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Menswear Retail and Trends

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

Retailtrend services by Retail – referring to the broader concept of the commercial activity of selling and buying – is one of the largest sectors to use trend services. Trend data and information can be used in numerous ways and in various sectors of menswear retail. For example, it can be used in the design of the actual product, if the retailer has its own brand, or it can be used in buying as an investment guide for the next season. Merchandisers work closely with buyers and with designers in

Today’s Buying Environment

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Retailing consists of all the business activities involved in the selling of goods and services to the ultimate consumers. Retailing, however, does not always require a store. Catalog sales, vending machines, e-commerce, and mall kiosks all fit within the scope of retailing. No matter where retailing occurs, however, someone must perform the buying function. Buying is the business activity that involves selecting and purchasing products to satisfy the wants and needs of consumers. Buying involves

Tastemakers—Hunt for the Incipient Taste

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

The discussion about trends has been sinking to a lower, very public level. Sofi Fahrman’sFahrman is a Swedish fashion journalist who writes about fashion in the Swedish tabloid Aftonbladet. fashion magazine writes about trends. I would never humiliate myself and write about stuff like trends. Fashion intellectuals don’t do trends. I only work with trends when I have advertising clients.

South America

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Fashion Retailing

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Since the earliest days of civilization, people have been swapping, trading, or selling good to each other. Trade centers evolved, primarily out of convenience, as bazaars, markets, and fairs, where buyers and customers could come to a single location to compare and shop for a wide variety of goods. Not until the mid-1800s and the opening of the first department store—the Bon Marché in Paris—did modern merchandising as we know it begin to develop. Even then, it developed differently in the United

The Retail and E-Tail Landscape

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

In this chapter, key retailers are explored in some of the most significant marketplaces for fashion footwear, identified by the largest numbers of pairs purchased per capita. These markets have been identified as the United States and the UK, as both markets have the highest number of pairs purchased per head (via The World Footwear Yearbook, http://www.worldfootwear.com). Case studies demonstrating the changing face of retail and e-tail are examined, within different product sectors and at diff

Visual Merchandising and Design Concepts for Retail, E-Tail and Wholesale

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Through the exploration of key visual merchandising and design principles, this chapter discusses some of the challenges that are specific to footwear and how these obstacles are overcome through the use of innovative and practical solutions in wholesale, retail, and now e-tail.

Turkey

Elida Camille Behar, Shubhapriya Bennur and Serkan Yalcin

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

Turkeyemerging marketsTurkeyAfter reading this chapter, you will

Nontraditional Retailing

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Changing shopping preferences and emerging technology have encouraged retailers to alter some of their customary methods of communicating about their stores and the products they sell. In some cases, retailers have even changed where and how their goods are sold. These new retailing strategies may affect your career path because they are opening up new opportunities for visual merchandisers. You’ll never be able to say that visual merchandising is static. There are several developing trends discu

Strategic Marketing in the Digital Age

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

In this chapter, we will take a closer look at social media marketing’s role in integrated marketing communication strategies, social influence marketing, and affiliate alliances. Through interviews with digital and marketing industry leaders, we will learn the steps involved in the planning stages of a digital strategy and the growth of influencer power. We will also evaluate how brands and retailers approach strategy development, execution, and assessment of their marketing efforts across multi

Fashion marketing and digital technologies

Clare Harris

Source: The Fundamentals of Digital Fashion Marketing, 2017, Fairchild Books Library

Book chapter

Fashion—styles and trends in clothing and accessories—is an important part of our culture and economy. The fashion system is a term used to describe everything that is part of fashion—its art and craft, business and industry, production and consumption, and the language and imagery it uses.

Fashion and mobile media

Clare Harris

Source: The Fundamentals of Digital Fashion Marketing, 2017, Fairchild Books Library

Book chapter

Mobile devices allow customers to shop at any time on whatever device they want to use. Because of this, mobile marketing focuses less on the devices that are used and more on the customer’s ‘journey’.

Digital spaces and innovations

Clare Harris

Source: The Fundamentals of Digital Fashion Marketing, 2017, Fairchild Books Library

Book chapter

Changes in digital technologies, increased online connectivity, and new shopping habits have all played a role in the shift towards an omni-channel shopping experience. The choice and personalization of services that consumers now experience online also needs to translate across to physical stores.

South Korea

Ji Hye Kang, Shubhapriya Bennur, Sowon Hahn, Junghwa Son, Sung Ha Jang and Youngsoo Ha

Source: Retailing In Emerging Markets, 2nd Edition, 2017, Fairchild Books Library

Book chapter

South Koreaoverview and historySouth KoreaAfter reading this chapter, you will

The Fashion Buyer

David Shaw and Dimitri Koumbis

Source: Fashion Buying. From Trend Forecasting to Shop Floor, 2nd Edition, 2017, Fairchild Books Library

Book chapter

A fashion buyer is the individual or group of individuals (the buying team) whose primary role is to purchase merchandise for a retail organization. They work diligently in researching trends; sourcing materials and/or product; creating seasonal buying plans; and working with outside vendors and designers to produce a range that will be distributed through various retail channels such as brick-and-mortar locations, online stores, and/or catalogs.

