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What Is Visual Merchandising?

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Visual merchandising, once called display, has evolved from its origins as a store’s decorative arts department to its current status as a sales-supportive entity that impacts store design, store signage, departmental merchandise placement and display, store atmospherics, and store brand image. Where once the display department was charged with “making pretty,” the visual merchandising department is now challenged with “making sales.” In a large corporate retail operation, it is generally part of

Layout and Fixtures for Fashion Apparel

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Think of a retail store as a box that’s enclosed by ceiling, walls, windows, and floor. The strategic design of the store involves its exterior aspect (storefront and surroundings) and its interior (walls, floors, windows, doors, signage, lighting, furniture, and fixtures) as well as the arrangement of merchandise, fixtures, and displays on the selling floor. The total effect of these elements creates a statement about what shoppers will find in the box— retail atmosphere.

Fashion Apparel Wall Setups

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Walls are the largest selling tool and one of the most important fixtures in any retailer’s overall selling strategy. Effective use of store walls as selling tools meets several visual merchandising objectives. Well-designed walls capture shoppers’ attention as they enter the retail space. Wall displays draw shoppers farther into the store, exposing them to as much merchandise as possible. Wall presentations communicate fashion information, and they encourage multiple purchases. Clearly, the more

Fashion Apparel and Accessory Coordination

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Style is a way to say who you are without having to speak.”

Home Fashion Presentation

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

There was a time when home fashion referred only to wall coverings, paints, window treatments, and furniture. Today the steady influx of well-designed home products involves everything from pots, pans, and pepper mills for the kitchen to bedding and blankets for the bedroom. Shoppers care passionately about all the trappings of their lives, not merely what they wear. Williams-Sonoma, Inc. (www.williamsonomainc.com) says it very well: “People love their homes. They form lifelong memories and creat

Lighting

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Lighting plays a major role in defining and strengthening a store’s brand identity. It contributes to the overall atmosphere and feel of the entire store environment. Think about the lighting in a Victoria’s Secret store. It may remind you of the lighting in your own home, soft and warm with highlights and shadows. Compare that mental image to the lighting in a Walmart—bright, cool, and shadow-free. Now imagine Victoria’s Secret with Walmart’s lighting and vice versa. Aside from the fact that suc

Grocery and Food Service Stores

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Just as fashion has touched every item in the home, from trend-colored vegetable brushes to Zen-style bamboo place mats, fashion has reached out to food. Minneapolis-based Byerly’s said it best with its “You Are What You Eat” special event, which launched the opening of its Maple Grove, Minnesota, store. Byerly’s unusual promotional show featured fashion models dressed in outfits fabricated or trimmed in food products such as cinnamon sticks, chocolate pieces, and Coca-Cola cans. See Figure 10.1

Visual Merchandising

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“Last year, the windows were more interactive—we captured people’s expressions looking at the windows and posted them on Facebook. This year, they’re more whimsical and magical.”

Designing and Fixturing Brick-and-Mortar Premises

Jay Diamond, Ellen Diamond and Sheri Litt

Source: Fashion Retailing. A multi-channel approach, 3rd Edition, 2015, Fairchild Books Library

Book chapter

Before fashion retailers make any decisions concerning what shape the store’s exterior and interior will take, they must first examine their objectives, image, and choice of location. If, for example, the operation is one that specializes in off-price fashion merchandise, uses the self-selection method of selling, and is located in an outlet power center, the design needs will be entirely different from those of the company that specializes in high fashion, stocks designer labels, emphasizes serv

The Importance of Visual Merchandising to Stores

Jay Diamond, Ellen Diamond and Sheri Litt

Source: Fashion Retailing. A multi-channel approach, 3rd Edition, 2015, Fairchild Books Library

Book chapter

Ideally it is best to have in-house staff to provide the creative and developmental concepts of visual merchandising and to carry them out at a moment’s notice, if necessary. In reality, however, this luxury is limited to those giant fashion merchants with department stores encompassing enormous square footage in their flagships—and some branches—and the budgets necessary to make them visually appealing.

