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The United States

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

The Role of Sourcing

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Every time you spend money, you are casting a vote for the kind of world you want.”

Promotion Organization

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

— Gap’s chief Marketing officer, Seth Farbman (Zmuda, 2014, ¶3)

Personal Selling

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“When I walked into [the] Han Kjobenhavn [store] last week, from the back of the narrow store, Kasper—thin, good tattoos, perfectly shaped beard, phenomenal accent—shouted, ‘What’s up, man?’ in a disarmingly sincere manner…. He welcomed people like family, let them inhale the store a bit, then slid over when they lingered on an item, offering back story or a barely there nudge to try it on.”

Fashion Shows and Special Events

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“This collection is dedicated to the women who inspire me and to the showgirl in all of us.”

Visual Merchandising

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“Last year, the windows were more interactive—we captured people’s expressions looking at the windows and posted them on Facebook. This year, they’re more whimsical and magical.”

The Human Resources Division

Jay Diamond, Ellen Diamond and Sheri Litt

Source: Fashion Retailing. A multi-channel approach, 3rd Edition, 2015, Fairchild Books Library

Book chapter

One of the problems that continues to plague retailing (as well as other businesses) concerns equal employment opportunities for women and minorities. Whereas past business practices had shown favoritism in advancing male Caucasians, the playing field has somewhat leveled in recent years. Once relegated to positions at the lower levels of employment even though they demonstrated the qualities necessary to move into upper management, employees who were formerly passed over are now making gains in

Resource Management: Sales, Finance and Accounting, and Human Resources

Michele M. Granger

Source: The Fashion Industry and Its Careers: An Introduction, 3rd Edition, 2015, Fairchild Books Library

Book chapter

You likely know people who are natural-born salespersons. You may even be one of these people with the enthusiasm, drive, and persuasive skills to consistently sell products, services, or ideas. These people enjoy the thrill of the chase and the excitement of the closing. The best salespersons are skilled at, almost instantly, building a rapport with customers. Through observation and active listening, sales gurus can determine the customers’ needs and desires and then, by emphasizing the benefit

Designing for the Circular Economy: Cradle to Cradle® Design

Annie Gullingsrud and Lewis Perkins

Source: Sustainable Fashion What’s Next?. A Conversation about Issues, Practices and Possibilities, 2nd Edition, 2015, Fairchild Books Library

Book chapter + STUDIO

ANNIE GULLINGSRUD is a Textile & Apparel Associate at Cradle to Cradle Products Innovation Institute. She works to share her ultimate passion for Cradle to Cradle® and help bring Cradle to Cradle design principles and certification to the fashion industry. Annie was introduced to Cradle to Cradle while at California College of the Arts in San Francisco, CA studying sustainable Fashion Design. This methodology brought endless creativity, optimism, and joy to her work. From then on, she began shari

Employment Law Issues in Fashion

Elise M. Bloom and Lee Sporn

Source: Fashion Law. A Guide for Designers, Fashion Executives, and Attorneys, 2nd Edition, 2014, Fairchild Books Library

Book chapter

This chapter presents an overview of employment law with a focus on particular concerns in the fashion sector. Topics include employment discrimination, wage and hour laws, overtime requirements, uniforms, sweatshop and human rights issues, medical and other types of leave, weight regulations for models, sample clauses in employment agreements, and immigration issues.The following topics, which are related to the field of employment law and may affect fashion-industry employers, are considered ou

Marketing, Advertising, and Promotion

Ashima Dayal, Brooke Erdos Singer and Antonio Borrelli

Source: Fashion Law. A Guide for Designers, Fashion Executives, and Attorneys, 2nd Edition, 2014, Fairchild Books Library

Book chapter

The aim of this chapter is to review the principal legal issues that arise in fashion advertising and to suggest ways of reducing legal risks. We will review the legal issues that arise at each stage of the execution of a fashion advertising campaign, from the engagement of creative personnel, such as hiring models, stylists, and other artists who work in front of or behind the camera, to the creation and clearance of content.

Building a Team to Drive Success

Michele M. Granger and Tina M. Sterling

Source: Fashion Entrepreneurship. Retail Business Planning, 2nd Edition, 2012, Fairchild Books Library

Book chapter + STUDIO

Managing a fashion retail business involves planning, organizing, controlling, directing, and communicating. Managers of entrepreneurial companies experience a variety of issues on a daily basis and, subsequently, need the right team to make it all happen. They set the tone for the culture of the company.

Developing Operating and Control Systems

Michele M. Granger and Tina M. Sterling

Source: Fashion Entrepreneurship. Retail Business Planning, 2nd Edition, 2012, Fairchild Books Library

Book chapter + STUDIO

In operations the facility is examined from an internal perspective, beginning with the actual space—whether brick-and-mortar or an Internet click site. There are a number of operational issues that relate directly to the actual location of the business. These include space allocation, staff efficiency, customer mobility, hours of operation, leasehold improvements, utilities and maintenance needs, and business security.

