Results: Text (302) Images (0)

Filtered by:

Clear filters
Sort by
Results per page
Results showing
1 - 25 of 302 (13 pages)
    Page 1 of 13
Portfolio Building, Branding, and Networking

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

Menswear Retail and Trends

Aki Choklat

Source: Menswear Trends, 2018, Fairchild Books Library

Book chapter

Retailtrend services by Retail – referring to the broader concept of the commercial activity of selling and buying – is one of the largest sectors to use trend services. Trend data and information can be used in numerous ways and in various sectors of menswear retail. For example, it can be used in the design of the actual product, if the retailer has its own brand, or it can be used in buying as an investment guide for the next season. Merchandisers work closely with buyers and with designers in

Making and Marketing

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

The market research data in the “Kimono industryIndustry White Paper” revealed the strong downward trend in kimono sales after the economic bubble in the mid-1980s, see Chapter 3, Chart 3.1. The reasons were not only the increasingly poor state of the economy, but, as explained in that chapter, the unwieldy distribution system associated with a crafts-based industry and also the perceptions about kimono being expensive and difficult to wear that had been created by the industry itself. The effect

Understanding Product Trends: What Customers Buy

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

product line,As a buyer, you must plan and control the kinds of products that will be offered in your store or department. In other words, you must be concerned with the merchandise mix,merchandise mix—the types or mix of products that are available for customers to purchase. The merchandise mix that you select should meet the specific needs of your customers. It must be frequently monitored because an appropriate mix today might not contain the right products tomorrow.

Making the Purchase

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

The most important terms that you will negotiate include (1) price, (2) discounts, (3) transportation, (4) allowances, and (5) return privileges.

Beldi Sells: The Commodification of Moroccan Fashion

M. Angela Jansen

Source: Modern Fashion Traditions. Negotiating Tradition and Modernity through Fashion, 2018, Berg Fashion Library

Book chapter

Angela Jansen offers an analysis of contemporary Moroccan fashion known as beldi which has simultaneously achieved commercial success while promoting a new sense of national identity. The term, beldi, which means ‘traditional/local/authentic’ in Moroccan Arabic, encompasses both recognition as a brand as well as shorthand for the desire of Moroccan people for authenticity, craftsmanship and national glory. As such, beldi has been a success story as to how contemporary fashion can both reference t

Introduction: Placing Sneakers within Sociology

Yuniya Kawamura

Source: Sneakers. Fashion, Gender, and Subculture, 2018, Berg Fashion Library

Book chapter

Footwear is a garment characterized by a long history. In prehistoric times, it was a simple piece of wood or leather and was used to protect the foot. Today shoes are more than functional objects. They convey a wide range of meanings associated with fashion, style, personality, sexualitysexuality, gender, and classclass. (Riello 2006: 1)

Introduction

Tereza Kuldova

Source: Luxury Indian Fashion. A Social Critique, 2018, Berg Fashion Library

Book chapter

White Lotus, the theme of the funeral that has transported us into the world of fashion designers and the South Delhi business elite, is a fitting metaphor for the key motif of this book. It is also a fitting metaphor for the ethnographic journey in which this work is grounded and for its analytical angle. Like the lotus, the beauties ritualof Indian fashion and heritage luxuryheritage luxury cannot be conceived without their juxtaposition, without the mud from which they grow and that brings the

Neo-Feudal Ornamentalism and Elitist Fantasies

Tereza Kuldova

Source: Luxury Indian Fashion. A Social Critique, 2018, Berg Fashion Library

Book chapter

The first chapter introduces the Indian fashion industry, the dominant neo-aristocratic aesthetics in contemporary luxury fashion design and the recent intensification of the business elites’ obsession with displays of opulent Indianness and their desire to master time and space through conspicous displays of status. It walks the reader through three key rituals. First, the interactions between designers and their clients in the studios, where they ‘celebrate Indianness’ together. Second, the fas

Producing Cosmopolitanism, Hierarchy and Social Cohesion

Tereza Kuldova

Source: Luxury Indian Fashion. A Social Critique, 2018, Berg Fashion Library

Book chapter

The second chapter develops the theme of imagined economy and India’s superpowerdom by focusing on the symptomatic commodification of past and heritage in fashion design. It does so by zooming onto the complex material and ideological production of traditional chikan embroidery from Lucknow, a city remembered for its past opulence, cosmopolitanism and luxurious lifestyle. It traces the movement of this embroidery, popular with India’s leading designers, from the local networks of its material pro

Design Genius and his Ghost Others

Tereza Kuldova

Source: Luxury Indian Fashion. A Social Critique, 2018, Berg Fashion Library

Book chapter

The third chapter turns to the tensed relations between design and craft. Developing further the case of chikan embroidery, as it moves from villages to fashion boutiques, the chapter analyses the ways in which material labour is artificially separated from immaterial labour. It shows how the designers’ narratives about creativity, innovation and artistic genius systematically push craftspeople into invisibility, inferiority and passivity, and deny their creativity, individuality and agency. The

Charitable Non-Love and Philanthrocapitalism

Tereza Kuldova

Source: Luxury Indian Fashion. A Social Critique, 2018, Berg Fashion Library

Book chapter

Chapter 4 further develops the theme of power relations between design and craft and between the rich and the poor. Many designers working with craftspeople also run non-governmental organizations to ‘empower’ these workers, while cultivating the rhetoric of ethical business and philanthropy, and offering their customers in addition to luxurious clothing also good conscience. Such NGOs and trusts become effective tools of co-option of the village workforce into the capitalist system and reproduce

