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Visual Merchandising: From Store to Screen

Jon Cope and Dennis Maloney

Source: Fashion Promotion in Practice, 2016, Fairchild Books Library

Book chapter

This chapter examines how visual merchandising has evolved from a way of making clothes look good off the body, to a curatorial practice where garments are characters in multisensory tales of sex, wealth, and power. It outlines seminal moments, explores the use of window display and virtual space, and questions practitioners on the best ways to show and tell the stories of fashion not only visually but also viscerally.

Emilio Pucci

Rio Ali

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Nino Cerruti

Giulia Bussinello

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Alberta Ferretti

Giulia Bussinello

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Pam Hogg

Elizabeth Glendinning

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Helen Storey

Elizabeth Glendinning

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Kenzo Takada

Stephanie Edith Herold

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Sonia Rykiel

Morna Laing

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Dries Van Noten

Sandra J. Ley

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Mark Eisen

Emily M. Orr

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Alexander McQueen

Aimee Scott

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Max Azria

Vanessa Semmens

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Sedimenting The Youth Market

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945, 2014, Berg Fashion Library

Book chapter

Youthquake Fashions

Joel Lobenthal

Source: The Berg Companion to Fashion, 2010, Berg Fashion Library

Encyclopedia entry

Throughout the 1950s, British fashion was dominated by the Paris couture, and the long shadow it cast over London couturiers such as Norman Hartnell and Hardy Amies. British manufacturers followed the parameters laid out by the high end of fashion. But the emerging generation wanted something entirely different and entirely their own. They were out of sympathy with the mores of expensive made-to-order clothing. “The couture was for kept women,” said Barbara Hulanicki, who opened the London boutiq

Vintage Dress

Maria Mackinney-Valentin

Source: Berg Encyclopedia of World Dress and Fashion. Global Perspectives, 2010, Berg Fashion Library

Encyclopedia entry

The term vintage generally refers to the revived use of certain secondhand clothes, shoes, and accessories primarily originating from the twentieth century. From being a subcultural phenomenon in the mid-1990s, vintage became a mainstream trend in Euro-American markets around the beginning of the twenty-first century. Vintage can be seen as a paradoxical fashion phenomenon in the sense that it assumes durable qualities similar to those of vintage cars and wine, while fashion is often defined by t

Boutique

Michele Majer

Source: The Berg Companion to Fashion, 2010, Berg Fashion Library

Encyclopedia entry

Small retailing establishments were not new to the post-World War II period. In the first half of the twentieth century, Paris, London, and New York all had specialty shops. Usually owned by a single designer or proprietor, these operated between the highly exclusive couture houses and the large department stores, and catered to a well-to-do clientele with an emphasis on personal attention to the customer.

Hungarian Fashion after 1989

Ildikó Simonovics

Source: Berg Encyclopedia of World Dress and Fashion. East Europe, Russia, and the Caucasus, 2010, Berg Fashion Library

Encyclopedia entry

The change of the political regime in 1989 deeply altered the field of Hungarian fashion production established over the previous forty years of Socialist rule. The institutions that dealt with fashion had disappeared, and the contemporary Hungarian fashion scene is determined by this lack of supporting industry and economy.Before and after this collapse, the real centers of the Hungarian fashion world were the boutiques. Appearing at the end of the 1970s, these private undertakings offered cloth

Retailing

Michael P. Londrigan

Source: Menswear. Business to Style, 2009, Fairchild Books Library

Book chapter

The roots of retailing go back thousands of years. However, as this country is not that old, we will not go back quite that far, as we explore the question of how retailing took root in the United States.

Trends In the Menswear Market

Michael P. Londrigan

Source: Menswear. Business to Style, 2009, Fairchild Books Library

Book chapter

One current trend is the use of editorial fashion spreads in consumer magazines that transcend ethnic boundaries. Vibe magazine’s September 2006 Fall fashion spread featured the following:

The Disillusionment of Dreams of Distinction: Hochmodisch Apparel, Fashion Boutiques, and Exquisit Stores

Judd Stitziel

Source: Fashioning Socialism. Clothing, Politics, and Consumer Culture in East Germany, 2005, Berg Fashion Library

Book chapter

Not everyone enthusiastically endorsed such special stores, which embodied a fundamental ambivalence in official policies about the balance among the fulfillment of “basic needs,” desires for differentiation, and the regime’s economic exigencies. In establishing pricing policies, party leaders quickly achieved a consensus that all citizens had a right to “basic” or “standard” consumer goods. Functionaries disagreed, however, about the degree of choice and differentiation to which consumers should

Tight Trousers:Italian Styling In The 1960s

Shaun Cole

Source: ‘Don We Now Our Gay Apparel’. Gay Men’s Dress in the Twentieth Century, 2000, Berg Fashion Library

Book chapter

The only other person we saw was a tall, well-dressed young Negro who bought a pair of the coloured denim hipster trousers. The Negro was obviously homosexual and I realized that homosexuals had been buying that stuff for years. They were the only people with the nerve to wear it, but in the early sixties the climate of opinion was changing, the Mods were wearing the more effeminate and colourful clothes of Carnaby Street.RichardBarnes (1979), Mods!, London, p. 10.

Weighing the Options: Should Kristen Buy a Struggling Business?

Joy M. Kozar , Sara B. Marcketti
Revised by: Nancy J. Rabolt , Judy K. Miler

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

A trendy boutique is located near a college and caters to a college-aged market in a perfect new retail space. Business has shown a decline in sales and profitability because of the young owner’s move three hours away from the store and managing it long distance. When the owner was on site, the store was successful offering new fashion that appealed to the clientele. But the last year of ownership with the absentee owner/buyer and no supervision and guidance, meant employee morale was low. In add

The Out of Fashion Inventory Problem

Maryanne Smith Bohlinger
Revised by: Nancy J. Rabolt , Judy K. Miller

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

An established women’s specialty store opened a new small boutique catering to their upper income market sector of conservative New England women who want exclusive, high-fashion merchandise. The boutique would allow them to try a new merchandising approach to hopefully gain more of a fashion leadership role and draw a higher fashion-oriented customer than their other store. It was immediately successful and quickly the store gained a high fashion image. However, a new buyer discovered a large am

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