presently face much debate about the depletion of the earth's resources and issues such as ‘peak oil’ and the consequences of global warming. Whatever the truth, we cannot blindly continue without considering ways to minimize the impact we are making on the earth.

The Design Process

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

one-off design brief, alternative approach todocumentation included in design briefdesign briefdocumentation included inbalancedefinedbriefdesign concepts ofdirective forThe design design concepts ofprocess forprocess typically begins with a document known as a design processdesign directivedesign directive, which is also called a brief or deckdeck. The directive provides a comprehensive review of the proposed initiative. It can originate internally within the company or externally with a contrac

The Exterior of the Store

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

signas signaturebalancedefinedfoodexteriorsignsThe store’s sign, on the outside of the building, makes the first impression on the shopper. It sets the look and image of the store. How the sign is designed—the materials used, the style of the typography and imagery, and the color—conveys information about the store’s brand. The exterior signage should be legible from a distance and illuminated properly for nighttime visibility. Its size and scale, in proportion to the store’s façade, the size of

Display Window Construction

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

reflectionclosed-back windows bank of windowsreflectionbalancedefinedclosed-back windows bank of windowsdisplay windowclosed-back windowsclosed-back windowsA closed-back window is the typical display window, with a full back wall, sides, and a large plate glass window facing the pedestrian or street traffic. It is also known as an enclosed windowenclosed window.

Types of Displays and Display Settings

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

display amusingtypes ofThe primary purposes of displays are to present and to promote. A display is at its best when it simply shows a color, an item, a collection, or just an idea. Types of displays include the following:

Techniques Commonly Used in Visual Merchandising

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Color is the biggest motivator for shoppers. It is what we see first, what attracts us to an object. Consumers buy because of color, before size, fit, or price, and they make this decision in less than ninety seconds. Color tells a story, sways our emotion, and causes us to react. Color has meaning and can be used to suggest environments, historic time periods, and styles. Color combined with texture evokes more insight related to the overall theme. For example the color green combined with a lea

Modular Fixtures and Systems in Store Planning

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

balancedefinedmodulesas building blocksH&Mbuilding blocks, modules asgraphicson modulesmoduleson floorsfloorgraphics onmodular fixturesfixturesconstruction ofAs you travel across the country and visit malls and shopping centers in the different cities, you discover that many store brands are designed with consistency. A ZaraZara is always a Zara, an H&M is always an H&M, and StarbucksStarbucks in a different city somehow looks just like the one back home. When a chain-store operation calls upon a

Materials and Graphics Used in Visual Merchandising and Store Design

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The more a designer knows about the woodcharacteristics ofcharacteristics of wood and its source, the better he or she can understand the degree of warmth and beauty it can bring to the fix-turing or store design. Every grain pattern is a unique masterpiece of design, texture, and wonder. These grain patterns also known as “figures or growth rings,” describe the texture found in wood such as BirdseyeBirdseye, curly, or fiddlebackfiddleback. Wood can be warm and welcoming or cool and contemporary,

Point-of-Purchase Display

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

plywoodimpulse shopping andbalancedefinedplywoodas displayersplywoodas displaysplywoodas fixturesPoint of purchase (POP) has been around since long before the cigar store Indian sculpted out of wood, clutching a handful of tobacco leaves, and garishly painted in green, red, and gold. It stood outside cigar stores and tobacco shops announcing to one and all on the street that tobacco products were sold just inside. Point-of-purchase signage probably goes back even further than the Middle Ages, whe

Exhibit and Trade Show Design

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

balancedefinedexhibits types ofExhibits are designed to showcase objects or collections with the purpose of stimulating interest and educating viewers about a particular product, idea, or organization. And while the exhibit itself is organized and orchestrated for enjoyment, enlightenment, and experience, it may also be used to market and advertise a sponsor.