Fashion, Whisky and ‘Muscular’ Neo-Royals

Tereza Kuldova

Source: Luxury Indian Fashion. A Social Critique, 2018, Berg Fashion Library

Book chapter

The final chapter turns to the world of elite men and the balancing acts of masculinity that they perform in order to cultivate their image of power.The role played by the ‘rhetoric of muscularity’ is investigated, as is the threat of effeminacy, stemming among other things from their indulgence in luxury and consumption. In order to counteract this threat, men appropriate symbols of low class machismo and incorporate them in the elitist aesthetic, in a similar way in which they use ‘dirty’ subst

Conclusion

Tereza Kuldova

Source: Luxury Indian Fashion. A Social Critique, 2018, Berg Fashion Library

Book chapter

The conclusion reviews the central points of the work, focusing especially on the power dynamics between the producers and designers, the poor and the rich, the rise of expert privilege and the logic of philanthrocapitalism as an instrument of power. It claims that the current philanthrocapitalism that has taken elite India by storm is deeply neo-feudal in its nature while being wrapped up in rhetoric of good intentions. As such it is a telling sign of the times of brutally rising socio-economic

Designs, Brands and Trends—To Leave a Mark

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

The 1990s and 2000s were characterized by the emergence of “fast fashion.” With more efficient buying and distribution processes, mass-market fashion chainsmass-market fashion chains, such as the pioneering Spanish firm Zara, could get their clothes into their stores much more quickly than ever before. Fast-fashion chains broke with the seasonal model that had earlier dominated the industry, offering new goods every week. By transferring production to low-cost countries, primarily in Asia, where

Final Discussion

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

It’s my opinion that the fashion industry and the people who run the industry, or are part of it, are not aware of this at all. They’re still in a horse and buggy and the world is in a jet plane. They are trying to make the changes conform to their old way of disseminating fashion and excitement. And it just doesn’t work, it’s failing all over the place … Now we have so many fragmented style tribes that only the biggest kind of messages filter through and it takes so long. Everyone keeps saying t

The Business of Blogging: Free Labour, Freelancing, and Free Stuff

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

That was what the Chief Strategy Officer for a New York-based department store told me – without any hint of irony – as we chatted, four months before their local launch, in the private pavilion of a hotel rooftop lounge in Philadelphia. It was mid-afternoon in early summer, over two years into my street style project, and this was the first time I had met face-to-face with brand representatives from the fashion industry. It wouldn’t be the last. There was a round conference table in the centre o

Why Do We Display?

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

It is an exciting time to be part of the visual merchandising and display industry! More thought, energy, and imagination goes into designing retail spaces than ever before. The consumer no longer comes to the store to shop but rather is on a quest for new experiences, sparking the growth of what is termed “experience design.” Shoppers empowered by technology and smartphones have changed the retail landscape. They are making up the rules, and retailers are listening—providing customers with the p

Color and Texture

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

colorphysical and psychological reactions tocolor psychologyColor psychology is very important in visual merchandising. Many theories have been espoused concerning the effects of color on people and their moods while shopping. Color can immediately create a mood. Most of us have colors that tend to cheer us up when we are feeling down and colors that calm us. Each of us also has colors that can make us physically feel hotter or cooler. The problem for the visual merchandiser is that each person m

Light and Lighting

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

natural day lightLED (Light-Emitting Diode)HID (high-intensity discharge)colorusing to promote colorbouncing of lightfixturesimportance oflight/lightingbouncing ofincandescent lightfluorescent lightartificial lightinglight/lightingretailLighting is an important aspect in every area of a retail operation. It begins outside where the customer arrives in the parking lot and stretches into the aisles and perimeters of the retail selling space. It illuminates the window displays, display cases, shelve

Visual Merchandising and Dressing Fixtures

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

balancedefinedvisual merchandisingvisual presentationVisual merchandising takes place where the shopper and the product come together in a real, hands-on situation: It is the presentation visual merchandisingobjectives ofof the stock on the selling floor. Visual merchandising is not quite a science, nor is it solely an art. Although it is possible to draw up plans, draft diagrams, make schedules, and turn the merchandising techniques into a series of graphs and charts, visual merchandising is mor

Exhibit and Trade Show Design

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

balancedefinedexhibits types ofExhibits are designed to showcase objects or collections with the purpose of stimulating interest and educating viewers about a particular product, idea, or organization. And while the exhibit itself is organized and orchestrated for enjoyment, enlightenment, and experience, it may also be used to market and advertise a sponsor.

Career Opportunities in Visual Merchandising

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

To a person considering visual merchandising as a career, the term too often implies merely doing displays in a department or specialty store. Visual merchandising or display is much more than that. The career possibilities and the fields in which one can practice the techniques of “showing” and presentation are myriad. Although trends in fashion have great influence on what the visual merchandiser is showing, be it books, luggage, or even Starbucks coffee, visual merchandising is more than the b

Culture and Consumer Behavior

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

The United States

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Back to top
Results showing
1 - 25 of 302 (13 pages)
Page 1 of 13