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Understanding Product Trends: What Customers Buy

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

product line,As a buyer, you must plan and control the kinds of products that will be offered in your store or department. In other words, you must be concerned with the merchandise mix,merchandise mix—the types or mix of products that are available for customers to purchase. The merchandise mix that you select should meet the specific needs of your customers. It must be frequently monitored because an appropriate mix today might not contain the right products tomorrow.

Licensing, Franchising, and Strategic Alliances

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Home Fashions

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The types of furnishings and household accessories in contemporary American homes are based primarily on models and ideas that the early European immigrants brought with them. Most of our beds and eating utensils, for example, are Western. But many of the fabrics and other material, the decorative patterns, and the objects themselves originated in the East and came to America through rather than from Europe. The Crusaders imported the rugs that covered the floors in medieval European castles, and

Global Fashion Business

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Buying merchandise for a retailer has become a global enterprise, involving planning, organization, and hard work, as well as extensive knowledge of the world's global fashion markets and related trade, import, and export agreements. Our discussion of global marketing and its buyers and sellers begins with understanding how the world's market centers developed and operate. We then discuss how importing, product development, and trade agreements work between the United States and its trading partn

The Business of Fashion

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The business of fashion contributes significantly to the economy of the United States through the materials and services it purchases, the wages and taxes it pays, and the goods and services it produces. The fashion business is one of the largest employers in the country. Even though employment has declined by almost half since the industry boom in the early 1970s, the fashion business remains one of the largest employers in the country. According to the Department of Commerce, the United States

Children's and Teens' Apparel

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

World War II,Demographics,children’s, tweens’, and teens’ apparel,Baby boom generation,The apparel industry is not the only potential beneficiary of the growing interest in dressing children well. Psychologists believe that clothes play an important role in shaping and guiding a child's self-image. As parents understand the role that clothes play at various stages of a child's growth, they can help to ensure that a child's appearance will enhance his or her striving to become a mature, self-confi

Planning for Success

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Without strategy, execution is aimless. Without execution, strategy is useless.”

Sunglasses

Vanessa Brown

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

By the late 1960s, sunglasses were a well-established fashion accessory, having accumulated numerous valuable meanings within Western visual culture: speed, technology, military power, celebrity, travel, glamour, and the outsider cool of black American jazzmen, beatniks, rap artists, cinematic gangsters, and femmes fatales. Subsequently, sunglasses became increasingly significant to fashion, providing lucrative licensing opportunities as well as creative potential to nuance clothes with desirable

Sourcing

Michele M. Granger

Source: The Fashion Industry and Its Careers: An Introduction, 3rd Edition, 2015, Fairchild Books Library

Book chapter

How do design companies locate the fabrics and other product parts necessary for producing their lines? Some career options focus on sourcing fabrics and other product components. Fashion production planners, piece goods buyers, and findings buyers are three examples of these career paths. Sourcing can encompass buying goods domestically and abroad. If products are purchased from an overseas vendor and shipped to the United States, then they are referred to as imports. In contrast, products that

Pierre Cardin

Vanessa Semmens

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Fashion Licensing

Karen Artz Ash and Barbara Kolsun

Source: Fashion Law. A Guide for Designers, Fashion Executives, and Attorneys, 2nd Edition, 2014, Fairchild Books Library

Book chapter

This chapter presents an overview of brand licensing and identifies the various issues that arise from these contractual arrangements in the fashion industry. License agreements are absolutely vital to the fashion industry, and it is no exaggeration to state that global fashion is built substantially on a foundation of brand licenses. As we will see, license agreements must be living instruments. As a result, the best ones are carefully designed to govern how people and companies work together ov

International Development of the Fashion Business

Michael F. Colosi

Source: Fashion Law. A Guide for Designers, Fashion Executives, and Attorneys, 2nd Edition, 2014, Fairchild Books Library

Book chapter

Expansion beyond domestic boundaries presents a fashion company with great financial opportunities and also enormous risk. The international appetite for high-quality branded apparel and luxury items has at times seemed almost insatiable. In addition, developing a strong international business can be a valuable hedge against domestic economic downturns and changing fashion trends. Foreign expansion also allows fashion companies to enter markets that have yet to experience the market saturation an

Brands And Private Labels

John Donnellan

Source: Merchandise Buying and Management, 4th Edition, 2014, Fairchild Books Library

Book chapter

Branded merchandise, or brand-name merchandise, is identified by a name and/or symbol associated with certain product characteristics. Lucky Brand, Wrangler, Louis Vuitton, Levi’s, Ralph Lauren, and Escada are brands. Certain product characteristics are associated with each brand: Lucky Brand (high price), Wrangler (moderate price), Levi’s (fit), Louis Vuitton (durability), Ralph Lauren (styling), and Escada (prestige). Most brand names imply multiple product characteristics. Louis Vuitton is kno

A Survey of Fashion Law: Key Issues and Trends

Guillermo C. Jimenez

Source: Fashion Law. A Guide for Designers, Fashion Executives, and Attorneys, 2nd Edition, 2014, Fairchild Books Library

Book chapter

When the first edition of this book was published in 2010, it was the first comprehensive guide to fashion law in the United States. Since then, fashion law has achieved widespread recognition as an emerging legal discipline. Law schools and fashion programs now teach regular courses in fashion law, bar association committees have been devoted to fashion law, and continuing legal education seminars (CLE) on fashion law are widely offered. In light of the first edition’s enthusiastic reception and

Fashion Entrepreneurship: Starting and Developing the Business

Henry Welt

Source: Fashion Law. A Guide for Designers, Fashion Executives, and Attorneys, 2nd Edition, 2014, Fairchild Books Library

Book chapter

Over the past decade the business press has reported on the success of a number of fashion start-ups in which designers or founders have launched traditional fashion businesses. More recently, though, the industry has witnessed a boom in “fashion tech” start-ups, businesses in which young entrepreneurs exploit emerging technologies to provide value to the fashion industry.

