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Gucci

Vanessa Semmens

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

The Branding Process Phase One: The Brand Decision and Positioning

Kaled K. Hameide

Source: Fashion Branding. Unraveled, 2011, Fairchild Books Library

Book chapter

We can start by defining branding as follows:

Luxury Fashion Brands

Kaled K. Hameide

Source: Fashion Branding. Unraveled, 2011, Fairchild Books Library

Book chapter

The term LUXURY is actually a relative one. What may be luxury to one person or one culture may not be so to another, and what used to be luxury in the past may not be so in the future— in fact, it may even be considered standard. Nevertheless, we all seem to share some common understanding of what luxury ought to be. Just mention the word “luxury” and a mental image is automatically triggered. A few descriptions pop into most people’s minds, such as expensive, creative, trendy, exclusive, high q

Production Management

Paula J. Myers-McDevitt

Source: Apparel Production Management and the Technical Package, 2011, Fairchild Books Library

Book chapter

Production is the functional department of any apparel company. The production department is responsible for making sure that raw goods are procured and made into finished goods. Learning the workings of the production department is critical to understanding the value of the technical package, which you will learn about in Part III of this text.

Gucci

Gillion Carrara

Source: The Berg Companion to Fashion, 2010, Berg Fashion Library

Encyclopedia entry

Iribe, Paul

Michelle Tolini Finamore

Source: The Berg Companion to Fashion, 2010, Berg Fashion Library

Encyclopedia entry

Ford, Tom

Alistair O’Neill

Source: The Berg Companion to Fashion, 2010, Berg Fashion Library

Encyclopedia entry

Accessories! Accessories! Accessories!

Nancy Plummer

Source: Your Personal Style, 2009, Fairchild Books Library

Book chapter

“The accessory is always a delicate balance between good and bad taste. In other words, a handbag may either make or break an outfit.”

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