The Lost Art of Customer Service

Ira Neimark

Source: The Rise of Fashion and Lessons Learned at Bergdorf Goodman, 2011, Fairchild Books Library

Book chapter

At the beginning of this book I wrote about leaving high school to go to work to help my family during the Great Depression. One of the major benefits for me was to be exposed to successful executives and to observe how they operated. This education began at the age of 17. I exchanged one type of classroom for another and never looked back.

The Nature of the Organization

Michele M. Granger

Source: The Fashion Intern, 2nd Edition, 2010, Fairchild Books Library

Book chapter

In subsequent sections, each of the eight classifications of organizations will be discussed. The intern should be able to describe the internship organization as it relates to each classification system. All organizations in the fashion industry can be categorized by the following:

Multiculturalism in Retailing

Jay Diamond and Sheri Litt

Source: Retailing in the Twenty-First Century, 2nd Edition, 2009, Fairchild Books Library

Book chapter

An excellent article entitled “Retail Has Room to Grow in Ethnic Markets” (found at the end of this chapter on page 146) should be read at this time.

The Role of Ethics in the Retail Environment

Jay Diamond and Sheri Litt

Source: Retailing in the Twenty-First Century, 2nd Edition, 2009, Fairchild Books Library

Book chapter

Codes of ethics are developed by a number of different groups, as described in the preceding paragraph. The documents produced range from those of a general nature, which merely suggest that employees should act in an honorable manner when carrying out their duties and responsibilities, to more detailed formats that specify expected behavior in every possible business situation.

Human Resources Management

Jay Diamond and Sheri Litt

Source: Retailing in the Twenty-First Century, 2nd Edition, 2009, Fairchild Books Library

Book chapter

“H.R. Summit Reveals Employee Woes,” an article reprinted on page 215 at the end of this chapter, should be read at this time.

Corporate Culture

V. Ann Paulins and Julie L. Hillery

Source: Ethics in the Fashion Industry, 2009, Fairchild Books Library

Book chapter + STUDIO

Consider the following advertisement for a sales position:

Management, Supervision, and Workplace Issues

V. Ann Paulins and Julie L. Hillery

Source: Ethics in the Fashion Industry, 2009, Fairchild Books Library

Book chapter + STUDIO

A big challenge facing young professionals as they transition into their careers is how to best handle the many ethical issues the corporate world will introduce. According to an article in Retail Merchandiser, ethical issues for retailers are expected to increase in the years ahead (Hisey, 2002), making preparation for such challenges essential. Just like any other business venture, the increase in ethical dilemmas is partly driven by the tremendous pressure on retailers to perform and to meet s

Responsibilities and Liabilities in a Complex Industry

V. Ann Paulins and Julie L. Hillery

Source: Ethics in the Fashion Industry, 2009, Fairchild Books Library

Book chapter + STUDIO

Industrialization occurs when historically agricultural communities move away from farming and seek employment in manufacturing, coupled with advances in technology that enable mechanized mass production. As economies shift away from agricultural foundations, consumer markets develop where demand for manufactured goods emerge. These goods are seen as affordable by consumers with incomes resulting from employment. In a domino-like manner, previously industrialized communities look to their less de

Self-Promotion and Career Search

V. Ann Paulins and Julie L. Hillery

Source: Ethics in the Fashion Industry, 2009, Fairchild Books Library

Book chapter + STUDIO

Some practices are not just unethical, they are also deemed illegal under current Federal law. The Federal laws prohibiting job and hiring discrimination are as follows:

Personnel and Sales Management Plan

Rosalie J. Regni and Jimmie G. Anderson

Source: Entrepreneurship in Action. A Retail Store Simulation, 2009, Fairchild Books Library

Book chapter + STUDIO

“It’s not the employer who pays the wages. Employers only handle the money. It’s the customer who pays the wages.”

The Characteristics of Successful Salespeople and Sales Managers

J. Gerald Sherman and S. Sar Perlman

Source: The Real World Guide to Fashion Selling and Management, 2nd Edition, 2007, Fairchild Books Library

Book chapter

This chapter describes what makes a salesperson or sales manager successful. It details the specific character traits and behavior patterns that are vital to success in sales and reviews whether salespeople and sales managers can predict their sales potential. Lastly, it examines the sales manager's role in selecting salespeople who are likely to succeed and providing an environment where these traits and behaviors are encouraged and rewarded.

Managing A Sales Force

J. Gerald Sherman and S. Sar Perlman

Source: The Real World Guide to Fashion Selling and Management, 2nd Edition, 2007, Fairchild Books Library

Book chapter

Similar to the inability of drivers to manage traffic at an intersection where the stoplights aren't working and there are no police present, a sales force can't manage itself. A leader with the necessary knowledge, experience, authority, and motivation to set territories, establish goals, direct, and arbitrate conflicts keeps a sales force from becoming confused. The long-term success of any fashion company is dependent on a sales manager who is not only knowledgeable about properly managing and

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