Designing for different markets

Elinor Renfrew and Colin Renfrew

Source: Developing a Fashion Collection, 2nd Edition, 2016, Fairchild Books Library

Book chapter

Haute couture is the highest, most specialist market level. Couture is preindustrial fashion based around privately commissioned ateliers (workshops) producing handmade, bespoke garments fitted to clients who appreciate the highest quality and utmost privacy. Established houses, such as Chanel, Givenchy, Dior, and more recently Gaultier, are members of the Chambre Syndicale de la Haute Couture and show their couture collections in Paris over three days in January and July. Currently there are onl

Communicating to Customers Through Electronic Media

Jay Diamond, Ellen Diamond and Sheri Litt

Source: Fashion Retailing. A multi-channel approach, 3rd Edition, 2015, Fairchild Books Library

Book chapter

This is the “Age of Information” in retail, and shoppers are smarter, have more choices and are more price savvy. The new paradigm in retail directly impacts businesses now more than ever as the consumers’ expectations have changed, mostly due to technology. Smart phones and personal tablet devices empower casual and experienced shoppers alike with real-time information on every product ever sold. Consumers have immediate access to prices, product specifications, and alternative stores. Consumers

Servicing the Fashion Shopper

Jay Diamond, Ellen Diamond and Sheri Litt

Source: Fashion Retailing. A multi-channel approach, 3rd Edition, 2015, Fairchild Books Library

Book chapter

In this age of multi-channel retailing, personal selling goes far beyond the confines of the brick-and-mortar operations. Many websites have links that directly connect the shopper with a responsive salesperson. Catalog users calling in their selections are greeted by company representatives who are not only there to take orders but also to answer questions and perhaps use “suggestion selling” for additional merchandise to expand the purchase.

The Nature of the Fashion Retailing Industry

Jay Diamond, Ellen Diamond and Sheri Litt

Source: Fashion Retailing. A multi-channel approach, 3rd Edition, 2015, Fairchild Books Library

Book chapter

With so many people to serve in the global marketplace, the majority of the major fashion merchants engage in a number of the different enterprises. Each serves a unique purpose to the organization. Some, although few, today concentrate on just one classification, brick-and-mortar, while others might just be online ventures. For example, one major retailer of fashion footwear, and now apparel, whose exclusive selling method is online is the American-based Zappos.

Organizational Structures

Jay Diamond, Ellen Diamond and Sheri Litt

Source: Fashion Retailing. A multi-channel approach, 3rd Edition, 2015, Fairchild Books Library

Book chapter

Organizations need structuring so that lines of authority along with individual duties and responsibilities can be understood by every company member. There are, however, additional ways that these structures optimize the operation. Some of the more important ones, as offered by OrgPlus, a consulting firm that deals with the complexities of organizational structuring and chart creation, include:

Management for the Retailer

Michele M. Granger

Source: The Fashion Industry and Its Careers: An Introduction, 3rd Edition, 2015, Fairchild Books Library

Book chapter

Regional store managers, also known as area or district managers, are responsible for directing the retail stores of a particular company that are located in a particular area of the country. An international store manager supervises store sales and staff performance in a different country, or group of countries, not in the company’s country of residence. Whether in the United States or abroad, these regional managers are responsible for the smooth operation and profitability of the company, as w

Consumer Decision Making

Patricia Mink Rath, Stefani Bay, Richard Petrizzi and Penny Gill

Source: The Why Of The Buy. Consumer Behavior and Fashion Marketing, 2nd Edition, 2015, Fairchild Books Library

Book chapter

You'll remember from Chapter 4 that consumers are motivated to make a purchase after they recognize some type of need. We don't have what we'd like or need to have, so we make the decision to buy. Decisions are required because we have options. If we didn't have options (and ones that might lead to favorable results), we'd probably live very simplified lives. Imagine having just one possible shirt or a single pair of shoes available for you to buy when you needed them. Shopping would be very quic

How Fashion Consumers Buy

Patricia Mink Rath, Stefani Bay, Richard Petrizzi and Penny Gill

Source: The Why Of The Buy. Consumer Behavior and Fashion Marketing, 2nd Edition, 2015, Fairchild Books Library

Book chapter

Where and how people buy products is as much a part of consumer behavior as what they buy and why, especially with the wealth of shopping options made possible by today's technology. No longer are consumers willing to settle for the selection of goods they can find at the local mall—and retailers know it. In 2013, the National Retail Federation's NRF Foundation released a report, entitled “Retail Insight: Spotlight on Modern Retail,” to highlight the transformational shift taking place this decad

Untangling the Web

Melissa G. Carr and Lisa Hopkins Newell

Source: Guide To Fashion Entrepreneurship. The Plan, The Product, The Process, 2014, Fairchild Books Library

Book chapter

“Brands are changing the way they are handling their business. In the past, the main focus has been on product, promotion, and price. This focus is still important, but emphasis is now being given to commerce content, connection, community, and conversation,”DavidLipke. 2012. “VF Corp’s Karen Murray on Brand Evolution,” WWD, Apr. 04. Accessed Aug. 13, 2012. http://www.wwd.com/menswear-news/retail-business/vf-corps-karen-murray-on-brand-evolution-5843651. according to Karen Murray ofVF Corp. The r

Retailing Formats

John Donnellan

Source: Merchandise Buying and Management, 4th Edition, 2014, Fairchild Books Library

Book chapter

Some retail stores are classified by characteristics of their assortments. Breadth refers to the number of unique items in a selection of merchandise. An extensive selection is described as wide or broad in terms of breadth. A limited selection is described as narrow. Depth refers to the assortment within a selection. An extensive assortment is described as deep. A limited assortment is described as shallow. Walmart offers its customers a broad selection of merchandise that includes sporting good

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