Chapter seventeen: Home Fashions

Jay Diamond and Ellen Diamond

Source: The World of Fashion, 5th Edition, 2013, Fairchild Books Library

Book chapter

The images that compose your house can relate to all kinds of symbolic things, ideas that you liked, places you’ve liked, bits and pieces of your life that you would like to recall.

U.S. Export Controls and Procedures

Harvey R. Shoemack and Patricia Mink Rath

Source: Essentials of Exporting and Importing. U.S. Trade Policies, Procedures, and Practices, 2nd Edition, 2012, Fairchild Books Library

Book chapter

BIS is the primary government agency responsible for implementing and enforcing the Export Administration Regulations (EARs), which regulate the export and reexport of most commercial items. The Export Enforcement Arm (EEA) of BIS protects U.S. national security, foreign policy, and economic interests by educating potential exporters on how to improve their compliance practices. Its job is to intercept illegal exports, investigate violations, and help prosecute violators of export control laws.“N

The Branding Process, Phase Two: Communicating, Launching, and Evaluating the Brand

Kaled K. Hameide

Source: Fashion Branding. Unraveled, 2011, Fairchild Books Library

Book chapter

Communication channels play one or more of the following roles in the life of any brand:

Luxury Fashion Brands

Kaled K. Hameide

Source: Fashion Branding. Unraveled, 2011, Fairchild Books Library

Book chapter

The term LUXURY is actually a relative one. What may be luxury to one person or one culture may not be so to another, and what used to be luxury in the past may not be so in the future— in fact, it may even be considered standard. Nevertheless, we all seem to share some common understanding of what luxury ought to be. Just mention the word “luxury” and a mental image is automatically triggered. A few descriptions pop into most people’s minds, such as expensive, creative, trendy, exclusive, high q

Technical Considerations

Alex Russell

Source: The Fundamentals of Printed Textile Design, 2011, Fairchild Books Library

Book chapter

It is almost impossible to underestimate how important a basic understanding of the manufacturing process is. Some of the requirements of print technology become so ingrained in professional designers that they become second nature - working with limited colour is one of the most obvious. However, it is possible to get overly concerned with how a design will physically be printed. If this involves any kind of mass production, it is highly likely that professional print designers will play no part

Private Labeling and Product Development

Jay Diamond and Sheri Litt

Source: Retailing in the Twenty-First Century, 2nd Edition, 2009, Fairchild Books Library

Book chapter

In most retail operations, be they brick-and-mortar, catalogues, or Web sites, the greatest proportion of the merchandise is produced by manufacturers. The products are not restricted to any one merchant, but sometimes their purchase comes with exclusivity terms for certain merchants. That is, the goods are restricted to specific retailers in a trading area.

Key Stakeholders for Social Responsibility

Marsha A. Dickson, Suzzana Loker and Molly Eckman

Source: Social Responsibility in the Global Apparel Industry, 2009, Fairchild Books Library

Book chapter

Based on stakeholder theory, it is important for apparel brands and retailers to consider a wide range of people and groups when planning and implementing policies and practices for social responsibility. At times, particular stakeholders may be much more vocal than others. In addition, some stakeholders, such as consumers and workers, may not be organized in ways that make contacting them and understanding their needs easy. Nonetheless, apparel brands and retailers that neglect a key stakeholder

Design

Michael P. Londrigan

Source: Menswear. Business to Style, 2009, Fairchild Books Library

Book chapter

Consider all the different menswear products that are sold today, from socks for less than $1 a pair to custom-made suits that retail for $5,000.

Trends In the Menswear Market

Michael P. Londrigan

Source: Menswear. Business to Style, 2009, Fairchild Books Library

Book chapter

One current trend is the use of editorial fashion spreads in consumer magazines that transcend ethnic boundaries. Vibe magazine’s September 2006 Fall fashion spread featured the following:

The Global Marketplace

J. Gerald Sherman and S. Sar Perlman

Source: The Real World Guide to Fashion Selling and Management, 2nd Edition, 2007, Fairchild Books Library

Book chapter

The fashion industry has always been intrinsically related to the global marketplace, but it is increasingly more so today. It draws on trends and styles from many different countries and repeatedly crosses both political and cultural borders to effectively export its fashion items and products. Ralph Lauren is not just an American label: it is known worldwide, as are Tommy Hilfiger, Perry Ellis, Kimora Lee Simmons for Baby Phat, Donna Karan, Calvin Klein, and Marc Jacobs. Likewise, Louis Vuitton

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