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Knit Designs

Connie Amaden-Crawford

Source: The Art of Fashion Draping, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Bodice and blouse designsobjectivesKnit designsThere is a free-spirit attitude in knitwear, which exhibits an effortless fusion of relaxed casual sportswear with modern sophistication. Fashioning knits allows the designer to create looks that offer super-feminine, whimsical design, an element of nostalgia, or a buoyant sporty look.

Fashion Lexicon: Terms, Icons, History, and Inspiration

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Fashioncommunication inIn this chapter you will learn:

Understanding Product Trends: What Customers Buy

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

product line,As a buyer, you must plan and control the kinds of products that will be offered in your store or department. In other words, you must be concerned with the merchandise mix,merchandise mix—the types or mix of products that are available for customers to purchase. The merchandise mix that you select should meet the specific needs of your customers. It must be frequently monitored because an appropriate mix today might not contain the right products tomorrow.

Clothes of Carnival: Personal Puppeteering and Role Play

Adam Geczy

Source: The Artificial Body in Fashion and Art. Marionettes, Models, and Mannequins, 2018, Berg Fashion Library

Book chapter

puppetMolière (Jean-Baptiste Poquelin)The Imaginary InvalidKepler, JoannesGalilei, GallileoDescartes, Renécommedia dell’arteAh! ah! ah! ah! How I have made them scared! Here we have some fools who fear me, me who fears others. I’faith! It is only about playing face in this world. Had I not played the lord, and had not played the hero, they wouldn’t have bothered nabbing me. Ah! ah! ah! ah!

Sneakers as Fashion: Reclaiming Masculine Adornment

Yuniya Kawamura

Source: Sneakers. Fashion, Gender, and Subculture, 2018, Berg Fashion Library

Book chapter

Fashion is considered as a complex social practicepractice in which challenges to reform male appearances are sometimes made by figures with the powerpower to expect obedience. Men have also used their appearance as a strategy of refusal or disinterest in the dominant culture that surrounds them. Others have been reformers who tried to convince the populace that their model of dress would lead to better social relationships. (McNeil 2009: 15)

Sneakers as a Symbol of Manhood: Wearing Masculinity on Their Feet

Yuniya Kawamura

Source: Sneakers. Fashion, Gender, and Subculture, 2018, Berg Fashion Library

Book chapter

There is a consensus among dress and fashion scholars that human footwear was not always gendered, but there are different accounts as to when footwear became gender-specific. The distinction between ladies’ shoemakers and men’s shoemakers in the eighteenth century clearly indicates that footwear was gendered.

Sneakers as A Subculture: Emerging From Underground to Upperground

Yuniya Kawamura

Source: Sneakers. Fashion, Gender, and Subculture, 2018, Berg Fashion Library

Book chapter

It [subculture] has come to signify the twentieth-century category for youth groups who possess some sort of marked style and shared affiliations. Whereas sociologists use the term to describe an infinitely wider array of groups—sport fishermen, West Texas Baptists, or toy train hobbyists—“subculture” is more popularly used to characterize groups of young people. (Clark 2003: 223, footnote 2)

Academic Research on Footwear

Yuniya Kawamura

Source: Sneakers. Fashion, Gender, and Subculture, 2018, Berg Fashion Library

Book chapter

Human beings have been covering their feet and wearing some form of footwear for centuries. While there are countless accounts on who created the first shoes or why/where they were first made, the primary common reason for wearing shoes was to protect feet from an unpleasant or dangerous natural environment. For instance, an American sailor’s shoe in the nineteenth century was made out of hemp cord because it provided traction even when it was wet, and double rubber-walled insulated boots were ma

Introduction: Placing Sneakers within Sociology

Yuniya Kawamura

Source: Sneakers. Fashion, Gender, and Subculture, 2018, Berg Fashion Library

Book chapter

Footwear is a garment characterized by a long history. In prehistoric times, it was a simple piece of wood or leather and was used to protect the foot. Today shoes are more than functional objects. They convey a wide range of meanings associated with fashion, style, personality, sexualitysexuality, gender, and classclass. (Riello 2006: 1)

Conclusion: Future Directions And Possibilities in Footwear Studies

Yuniya Kawamura

Source: Sneakers. Fashion, Gender, and Subculture, 2018, Berg Fashion Library

Book chapter

I initially came to Japan as a teacher. I wanted to be here because there are great sneakers in Japan. Then friends back home started asking me to buy some pairs that are found only in Japan. I started getting so many orders, and I became so busy that I had to quit my teaching job. I now buy and sell sneakers full-time in Tokyo.

The Sneaker Subculture From Durkheimian Perspectives

Yuniya Kawamura

Source: Sneakers. Fashion, Gender, and Subculture, 2018, Berg Fashion Library

Book chapter

practicetheory andWhat is the purpose of explaining a subculture from a theoretical viewpoint, such as Durkheim’s? There is no sociologysociology without a theory. A social phenomenon without a theory would be a simple description of what goes on around us. As Mills, C. WrightMills (1959) argues, if theory is not connected to practical research, it remains abstract without any concrete evidence and is therefore meaningless. It has to be able to represent people’s ways of living. Similarly, resear

Sleeves, Collars and Circles

Pat Parish

Source: Pattern Cutting. The Architecture of Fashion, 2nd Edition, 2018, Fairchild Books Library

Book chapter

Collar Eton,fundamentals,With a unique sleeve design, and no other design features, a garment can look extraordinary. Sleeves are an important part of pattern cutting; the pattern cutter must be sensitive to this – after all, the exact length and angle of a shoulder line could be critical to the designer's ‘handwriting’ of the season. A pattern cutter must also consider the best type, shape and fit of sleeve to express the design. There is a distinct relationship between shoulder and sleeve, and

Mannequins and Alternatives

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

There are some exciting new trends taking place in the mannequin industry. Manufacturers are consulting with visual merchandisers about their needs, and their response has influenced the design and customization of mannequins. Some companies are offering mannequins with arms that detach magnetically instead of using the traditional interlocking hardware.

