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Brand Identity and Protection

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Fashion footwear is a complex industry where many variables converge to present brands with challenges that test their ability to become, and remain, credible. It is this credibility that is crucial for brands to survive, not just short term, but long term. And it is this credibility, in the eyes of the consumer, that allows brands to charge far in excess of production costs and overheads, and therefore yield greater profit.

Clements Ribeiro

Amber Jane Butchart

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Contemporary Accessory Designer Profiles

Aneta Genova

Source: Accessory Design, 2012, Fairchild Books Library

Book chapter

Chapter Three profiles seven of today’s leading accessory designers and design firms—Miuccia Prada, Carlos Falchi, Nike, Christian Louboutin, Kate Spade, Jimmy Choo, and olsenHaus. After reading this chapter, you will understand how building and maintaining a strong brand image leads to success in this competitive design business.

Footwear

Giorgio Riello

Source: Berg Encyclopedia of World Dress and Fashion. West Europe, 2010, Berg Fashion Library

Encyclopedia entry

The importance of shoes in twenty-first-century Western society extends well beyond their functional use. Through their material appearance—their texture, weight, and design—shoes express abstract ideas that range from sexual appeal to allure, smartness, and informality. Shoes, therefore, are not just accessories that decorate the body or allow people to embrace the latest fashion; they convey messages that are understood across society. High heels stand for exaggerated femininity; red shoes for

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