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Digital Storytelling

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

In order for a brand to efficiently engage with their audience on social media they must be able to curate, share and convey their story. To show measureable results in real-time social space, marketers (social media strategists) must first develop and convey a strong media story about a brand. Storytelling is critical; it enables the consumer to experience different elements of that brand. In this chapter, we will explore a changing of the narrative, from brands being the storytellers to consume

The Jewelry Industry

Carol Anne Dickson

Source: Berg Encyclopedia of World Dress and Fashion. The United States and Canada, 2010, Berg Fashion Library

Encyclopedia entry

From early times, men and women have sought to adorn themselves. The desire to adorn the body answered several needs: communication of identity, including status and kinship, as well as symbols of protection and spiritual beliefs. The desire to express beliefs, status, and affiliations grew as the number of family members grew and the number of families who formed groups expanded. It is certain that jewelry antedates clothing. Whether it was worn for artistic display or utility, we do not know fo

Fine Jewelry

Celia Stall-Meadows

Source: Know Your Fashion Accessories, 2004, Fairchild Books Library

Book chapter

“A woman needs ropes and ropes of pearls.”

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