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Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Footwear has always had a place in history and literature. From childhood, we read about gallant heroes in seven-league boots, princesses in glass slippers, Mercury with winged feet, and, of course, the magic ruby slippers that took Dorothy from the Land of Oz back home to Kansas.

Nine: Eyes Beyond the Brand: Warby Parker

Joseph H. Hancock

Source: Brand Story. Cases and Explorations in Fashion Branding, 2nd Edition, 2016, Fairchild Books Library

Book chapter

Eyeglasses are made and manufactured by a small number of companies. To understand the eyeglasses industry it is important to know who the key players are in this market. Merchandisers must also understand the eyewear markets because most fashion designers and luxury brands carry sunglasses as a key entry point for consumers to buy into the brand. Cologne, handbags, and eyewear are usually three of the most purchased items. This chapter summarizes some of the key brands in the eyeglasses markets


M. Catherine Daly

Source: Berg Encyclopedia of World Dress and Fashion. Global Perspectives, 2010, Berg Fashion Library

Encyclopedia entry

Eyeglasses are traditionally defined as a frame that holds lenses that sit on the bridge of the nose and atop the ears. They may simultaneously improve vision, protect the wearer and enhance their appearance. Over time, vision, protection, aesthetics and fashion have contributed to the necessity as well as popularity of eyeglasses. There are many related terms for eyeglasses and some have more cache in different parts of the world as well as different eras. Eyewear comes into use in the 1920s, em

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