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Seeing the cyborg—eye-shading, cool, and the hi-tech body (1910–present)

Vanessa Brown

Source: Cool Shades. The History and Meaning of Sunglasses 2015

Book chapter

Exploring speed in the last chapter has already enabled us to consider some aspects of the relationship between sunglasses and modern technologytechnology. But this relationship goes further. Sunglasses became a more general sign of encounters with the wonders and perils of modern technology; in the early days of TV advertising, sunglasses were worn by immaculate, 1950s housewives shading their eyes from the terrifying brilliance of whites achieved with innovative washing powders.

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