Display Design Basics

Sarah Bailey and Jonathan Baker

Source: Visual Merchandising for Fashion, 2014, Fairchild Books Library

Book chapter

Within visually merchandised spaces, lines play an essential part in drawing the customer’s eye around a space.

Space Planning Principles

Sarah Bailey and Jonathan Baker

Source: Visual Merchandising for Fashion, 2014, Fairchild Books Library

Book chapter

The most important factor for any retailer is to define its product and inform its customers of the product ranges and available choices. While visual merchandising is used to attract customers, it is also necessary to define a brand’s image and encourage brand loyalty by creating a pleasurable and memorable shopping experience. Key indicators include:

Research and Design

Sarah Bailey and Jonathan Baker

Source: Visual Merchandising for Fashion, 2014, Fairchild Books Library

Book chapter

There are numerous ways to enhance creative thinking: reading publications, experiencing different cultures, surrounding oneself with other creative people, visiting shows, exhibitions and galleries and so on. As visual researchers we already do these things, but we can be more strategic with the creative processes. The following section outlines techniques that can be used as starting points to activate the creative thinking process.

Finding the Right Location for the Business

Michele M. Granger and Tina M. Sterling

Source: Fashion Entrepreneurship. Retail Business Planning, 2nd Edition, 2012, Fairchild Books Library

Book chapter + STUDIO

The entrepreneur’s ultimate objective in deciding where a business should be located is to position the business at a site that will maximize the likelihood of success. Choosing a location is a matter of selecting the place that best serves the needs of the business’s target market. Sometimes, the general location for the business may be limited to the area where the entrepreneur lives. If there are no such limitations, the location selection may begin with a broad regional search that is systema

Why Do We Display?

Martin M. Pegler

Source: Visual Merchandising and Display, 6th Edition, 2012, Fairchild Books Library

Book chapter

After You Have Read This Chapter, You Will Be Able To Discuss

Line and Composition

Martin M. Pegler

Source: Visual Merchandising and Display, 6th Edition, 2012, Fairchild Books Library

Book chapter

After You Have Read This Chapter, You Will Be Able To Discuss

Light and Lighting

Martin M. Pegler

Source: Visual Merchandising and Display, 6th Edition, 2012, Fairchild Books Library

Book chapter

After You Have Read This Chapter, You Will Be Able To Discuss

Types of Display and Display Settings

Martin M. Pegler

Source: Visual Merchandising and Display, 6th Edition, 2012, Fairchild Books Library

Book chapter

After You Have Read This Chapter, You Will Be Able To Discuss

Store Interiors

Martin M. Pegler

Source: Visual Merchandising and Display, 6th Edition, 2012, Fairchild Books Library

Book chapter

After You Have Read This Chapter, You Will Be Able To Discuss

Mannequins

Martin M. Pegler

Source: Visual Merchandising and Display, 6th Edition, 2012, Fairchild Books Library

Book chapter

After You Have Read This Chapter, You Will Be Able To Discuss

Alternatives to the Mannequin

Martin M. Pegler

Source: Visual Merchandising and Display, 6th Edition, 2012, Fairchild Books Library

Book chapter

After You Have Read This Chapter, You Will Be Able To Discuss

Dressing the Three-Dimensional Form

Martin M. Pegler

Source: Visual Merchandising and Display, 6th Edition, 2012, Fairchild Books Library

Book chapter

After You Have Read This Chapter, You Will Be Able To Discuss

Fixtures

Martin M. Pegler

Source: Visual Merchandising and Display, 6th Edition, 2012, Fairchild Books Library

Book chapter

After You Have Read This Chapter, You Will Be Able To Discuss

Visual Merchandising and Dressing Fixtures

Martin M. Pegler

Source: Visual Merchandising and Display, 6th Edition, 2012, Fairchild Books Library

Book chapter

After You Have Read This Chapter, You Will Be Able To Discuss

Modular Fixtures and Systems in Store Planning

Martin M. Pegler

Source: Visual Merchandising and Display, 6th Edition, 2012, Fairchild Books Library

Book chapter

After You Have Read This Chapter, You Will Be Able To Discuss

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