Store Planning and Design

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

As retail continues to evolve so will the roles of visual merchandisers and store planners. Yesterday’s store planner is today’s “experience-maker.” The store planner is more than a space planner, decorator, and divider of the selling floor space; he or she is responsible for understanding inventory, allocation, expense control, interactive technology, strategies to increase basket size, and consumer demographics, all while communicating the corporate identity and brand values. A store planner is

The look

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The portion of a forecast that focuses on design elements, principles, and innovations interpretationis the “look forecastlook” segment of the forecast. A forecaster identifies shapes, silhouettes, and combinations of features that contribute to the total look. The process consists of researching the similarities and differences across different design practices and then editingediting, interpreting, analyzinganalyzing, and predicting the upcoming direction of looks to come. By observing design c

Creating and presenting a forecast

Chelsea Rousso and Nancy Kaplan Ostroff

Source: Fashion Forward. A Guide to Fashion Forecasting, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

fashion forecastsfinalThe two portions of a final fashion forecast include a visual portion and a written portion. To stylecreate a professional-quality forecast, a visually stimulating product and a compelling script must be developed. The fashion forecastsvisual portionvisual portion is made up of presentationpresentation boards, computer-generated slides, or imagery created for the Web. The fashion forecastswritten portionwritten portion can be verbally presented to an audience through a scrip

Culture and Consumer Behavior

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

A Century of Fashion

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

As Coco Chanel, Coco,Chanel once observed, “Fashion is not something that exists in dresses only. Fashion is in the sky, the street, fashion has to do with ideas, the way we live, what is happening.” Every part of life, including economic conditions, political events, health issues, cultural happenings, and more, affects what people wear, how it is produced, how people buy it, and how much they are able or willing to pay for it.

Men's Apparel

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The oldest of the domestic apparel industries, the menswear industry gave birth to the women's and children's wear industries. It got its start in the late 1700s. Prior to that, the rich patronized tailor Slop shops,shops, where their clothing was custom-made or fitted to them. Everyone else wore homemade clothing.

Home Fashions

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The types of furnishings and household accessories in contemporary American homes are based primarily on models and ideas that the early European immigrants brought with them. Most of our beds and eating utensils, for example, are Western. But many of the fabrics and other material, the decorative patterns, and the objects themselves originated in the East and came to America through rather than from Europe. The Crusaders imported the rugs that covered the floors in medieval European castles, and

Children's and Teens' Apparel

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

World War II,Demographics,children’s, tweens’, and teens’ apparel,Baby boom generation,The apparel industry is not the only potential beneficiary of the growing interest in dressing children well. Psychologists believe that clothes play an important role in shaping and guiding a child's self-image. As parents understand the role that clothes play at various stages of a child's growth, they can help to ensure that a child's appearance will enhance his or her striving to become a mature, self-confi

Product Development

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Product development,merchandiser role in,Product development,designer role in,Knock-offs,Anchors,American Apparel and Footwear Association,Product lines of apparel are created and styled for wholesale presentation several times, or seasons, per year. In the fashion industries, a product line is simply called a line. A line encompasses not only the individual item of apparel or accessories but the entire season's production from that manufacturer as well. The term line is used for moderate- and po

The Business of Fashion

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The business of fashion contributes significantly to the economy of the United States through the materials and services it purchases, the wages and taxes it pays, and the goods and services it produces. The fashion business is one of the largest employers in the country. Even though employment has declined by almost half since the industry boom in the early 1970s, the fashion business remains one of the largest employers in the country. According to the Department of Commerce, the United States

Careers in Fashion

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Quick response (QR) code,Magazines,Godey's Lady's Book (magazine),Auxiliary services, in fashion industry,offered by the media,Advertising and publicity,radio,Successful brands require effective communication. Utilizing media outlets such as print, television, Radio, advertising on,radio, social Broadcast media,Televisionmedia, and the Internet, promotions on,Websitesinternet is crucial to developing and delivering the brand message to the consumer. Media outlets offer three broad categories of s

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