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Digital Color Media and Technology

Edith Anderson Feisner and Ronald Reed

Source: Color Studies, 3rd Edition, 2014, Fairchild Books Library

Book chapter

After reading this chapter, you will be able to:

Color and the Elements of Design

Edith Anderson Feisner and Ronald Reed

Source: Color Studies, 3rd Edition, 2014, Fairchild Books Library

Book chapter

After reading this chapter, you will:

Fashion’s Digital Body: Seeing and Feeling in Fashion Interactives

Eugenie Shinkle

Source: Fashion Media. Past and Present, 2013, Berg Fashion Library

Book chapter

For many years, the photograph has been fashion’s primary media form. Over the past decade, however, the dissemination of fashion has grown to encompass much more than still images: it now includes films, podcasts, Web sites, sound works, online magazines and other forms—all increasingly articulated around virtual bodies and located in virtual spaces. These days, the launch of a collection by a major fashion house is accompanied by a cross-platform media experience: ‘streamed as a YouTube runway

The photoshoot in production

Jacqueline McAssey and Clare Buckley

Source: Basics Fashion Design 08: Styling, 2011, Fairchild Books Library

Book chapter

All fashion shoots will need forward planning to ensure the day runs as smoothly as possible. Who takes the role is up to the team to discuss but production planning can often be split between the photographer and stylist, or another person can be brought on board should the job become too big. Consider the following production issues:

The Technical Package

Paula J. Myers-McDevitt

Source: Apparel Production Management and the Technical Package, 2011, Fairchild Books Library

Book chapter

A technical package (tech-pack, TechPack, techpack, or teck pac) is an assemblage of information required by an apparel manufacturer to create, put together, and package a garment. In other words, the tech-pack encompasses all the garment specifications needed before mass production. The package can be simple or complex, depending on the user’s needs. The design of a technical package, also known as a production package, varies greatly within the industry. As mentioned previously, parts of the do

The framework

Alex Russell

Source: The Fundamentals of Printed Textile Design, 2011, Fairchild Books Library

Book chapter

Printed textile design has a long history. Images over 4000 years old in Egyptian tombs show patterned clothing and there is evidence that similar fabrics existed in the same period in Eurasia. Whilst it is likely that these would have been hand painted, the use of blocks to stamp pattern onto cloth is believed to date back at least 2000 years in India; similar technology existed in China at the same time, although it is unclear if this was specifically used for printing textiles.

Fashion portfolios

John Hopkins

Source: Basics Fashion Design 05: Fashion Drawing, 2010, Fairchild Books Library

Book chapter

‘You are only as good as the people you dress.’

Organization and Contents

Janace Bubonia-Clarke and Phyllis Borcherding

Source: Developing and Branding the Fashion Merchandising Portfolio, 2007, Fairchild Books Library

Book chapter

Organization is one of the most critical steps in the development of a portfolio and depends primarily on its intended use. If you are a recent graduate applying for entry-level positions in the industry, then your portfolio may be either general or focused, depending on the range or type of work you select to present and the requirements of the positions for which you are applying. If you anticipate a job change within the fashion industry or apply for a promotion within the company at which you

Use of Technology in Portfolio Development

Janace Bubonia-Clarke and Phyllis Borcherding

Source: Developing and Branding the Fashion Merchandising Portfolio, 2007, Fairchild Books Library

Book chapter

The first decision you need to make is the platform that is best for your needs. The two main platforms are Microsoft Windows (PC) and Macintosh (Mac). It is important for you to research both and determine which is best for you. The majority of software used in the fashion industry is available in both platforms with only slight differences. Most people have a definite preference for one or the other and become proficient in that platform. If you choose Mac, then your files will open easily on t

Creating Textile Patterns with Photoshop

Jemi Armstrong, Lorrie Ivas and Wynn Armstrong

Source: From Pencil to Pen Tool. Understanding and Creating the Digital Fashion Image, 2006, Fairchild Books Library

Book chapter

Chapter 9 focuses on digital textile design and explains how to create fresh and vibrant textile patterns and prints. You will learn how to apply digital tools to the traditional process of color reduction and color replacements. The basic techniques of creating seamless patterns and saving these patterns within a preset manager are also covered.

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