Fashion Accessory Display

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

settingOne way to show fashion accessories is to make them part of the total look. This provides the shopper with a setting, or background, for those accessories, creating a sense of time, place, and occasion—and a distinctive and memorable style. The difference between a dress or suit carefully fitted on a form and the display of that same garment accessorized with a scarf, jewelry, and a bag slung over the shoulder, along with the right style and color of shoes, is the difference between “just

History, Art, and Plastic Bags: Viewing South Africa Through Fashion

Victoria L. Rovine

Source: Modern Fashion Traditions. Negotiating Tradition and Modernity through Fashion, 2018, Berg Fashion Library

Book chapter

Victoria Rovine develops a fascinating reflection as to how a prosaic global commodity, namely, the ubiquitous plastic bag, has become a fashion icon in South Africa. Labelled as ‘China bags’ (reflecting their country of manufacture), Rovine explores the collections of two South African fashion designers who base their work around the potential of these plastic containers. They have transformed the global bag into a distinctively local fashion icon as a symbol of the mixed messages of postmoderni

Punk Style Past and Present

Monica Sklar

Source: Punk Style, 2018, Berg Fashion Library

Book chapter

leatherbeltshooded sweatshirt (hoodie)craftreconfiguredcolorblackapparelself-identified punkWhat is punk dress and how did it get that way? For some punk style is an obvious reference to green mohawkmohawk hair, a leather jacket, plaid plaidpantspants, and bootscombat bootscombat bootsboots. For others it is an oversized hooded sweatshirt and jeans, clean white shoes, and a wallet accessorychainchain. Some say it is a current caricaturecaricature logosof bandsof a dead movement while others say i

Punk Style Motivations and Explanations

Monica Sklar

Source: Punk Style, 2018, Berg Fashion Library

Book chapter

There is no simple way to answer the question “why does someone dress in a punk style?” Motivations cannot be entirely quantified, however there are dominant themes that drive many to make stylistic choices toward a punk look. Punk style is a way to express individual identity, as it addresses internal emotions as well as lifestyle choices and position within society. The individual choosing punk dress may be expressing internal feelings as well as trying to find external recognition for his or h

Accessories

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Footwear has always had a place in history and literature. From childhood, we read about gallant heroes in seven-league boots, princesses in glass slippers, Mercury with winged feet, and, of course, the magic ruby slippers that took Dorothy from the Land of Oz back home to Kansas.

Innerwear, Bodywear, Legwear

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In the past, the manufacturing and marketing of men's and children's underwear was driven by considerations of practical functionality, but lately, these segments of the apparel industry have also felt the impact of fashion. Through mergers and acquisitions, producers of men's and children's underwear have become divisions of more diversified apparel firms. This trend is discussed later in this chapter.

Fashion Accessories Presentations

Linda Tain

Source: Portfolio Presentation for Fashion Designers. Fourth Edition, 4th Edition, 2018, Fairchild Books Library

Book chapter

category specificsThe major areas of Categoriesfashion accessoriesfashion accessories are the following:

“All of Me”: Billie Holiday

Carol Tulloch

Source: The Birth of Cool. Style Narratives of the African Diaspora, 2018, Berg Fashion Library

Book chapter

Music is our witness, and our ally. The beat is the confession which recognises changes and conquers time. Then, history becomes a garment we can wear and share, and not a cloak in which to hide; and time becomes a friend.

Zoomorphic Brooches in Roman Britain: Decoration or Religious Ideology?

Lindsay Allason-Jones

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

The Fashion Footwear Consumer

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Consumer behavior is the study of how individuals make decisions about how to spend their available resources, time, money, and effort when purchasing products. This chapter will cover the key concepts underpinning the behavior consumers display when searching for, purchasing, wearing, evaluating, and disposing of footwear. It is important to make the distinction between the customer who is the purchaser of shoes—either an individual or a retailer buyer—and the consumer who is the end user or wea

Footwear Design, Construction, and Production

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Footwear production is costly and time consuming. Historically, shoes would have been made in the country where they were destined to be sold to the end consumer, where footwear “brands” were signs of good quality and durability rather than style statements. However, in recent times the inevitable and unstoppable development of offshore production, speed of change in fashion, and consumer requirements have meant that the location of footwear production has changed dramatically.

The Global Footwear Trade

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Over the past twenty years, the developed world has rapidly increased its consumption of footwear. In order to fulfill Western appetites for more fashion at a cheaper price, this demand led to sourcing further afield to countries in the developing world. Footwear is not a straightforward product to make; it is labor intensive, and where there are large pools of willing workers, its production will thrive. Today’s sourcing strategies coupled with the rapid growth of consumerism through the retail

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